Onnie Lens
← All clientsBrand kit
colours the generator renders with — without these nothing can be generated- constraintcommunication-protocol2026-08-0376d ago
Communication primarily on WhatsApp (message or voice note), max two calls a month; approvals within two days where possible.
Meeting· Jil Micole Leesource ↗
- contextecommerce-transition2026-07-2090d ago
No physical outlet planned for the next six months; the business is digital-only apart from pop-ups and events.
Meeting· Mia Jiangsource ↗
- preferencefounder-story-reel-style2026-08-1267d ago
Mia does not want to just sit and talk to camera for the founder story — prefers UGC-style, Q&A format with heavy overlay of product, factory and packing footage.
Mia found a straight talking-head reference "kind of boring". Jil Micole Lee advised overlaying founder story with product shots, warehouse video and Korea trip photos; Mia's voice stays as the audio. Rayne suggested UGC style as the audience leans towards Korean-type lenses.
Meeting· Mia Jiangsource ↗
- contextkpop-event-content2026-08-1267d ago
A K-pop event is coming up and its content plus the associated promotion should be published on social.
Discussion was unclear at the end of the call — Rayne said "I'm getting confused" about the promo percentages mentioned (20% vs 30%). Worth re-confirming the event promo details.
Meeting· Mia Jianginferred, not statedsource ↗
- contextlens-regulatory-constraint2026-08-0376d ago
Customers need to know their prescription/eye power to order online; those who don't must get an eye test at an optical shop first. Repeat customers have records on file.
Buyers who know their power take responsibility for it and can place an order directly.
Meeting· Mia Jiangsource ↗
- constraintpayment-terms2026-08-0376d ago
100% payment upfront before each work month begins — September work only starts once payment is received.
Invoice already sent; Mia to check her email.
Meeting· Jil Micole Leesource ↗
- contextproposal-and-deck2026-07-2090d ago
No long-term lock-in — the engagement can be month-to-month, cancellable after September's content is delivered.
Meeting· Jil Micole Leesource ↗
- constraintrevisions-policy2026-08-0376d ago
Maximum of two rounds of major revisions; small changes like spelling errors are not counted.
Stated during the collaboration section of the onboarding deck.
Meeting· Jil Micole Leesource ↗
- constraintsocial-scheduling-platform2026-08-0376d ago
Posts are scheduled through Metric with Instagram, Facebook and TikTok connected; Atlas cannot delete live posts, so any deletions must be done by the client.
Client has no TikTok account yet and will set one up, with Atlas's help if needed.
Meeting· Jil Micole Leesource ↗
- preferencevisual-aesthetic2026-08-1267d ago
Visual style should be minimalistic, clean and calming, following the brand's colours, with carousels kept readable and quick to absorb.
Meeting· Rayne Choosource ↗
12 worth re-confirming before acting on
Nothing has contradicted these, so they are still on the record — but they are old enough that the client may have moved on. Treat them as questions, not instructions.
- decisionads-vs-branding-priority2026-07-2090d ago
Agreed to start with organic posting plus boosting to identify high-performing content before committing to paid ads.
Boosting can run from ~$7/day and builds long-term relationship; Meta paid ads require a minimum spend of ~$800 and target direct conversion. Client must run boosting themselves (page/credit card access); Atlas will guide them on a call.
Meeting· Jil Micole Leesource ↗
- contextagency-history2026-05-21150d ago
OnlyLens has never worked with any marketing agency, freelancer or in-house team, and has spoken to other agencies but not proceeded.
They have Instagram and Facebook pages but nobody actively running them; posts happen ad hoc when something notable occurs. No influencer or KOL work to date.
Meeting· ONNIELENS KSBAE (Mia)source ↗
- decisiondaily-lens-voucher-promo2026-08-1267d ago
Separate daily-lens promotion will be a voucher unlocked when customers purchase three or more boxes, since the 20% off is on the monthly/new colour range.
Mia raised whether to add a daily promo alongside the 20%; agreed a cash voucher on 3+ box purchases, with a static post for the daily lens promotion.
Meeting· Mia Jiangsource ↗
- decisionlens-category-messaging2026-08-1267d ago
Simplify educational content to 'daily versus monthly' only — do not present three lens types (daily/monthly/3-month), to avoid confusing viewers.
Mia explained Onnie Lens doesn't actually stock a distinct monthly product — lenses can be worn up to three months, so they tell customers 'one to three months'. Rayne: "Let's not confuse the viewers. Let's just do daily versus monthly lenses." Mia agreed an optional 'fun fact: our monthly lenses can be worn up to three months' mention is fine since existing customers already know.
