A
?

Onnie Lens

← All clients

Generate

One click — finds an insight, builds the argument, writes copy, generates the image.

0 facts1 insights2 angles2 copyAdd facts on the Knowledge tab or use the Brain first
Full strategy run (multiple insights, angles, copy)

Strategy

Reads what is known about this client and their market, then works out what is worth arguing, how to argue it, and writes the copy. Takes a few minutes.

Insights

what is worth arguing, and why only we can

What stops a first coloured-lens order isn't colour or price — it's not knowing your own eye power, and Onnie is the one brand that can remove that blocker in person at the 1 October booth, then keep the record on file so every order after that is two clicks.

killedmechanismdraft

Only we can say it: The named competitors are higher-spend, feed-led online brands; a competitor with more followers and more ad budget cannot copy a physical booth at a specific event on a specific date with a machine they don't own on a table that moves. Onnie owns the eye-test machine, the machine is portable, the booth is already confirmed for 1 October, and prescription records are already held on file for returning customers. Anyone else answering this would have to send the same shopper to a third-party optical shop — which is exactly what Onnie itself has to do when there's no booth, and exactly what the booth fixes.

Critic: The 'ownability' argument rests on owning a portable eye-test machine and having a booth on a date — but nothing about eye-test machines or event booths is proprietary to Onnie. Any optical shop or competitor with an eye-test rig can set up at the same or a similar event and remove the same blocker in person, then retain prescriptions on file exactly the same way. The insight mistakes a tactic (booth + machine) for a structural moat; it's a logistics advantage, not a mechanism a rival structurally cannot copy. It also argues at the operational/tactical level rather than identifying why Onnie specifically, as opposed to any optician with a van and a phoropter, wins this moment. Could be run unchanged by: Any optical retailer or contact lens brand that owns a portable eye-test machine and attends pop-up/event booths (e.g., a competing lens brand or an optician chain doing mall/event activations).

9 constraints on how this may be written
  • — Do not imply eye checks are available on demand, at a shop, or by appointment — the Bugis store has fully closed, no outlet is planned for six months, and the team cannot check customers outside the booth/event context; tie the offer to the 1 October booth only
  • — Do not reference Bugis, Bugis Plus, or any physical outlet as a place to visit
  • — Do not promise a medical prescription, diagnosis, astigmatism fitting, or clinical advice — astigmatism lenses are not in the range and would need customising
  • — Do not tell anyone they can order online without a purchase record or prescription record — that contradicts the actual checkout requirement
  • — Do not lead with 'highest standards of quality, safety and comfort', 'high water content' claims, or comfort superiority — these are asserted only and are what the whole category already says
  • — Do not present three lens types; daily versus monthly only, per the agreed simplification
  • — Do not build the argument on wear-duration or material/technology superiority as the headline claim
  • — Do not use influencer or KOL framing — none exist; use Irene/Mia/team and real customers only
  • — Do not overstate scale, follower counts, or 'Singapore's leading' — following was 655 as of May

Angles

an angle and one copy variant must both be approved before anything generates+ Write one by hand

Don't know your eye power? Get your eyes checked at our 1 October booth

bofdraft

You've had coloured lenses in your cart for months. The problem isn't the colour — it's the box asking for your eye power.

Don't Know Your Eye Power?draft
Your cart's been holding a colour for weeks.draft
iMessage — group chatdraft

See how the colour actually looks on a real eye before you spend $39.90

mofapprovedgenerates

Every lens photo you've seen was lit, edited, and on somebody else's eyes.

MYTH: The colour in the photo is the colour you'll get.approved
The box in your drawer that you wore once.approved
The colour looked perfect on the model. On you? Not so much.draft

Creative

every render is read back and checked before it counts

2 approved lines with no creative yet. Directing costs cents; rendering costs credits.

The box in your drawer that you wore once.
MYTH: The colour in the photo is the colour you'll get.

No creative yet. Approve copy first, then direct it.

Script Library

0

No scripts yet. Add past scripts so the AI learns your voice.