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Onnie Lens

← All clients
★★☆☆☆2 months · since 2026-08-20· last heard 66d agoKnowledge →Creative →
  • · Claims its contact lenses meet the highest standards of quality, safety and comfort
  • · Coloured lens products are priced at two tiers on the website: $39.90 and $49.90
  • · Positions itself as redefining beauty standards by celebrating diversity and challenging conventional notions of attractiveness
  • · States its mission as empowering individuals to express their unique selves through curated products
  • · Positions its lenses as high-quality and fashionable, catering to individual needs
  • · Rita – Brown is discounted 50%, from $39.90 to $19.90
AM: Rayne
onnielens.com.sgDriveMeta AdsWhatsApp

Before you speak to them

An open complaintPrevious marketing budget was spread too thin and not enough to be effective across ads and website spend.
A flagged riskCompetitors (Moody Lens, Oans/by Cats, i-Lens) have far higher follower counts, stronger brand presence and much heavier consistent ad spend — Onnie Lens has minimal ad spend and ~655 followers as of May.
Nothing heard in 66 daysLast statement on the record is dated 2026-08-12.
10 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
5 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.

Goals & performance

Client for 2 months · since 2026-08-20

Oct 2026

0

leads · $0 spent

Sept 2026

0

leads · $0 spent

Cost per lead

—

Monthly avg

0

leads/mo · —/mo

Monthly review overdue

Schedule a review call. The portal has performance data ready — open the client

People & directives

No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.

What we agreed

All →
  • constraintCommunication primarily on WhatsApp (message or voice note), max two calls a month; approvals within two days where possible.76d
  • constraint100% payment upfront before each work month begins — September work only starts once payment is received.76d
  • constraintMaximum of two rounds of major revisions; small changes like spelling errors are not counted.76d
  • constraintPosts are scheduled through Metric with Instagram, Facebook and TikTok connected; Atlas cannot delete live posts, so any deletions must be done by the client.76d
  • preferenceMia does not want to just sit and talk to camera for the founder story — prefers UGC-style, Q&A format with heavy overlay of product, factory and packing footage.67d

Data completeness

43%
WhatsAppNo client group linked
Meeting notes5 notes, last 54 days ago
Drive documents5 documents ingested
Meta AdsNo ad account linked
Knowledge base100 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history20 pieces extracted
ClickUp archive57 items

Gaps — the team may assume we have this

  • No WhatsApp group — client conversations aren't being captured
  • Last meeting note is 54 days old — are review calls being recorded?
  • No Meta ad account — spend, leads, and campaign data won't flow
  • No angle material — creative strategy can't generate angles

Client health

Needs attention
−No recent messagesNo WhatsApp activity in 30 days

Creative pipeline

Facts
0
Material
0
Drafts
99
Insights
1
Angles
1
Decisions
10

Team

1 assigned
  • RRayne· Account manager

Account

Business
—
Services
—
Primary AM
Rayne
Secondary AM
—

Changelog

what happened, decided and delivered — the second brain
  1. 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 6 copy variants kept of 6.
  2. 2026-08-30Ingested "Website — onnielens.com.sg": 23 new facts, 3 escalations.
  3. 2026-08-24Ingested "Onnie Lens Discovery Call – 2026/05/21 14:45 GMT+08:00 – Notes by Gemini (first 40k chars)": 13 new facts, 1 escalations.
  4. 2026-08-23Ingested "Atlas x Onnie Lens – 2026/07/20 14:58 GMT+08:00 – Notes by Gemini": 15 new facts, 2 escalations.
  5. 2026-08-23Ingested "Atlas x Onnie Lens - Onboarding – 2026/08/03 14:51 GMT+08:00 – Notes by Gemini": 30 new facts, 2 escalations.
  6. 2026-08-20Ingested "Onnie Lens Sept – 2026/08/12 13:56 GMT+08:00 – Notes by Gemini": 0 new facts, 0 escalations.
  7. 2026-08-20Ingested "Onnie Lens Sept – 2026/08/12 16:00 GMT+08:00 – Notes by Gemini": 16 new facts, 2 escalations.
  8. 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.