Meeting· Rayne Choo and Mia Jiangsource ↗
- riskmarketing-budget2026-07-2090d ago
Competitors (Moody Lens, Oans/by Cats, i-Lens) have far higher follower counts, stronger brand presence and much heavier consistent ad spend — Onnie Lens has minimal ad spend and ~655 followers as of May.
Same target audience, so competition is strong; Jil advised studying long-running competitor ads (e.g. "buy eight, get two free") as signals of what works.
Meeting· Jil Micole Leesource ↗
- contextmeta-creative-volume2026-05-21150d ago
Meta's AI-driven optimisation now requires nine or more creative assets per campaign, and headlines/captions can no longer be manually paired to specific creatives.
Jil explained this to set expectations for creative volume in the proposal; the starter creative package is nine creatives.
Meeting· Jil Micole Leesource ↗
- decisionmoving-out-sale2026-05-21150d ago
Jil proposed a "moving-out sale" campaign for the final month at the physical store, with storytelling content plus discount/referral codes usable online; Mia indicated they will likely run a closing-down sale.
Mia: "we probably will run a closing down sales or something because that will be the last months and then after that we'll slowly build up the brand awareness." Aim is emotional engagement, database capture and short-term sales.
Meetingsource ↗
- decisionseptember-20-percent-promo2026-08-1267d ago
20% off applies to five specific new-colour designs, for September only.
Mia Jiang confirmed the promo is fixed to the new colours (26 new colours folder), five designs entitled to 20% off. Rayne to inform the team.
Meeting· Mia Jiangsource ↗
- decisionseptember-content-plan2026-08-1267d ago
September calendar is five reels and six static/carousel posts (3 carousels, 3 statics), aligned with the previous meeting's brand storytelling direction.
Reels: 1) founder story, 2) USP + behind the scenes from Korea landing to customer's hands, 3) five common contact lens mistakes (educational), plus a three-looks reel (date night, relaxed day out, smoky) each paired with a different lens type. Carousels: quick guide to collections, customer reviews, how to order from Onnie Lens. Statics include brand overview, daily vs monthly educational, and the 20% off promo card.
Meeting· Rayne Choosource ↗
- decisionshoot-logistics2026-08-1267d ago
Reels will be filmed at the client's house/space, with three different outfits, makeup looks and backgrounds for the three-looks reel; founder story can use the same location (sofa setup).
Videographer will assess the space on the day.
Meeting· Rayne Choosource ↗
- decisionwebsite-updates2026-08-0376d ago
Website to be updated: remove Bugis location references, hide the nails page until it's ready, and relabel the promotion header as 'Monthly Promotion'.
Bugis store is fully closed. Client can change the promo title but not the promo logo graphic, so 'Monthly Promotion' wording is sufficient. Also an 'appointment' typo (missing a T) noted.
Meeting· Jil Micole Lee / Mia Jiangsource ↗
- commitmentclient-assets-pending2026-08-1267d ago
Mia to send collection/technology USPs, specific customer reviews, and Korea factory / warehouse photos for the behind-the-scenes overlays.
Reviews should be kept to roughly three to four sentences each. Warehouse is at Irene's place; packing scenes can be filmed there at the same time.
Meeting· Mia Jiangsource ↗
Meetings
5 sets of notes in Drive
- 2026-08-12Onnie Lens Sept – 2026/08/12 16:00 GMT+08:009
- 2026-08-12Onnie Lens Sept – 2026/08/12 13:56 GMT+08:00
- 2026-08-03Atlas x Onnie Lens - Onboarding – 2026/08/03 14:51 GMT+08:0016
- 2026-07-20Atlas x Onnie Lens – 2026/07/20 14:58 GMT+08:0017
- 2026-05-21Onnie Lens Discovery Call – 2026/05/21 14:45 GMT+08:0012
Log meeting notes
Paste the notes; extraction pulls the facts and flags what contradicts the record. Add the doc link so the full detail stays one click away.
Sources read (6)
Facts
only approved facts may anchor a claim“Instagram following this is in May but back then our followers was 655 as compared to our competitors appendage” — Jil Micole Lee
“D.I.A 14.0 mm 14.2 mm 14.5 mm 14.8 mm 15.0mm”
“So the new color we have five designs that will be entitled 20% off.” — Mia Jiang
“Ice Gray $ 39.90”
“-20%”
“Rita – Brown $ 39.90 Original price was: $39.90. $ 19.90 Current price is: $19.90.”
