Elite Spine Centre

Nothing has contradicted these, so they are still on the record — but they are old enough that the client may have moved on. Treat them as questions, not instructions.

• contextonboarding-call2026-04-10191d ago

  Monday's call is no longer an onboarding call — it's a further discussion, moved to 1:30pm (after Mike's 12pm call with the other agency).

  Mike proposed 1:30pm instead of the previously agreed 4pm; Jun Kai agreed.

  WhatsAppElite Spine Centre X Atlas Media· Jun Kai (Atlas Media)

• contextpricing-value-concern2026-04-10191d ago

  Whether the rates are "expensive" or reasonable comes down to how effective the whole system is — other agencies here bundle video, static and ads management for around $1-2k/month, so it needs to produce higher-intent leads and lower CPL/CPA to be worth it.

  Mike says if the work differentiates the clinic from other clinics and drives quality traffic consistently and scaleably, he'd be happy to spend it, but expects it takes a few months to know.

  WhatsAppElite Spine Centre X Atlas Media· Mike (client)

• riskclinic-staffing-shortage2026-04-10191d ago

  One senior assistant recently left and another will leave next month (husband relocating to Taiwan), so Mike needs as much of the lead process automated or handled externally as possible while they hire and train.

  WhatsAppElite Spine Centre X Atlas Media· Mike (client)

• riskcompeting-agency2026-04-10191d ago

  Mike is speaking to another local agency that has a lead conversion team following up manually to book appointments; his call with them is Monday 12pm and he can't decide before that.

  He doesn't yet know how their video/ads production and management compare. He describes the manual conversion offering as a potentially "rather large weight off" his team.

  WhatsAppElite Spine Centre X Atlas Media· Mike (client)

• complaintcurrent-agency-dissatisfaction2026-04-10191d ago

  "I'm not super happy with my current agency situation either" — and doesn't want to end up in another arrangement he has to move on from a few months down the road.

  WhatsAppElite Spine Centre X Atlas Media· Mike (client)

• decisionlead-nurture-scope2026-04-10191d ago

  Automation and nurture is already included in the proposal; we'll go deeper on how post-lead sequences and follow-ups will be structured to reduce load on their team.

  Jun Kai clarifying in response to Mike's question about page 20 of the deck.

  WhatsAppElite Spine Centre X Atlas Media· Jun Kai (Atlas Media)