Good afternoon · Sunday 18 October
Decision: $19,000 stated as both a fixed and a starting price
Both appear in the same script. In a paid ad a fixed price and a starting price are materially different promises, and the riskier reading is the fixed one — a homeowner quoted more later has a legitimate complaint.
Nothing needs acting on today. 55 suggestions across the agency's accounts, none of them yours. See every client
Managed spend · last six months
29 clients · Oct · purchases
Damien Tan JNA, Overwrite left during this window, and $25,003 of the spend above is theirs — the line falls because an account ended, not because delivery changed.
Client spend · last 30 days
| Client | Spend | Leads | CPL |
|---|---|---|---|
| Atlas Homes | $50,280 | 322 | |
| Todzterior | $8,731 | 79 | |
| Design4Space | $4,381 | 27 | |
| Atlas & Bone | $2,388 | 15 | |
| Occra Education | $2,260 | 18 | |
| Oloid Studio | $1,910 | 32 | |
| Clarte Collections | $1,526 | 63 | |
| Alumlus | $1,488 | 164 | |
| Interior Box | $1,453 | 19 | |
| Ernest Propnex | $856 | 8 | |
| Clearminds Education Center | $395 | 11 | |
| SHE Real Estate | $0 | — | |
| M2 Decor | $0 | — | |
| Overwrite | $0 | — | |
| Total | $75,667 | 758 |
Clients
29
avg 2 mo tenure · 56 leads in follow up
Total managed
$687,086
8,990 leads delivered
Proposals
1
ready to price
Attention
61
total
Everything else · 60
DecisionDecision: A second warranty claim widens covered scope to 'everything installed' while shortening the term to two years
Decision: Partner's HSA and ISO certifications risk being read as the client's own
Decision: 85% accuracy claim has no completed validation behind it
Decision: Three-month wear claim stated across the whole range while the range includes daily lenses
Decision: Knowledge base still asserts a visitable physical shop; the Bugis store has fully closed
Decision: WhatsApp automation has moved backwards — the FMSO path recorded as live is disrupted by Meta compliance changes, with account-ban risk
1723 facts waiting for review
DecisionDecision: Three homeowner figures measuring three different things
Decision: Tenure stated as both 15 years and a decade
Decision: Annual output of 214 homes does not scale to the cumulative 10,000+ homeowners claim
Decision: OEM manufacturing and a proprietary in-house capsule machine sit in unexplained tension
Decision: Planned diagnostic expansion could be read as current capability, including without a physician
Decision: Clinical-machine comparison risks becoming a clinical-equivalence claim
Decision: Pulse-reading equipment is both held as a capability and recorded as shelved
Decision: Secondary 2 intake is bounded to the crash course, but the levels-served claim says Secondary 3 and 4 only
Decision: Crash course advertised as 7-11 September but timetabled Monday to Thursday
Decision: Unqualified "all-in-one" positioning sits against the brand's own stated exclusion of full-day childcare
Decision: Agency collaboration history conflicts with the agency-run lead channel already on record
Decision: Positioning boundary may be widening from high-ticket to mass-market
Decision: Comparative water-content claim with no comparator and no figure
Decision: Unbounded 'all future ad campaigns' claim about Meta's restricted lead form setting
Decision: Recruitment qualification moves from pre-call screening to in-form criteria, and adds age
Decision: Two enrolment counts for cycles that may or may not be the same period (7 vs 13)
Decision: Recorded TikTok presence conflicts with there being no TikTok account
Decision: 'Limited slots' scarcity messaging on ads that run evergreen with no end date
Decision: Three recruitment budget figures that cannot all describe the same campaign
Decision: TikTok is named a primary sales channel while every call to action is said to route purchase to the website
Decision: Existing static ad carries an unqualified "all for free" offer with no stated boundary on what is included
Decision: Social post described as performing well on reach with no figure or baseline
Decision: Awards and press coverage asserted with no named publication, award or date
Decision: Material quality claim defined only by what it is not, with the material unnamed
Decision: Market described as having few players with no source beyond the founder's view
Decision: Early-stage status asserted without a founding date
Decision: An absent footage archive is claimed alongside existing usable footage
Decision: Aesthetic sign-off attributed to Gabriel in one source and to Sheldon in another
Decision: Who runs the client's social media account is stated two ways
Decision: Health tech positioning is asserted with no health claim substantiation on record
Decision: Co-exhibiting with the National Healthcare Group risks being restated as healthcare endorsement
Decision: Extraction rate is used as a technical talking point but no figure, benchmark or source is on record
Decision: Pre-order offer and September launch date are stated without confirmed capsule finalisation
HOMBEE: 7 decisions nobody has confirmed
DC INITIAL: 6 decisions nobody has confirmed
Design Matters: 6 decisions nobody has confirmed
Bondia: 1 decision nobody has confirmed
Interior File: 5 decisions nobody has confirmed
Dreamworks: 7 decisions nobody has confirmed
I Pro Design: 9 decisions nobody has confirmed
Design IOI: 1 decision nobody has confirmed
SHE Real Estate: 6 decisions nobody has confirmed
IN-EXPAT: 3 decisions nobody has confirmed
APRT: 4 decisions nobody has confirmed
MG Group: 5 decisions nobody has confirmed
Shawn Ong: 2 decisions nobody has confirmed
Design4Space: 6 decisions nobody has confirmed
Dary: 8 decisions nobody has confirmed
Renobook: 10 decisions nobody has confirmed
SYNAPSE: 10 decisions nobody has confirmed
Elite Spine Centre: 1 decision nobody has confirmed
Clarte Collections: 10 decisions nobody has confirmed
Hoft Collective: 8 decisions nobody has confirmed