“That's why uh I saw there's a budget difference. There's a lot difference. So we don't know how to throw in also. Uh the yeah the I believe the budget can be like few,000 up to even a six or $8,000. That's a lot big jumps up. We don't know which one we should go for as a beginning.” — ONNIELENS KSBAE (Mia)
“Parties agreed on a 4,000 dollar budget.” — Gemini meeting notes
“Then for the next part, it's uh h how long ago do you actually start this brand by the way? Like when do you guys started this?” — Jil Micole Lee
“Um so um currently we only have one outlet at Boogies.” — ONNIELENS KSBAE (Mia)
“Do you guys have talents other than yourself that can be featured in the shoot?” — Jil Micole Lee
“For us, we have very minimal at span as compared to woody lens and prime news.” — Jil Micole Lee
“if they if they come to our shop they say I'm just looking for one month's lens then I would just let know um our lens can use up to three months” — Mia Jiang
“Irene selected as first month talent Irene is confirmed as the primary model for video production content during the first month.”
“Collection Natural Elegance Sweet Romantic Wedding Blend Muse”
“Colour Brown Dark Brown Light Brown Black Green Pink Purple Blue Gray”
“Usually what I will say um this one you can use up to three months.” — Mia Jiang
“So after this call right woman Tik Tok, Instagram, Facebook, professional” — Rayne Choo
“Latte Brown”
“The staff that served us named QiQi was very friendly and engaging, helping us to clarify when any doubts about the contact lens.” — Customer review published on website
“so means we don't have the really uh indicate like months lens at the moment” — Mia Jiang
“small warehouse at uh Irene places also. So you need to take the scene like we packing the stock or something we can do at the same time also.” — Mia Jiang
“Uh we have our own website which is onel.com.sg.” — ONNIELENS KSBAE (Mia)
“so we have the daily and the three months lens but usually when we tell to the customer” — Mia Jiang
“One carousel will function as a quick guide to the collections, highlighting specific series such as natural collections” — Gemini meeting notes
“Accessories Tool package”
“Accessories Case P2R Multi purpose solution”
“great customer service and the nice lady actually has a pair of display eyeballs to show you how the contacts look like!! super rare” — Customer review published on website
“Um either me or Irene I think we can help to do that.” — Mia Jiang
“Unless unless we going to f the customer base the customer the real customer testimony or something maybe we can ask for friend or real customer we we search for” — Mia Jiang
“Yeah. So that's the video that we have on the website.” — Mia Jiang
“Do you guys have the brand guidelines and logos for only lens? Do you have the files?” — Jil Micole Lee
“No, we don't have we haven't set up the Tik Tok.” — Mia Jiang
“yeah it was um two or three years ago.” — Mia Jiang
“Oh yeah. Wait, Mia for the I check right. Do you have a machine to do it?” — Jil Micole Lee
“Yeah. Yeah. As long as the machine is on the table, the table is movable. So, yeah, it's kind of easy to move.” — Mia Jiang
“Um because that part we haven't touched yet. That one need to customize.” — Mia Jiang
“Yes.” — Mia Jiang
“If you say that it's just uh education kind, we probably can just shooting at our place or something, Race.” — Mia Jiang
“Because the warehouse is not open to the public, they agreed to shoot at the Atlas office in Bishan, which features a small studio area and eliminates the need to transport lighting equipment.”
“Yeah, I think you hide the page first then when it's ready go on.” — Jil Micole Lee
“Others Lens Care Nails Care”
“Start typing to see products you are looking for.”
“K-pop event, right?” — Rayne Choo
“then promotion this 29 99 right.” — Jil Micole Lee
“Uh we will have some changes. So for this because we got some new design, new collection come. So probably we'll put on on September sales.” — Mia Jiang
“Yeah, because uh the time we mentioned that probably o uh October 1 of October there's a event on the sound tech.” — Mia Jiang
“vouchure when they spend or yeah they spend or purchase like three box they can use the voucher Yeah.” — Mia Jiang
“NEW ARRIVALS BEST SELLER LENS MONTHLY PROMOTION”
“So they have their u purchase record with us or they have the purchase record from other optical shop. they will consider a uh limit prescription that they can provide. So able to purchase online as long as they have that kind of” — Mia Jiang
“"Disclaimer" is a required field.”
