Atlas Homes
Interior Design / Renovation← All clientsRenovation event / lead generation· Interior Design / Renovation
We do: Paid ads, Events, Lead generation
- · 10 ID firms: Forefront Interior, Inizio Atelier, Le Interior Affairs, M+L Associates, 2nd Phase Design, Mr Designer Studio, Crescendo, Darwin Interior, DVA's Interior Design, Mablle
- · On-site activations: photobooth, live ice cream, immersive VR booth
- · Premium doors, materials, flooring and smart home brands pre-curated — no filler booths
- · Walk out with pricing by Monday — reno starts on schedule
- · Compare portfolios, styles and pricing face to face — no back-and-forth
- · 150 homeowner cap per event to keep consultations intimate, not crowded
AM: AlexBudget: Up to $9K
Before you speak to them
5 open complaintsThere are numbers in Home Assembly RSVP/CFM that can't be called — number busy or no ring at all.
5 flagged risksClient has no access to that WhatsApp number, so cannot check messages — she may have already sent several follow-ups there.
21 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
11dCampaign Launch: Nov 28–29 Event (Atlas x PICO)
Goals & performance
SteadyClient for 2 months · since 2026-08-26Oct 2026
127
leads · $24,141 spent
Sept 2026
521-76%
leads · $75,764 spent
Cost per lead
$190
was $145+31%
Monthly avg
321
leads/mo · $48,935/mo
Campaigns this month · 1 active
ActiveUnclassifiedRENORETREAT8.0$11,671 · 76 leads
PausedUnclassifiedRENO RETREAT 7.0 FORM$6,267 · 17 leads
PausedUnclassified23/9 - Reno Retreat - LP$6,203 · 34 leads
- Budget
- Up to $9K
Reno Retreat events generating leads for partner ID firms. Internal Atlas brand.
Each lead is costing more — act before the client notices
Check the media buying board for the bottleneck, prepare an explanation, and hav
Recent client complaint detected
Check the knowledge tab for the complaint details and address it in the next cli
Campaign Launch: Nov 28–29 Event (Atlas x PICO) — in 11 days
Review and prepare before the deadline.
Recent commitments to follow up on
Review what was committed and ensure it's being delivered.
People & directives
AAlex· Owner / Media BuyerDecision maker
What we agreed
All →- constraintStrict 45-minute limit per consultation, managed by ushers, with a cue at the 40–45 minute mark to wrap up and exchange contacts.26d
- constraintDo not engage with the VR zone, refreshments or ice cream scooping until approval is given — the activations are for homeowners and should not build queues.26d
- constraintWear company branding (blazers, lanyards, pins, tags) or smart casual / business casual attire, with covered shoes.26d
- constraintSit only at the allocated consultation tables and chairs provided — do not use King Living display furniture. No soliciting or pulling attendees away from the guided flow, no obstructing the tight walkways, and no smoking inside the venue or showroom.26d
- decisionNo giveaways for merely attending — incentives (typically a grab voucher) only after a homeowner meets an ID, deliberately to keep lead quality up.41d
Upcoming
1 within 2 weeksLaunchCampaign Launch: Nov 28–29 Event (Atlas x PICO)11d
LaunchCampaign Launch: Dec 5–6 Event (Atlas x PICO)18d
LaunchCampaign Launch: Dec 26–27 Event (Atlas, PENDING VENUE)39d
LaunchCampaign Launch: Nov 14–15 Event (Inspire)3d ago
Data completeness
75%WhatsApp615 messages, last 1 days ago
Meeting notes4 notes, last 25 days ago
Drive documents4 documents ingested
Meta Ads211 daily rows from "ATLAS HOMES", last 0 days ago
Knowledge base169 facts (19 approved, 28 angle material)
Creative historyNo past creatives on record
ClickUp archive35 items
Lead notificationsMeta: 127 leads, WhatsApp: 56 notifications — mismatch of 71
Gaps — the team may assume we have this
- No creative history — can't tell what ran before or what to avoid repeating
- Lead notification mismatch: Meta says 127, WhatsApp shows 56. Some leads may not be reaching the client.
Client health
Happy+Active communication190 messages in 30 days
+Regular reviewsLast meeting 25 days ago
Last six months
MayOct
Down 41% across the window, 40.6k → 24.1k.
2 of 5 moves went the same way, so the direction is the series and not one period.
MayOct
Down 70% across the window, 427 → 127.
3 of 5 moves went the same way, so the direction is the series and not one period.
MayOct
Up 100% across the window, 95 → 190.
3 of 5 moves went the same way, so the direction is the series and not one period.
By campaign purpose
- Retargeting$902.73 · 1 result · $902.73 each
- Unclassified$292,708.86 · 1919 results · $152.53 each
Creative pipeline
Team
1 assigned- AAlex· Account manager
Account
- Business
- Renovation event / lead generation
- Website
- renoretreat.com
- Services
- Paid ads · Events · Lead generation
- Primary AM
- Alex
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-09-22Ingested "Atlas Homes Pre Event Briefing [Alt] – 2026/09/22 18:57 GMT+08:00 – Notes by Gemini": 21 new facts, 4 escalations.
- 2026-09-21Ingested "Atlas Homes Pre Event Briefing [Main] – 2026/09/21 19:00 GMT+08:00 – Notes by Gemini": 29 new facts, 4 escalations.
- 2026-09-16Ingested "Atlas Homes Pre-Event Briefing [Main] – 2026/09/07 19:00 GMT+08:00 – Notes by Gemini": 38 new facts, 3 escalations.
- 2026-09-16Ingested "Atlas Homes Pre-Event Briefing [Main] – 2026/09/07 19:00 GMT+08:00 – Notes by Gemini": 37 new facts, 7 escalations.
- 2026-09-16Ingested "Atlas Homes Pre-Event Briefing [Alt] – 2026/09/08 19:09 GMT+08:00 – Notes by Gemini": 16 new facts, 3 escalations.
- 2026-08-28Delivered: Quick generate finished: "The renovation hack nobody tells you: no floor plan, no price" — rejected by verifier.
- 2026-08-28Delivered: Quick generate finished: "Don't come without your floor plan." — rejected by verifier.
- 2026-08-26Delivered: Strategy run finished: 3 insights, 6 angles, 21 copy variants kept of 21.
- 2026-08-26Ingested "Untitled": 0 new facts, 0 escalations.
- 2026-08-26Account details updated: businessType, services, amPrimary, amSecondary, website, industry.
- 2026-08-26Account details updated: businessType, services, amPrimary, amSecondary, website, industry.