“We we probably I think in the time we we run like two or three weeks. Yeah, we do have some uh the real customer review on the” — Mia Jiang
“or uh promote to the customer we always say this is one to three months” — Mia Jiang
“Uh if you already know so actually we consider you know your prescription so you will take responsibility for that so you can just show a place order.” — Mia Jiang
“So unless they unless they don't know their eye power so they have to go to other optical shot to get the eye test and get the prescription.” — Mia Jiang
“Uh, no. Oh, sorry.” — ONNIELENS KSBAE (Mia)
“And to be honest, we never uh do any digital marketing yet.” — ONNIELENS KSBAE (Mia)
“Now we are zero at digital marketing.” — ONNIELENS KSBAE (Mia)
“for use and behind the scenes on what actually happens from the moment they land in Singapore to the moment that they are in your hands.” — Rayne Choo
“With the relocation to e-commerce scheduled for the end of June, Jil Micole Lee highlighted that they have a limited, one-month timeline to execute a campaign (00:12:13).” — Gemini meeting notes
“or currently we have the product photos but um because every year we still we have the new coming.” — Mia Jiang
“WHAT THEY SAY ABOUT US”
“Uh you mean if you never purchase with us so we don't have the your record.” — Mia Jiang
“I'm sure you guys are already posting now manually on Meta Business Suit or Instagram directly.” — Jil Micole Lee
“We just anyhow like think of oh something happened that post that it said.” — ONNIELENS KSBAE (Mia)
“So actually there's a there's a event on August uh in October.” — Mia Jiang
“to refer them to other optical shop to do the eye check then come back to us for the online shop to purchase the lens because they need to get the prescription form either prescription form or” — Mia Jiang
“But for appointment, I think you are still bringing people to Boogies plus.” — Jil Micole Lee
“[ONNIELENS KSBAE] Define Marketing Plan: Determine the preferred marketing priority between ads and branding alongside the available monthly advertising budget.” — Gemini meeting notes
“Uh which is true. Sometimes we just change random. They also don't know.” — Mia Jiang
“It's like some brand they always like, oh maybe yeah, one of partner run away or some kind of this. Yeah,” — Mia Jiang
“Sir uh I didn't join later but actually at first I'm not familiar with this line actually also consider franchise to other brand one of friend they are doing this” — Mia Jiang
“Um the only lens is create from my site.” — Mia Jiang
“those photo that we went to the Korea or those are factory image and we do we do have stock” — Mia Jiang
“They debated the narrative of the brand's evolution, specifically the transition from a physical Bugis store to an online and event-based model.”
“2018. How did you when did you actually start your boogies physical store?” — Jil Micole Lee
“Yes.” — Mia Jiang
“actually we we are not calling only lens before we are some kind of case major I don't know whether you know that before is at the road the senior leisure there” — Mia Jiang
“So and then I found another supplier and I rebuilt the brand actually we we are not calling only lens before we are some kind of case major I don't know whether you know that before is at the road the senior leisure there” — Mia Jiang
“In the meantime I think uh my partner they she wants to find the agency that can help us do some uh video because I believe this main type was marketing strategy.” — ONNIELENS KSBAE (Mia)
“You wear lenses also, right?” — Jil Micole Lee
“At Onnie, we redefine beauty standards”
“I um h sorry it's ei m u s e i mus” — ONNIELENS KSBAE (Mia)
“then in terms of content style I think very clear cut ours is very product focused we focus a lot on the product image everything” — Jil Micole Lee
“Uh so far our plan for the next six months we probably won't have any physical outlet.” — Mia Jiang
“ONNIELENS KSBAE expressed a preference for driving immediate sales through Meta ads rather than focusing on brand awareness, as they prepare to close the physical storefront (00:04:12).” — Gemini meeting notes
“I think that there are already some reviews that we want to highlight but definitely if there's any specific reviews or any new reviews that you can share with us that will help a lot also.” — Rayne Choo
“Oh because the material different and the water content is different some kind of technology different that's why I can last longer.” — Mia Jiang
“some of customer they have the sensitive eyes but they still using our lens because the water content is lower so they feel comfortable to wear long long time” — Mia Jiang
“We prioritize your experience by ensuring our contact lenses meet the highest standards of quality, safety, and comfort.”
“cuz I think yeah you don't we have to force you to the camera to talk about this you have to talk about this I think it will look good on camera because right now your Instagram is a lot of motion just put out the image but less of you guys may put your personal out there.” — Jil Micole Lee
“Bought from them for years, their lens is comfortable and affordable. Good recommendation ❤️” — Customer review published on website
“Lens are better than most other brands which I tried, does not cause any irritation to my eyes even when using it for prolong period 👍” — Customer review published on website
“So lens the price point is actually” — Jil Micole Lee
“If you’re looking for high-quality, fashionable contact lenses that cater to your individual needs, choose Onnie.”
“At Onnie, we redefine beauty standards by celebrating diversity and challenging conventional notions of attractiveness.”
“Our mission is to empower individuals to express their unique selves through our carefully curated products.”
Documents
drafted by the system, edited by people — then the edits are read back into the recordNothing yet. Drafting is instant and free — agreement, invoice and deck from the client record, with [AM: …] markers where a human must fill in what the system must not invent.