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Atlas & Bone

Fashion / E-commerce← All clients
★★☆☆☆2 months · since 2026-08-20Knowledge →Creative →
Fashion, e-commerce· Fashion / E-commerce

We do: paid ads, content creation

  • · Clothing designed specifically for men 175cm (5'9") and under
  • · Garments fit off the rack with no tailoring, alterations or hemming required
  • · Garment proportions are re-scaled/re-engineered for shorter men rather than standard sizing
  • · Multiple length options offered for pants and shorts
  • · Fits range from slim to broad builds
  • · On-site size recommendation tool that suggests a size from height, weight, age and body-shape inputs
AM: Jil2nd: Alex
www.atlasandbone.comDriveAtlasandBoneWhatsApp

Needs attention now

LEAD NOTIFICATIONS DOWN: 10 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.

Before you speak to them

Nothing on the recordNo meeting notes, no WhatsApp group classified, nothing typed in. Silence here means we are not looking, not that nothing is happening.
3 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.

Goals & performance

Client for 2 months · since 2026-08-20

Oct 2026

10

leads · $1,442 spent

Sept 2026

10+0%

leads · $2,360 spent

Cost per lead

$144

was $236-39%

Monthly avg

8

leads/mo · $2,195/mo

Campaigns this month · 3 active

ActiveUnclassifiedAM - ASC$857 · 4 leads
ActiveUnclassifiedAM - ASC New Products$555 · 5 leads
ActiveAwarenessAM - Traffic$30 · 1 lead
Spend, 30d
$2,368

15 leads

Running
3

campaigns, spend in last 7d

Owed
0

none overdue

CPL improved 39% — upsell opportunity

Propose increased budget to the client. Show them the CPL improvement as proof t

No review calls on record

Schedule a review call and ensure Google Meet notes are turned on.

People & directives

No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.

What we agreed

Nothing on the record yet. Use the Knowledge tab or the Brain to record decisions.

Critical — needs Dev Lead now

LEAD NOTIFICATIONS DOWN: 10 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.

Data completeness

38%
WhatsAppNo client group linked
Meeting notesNo meeting notes on record
Drive documentsNo documents swept from Drive
Meta Ads321 daily rows from "AtlasandBone", last 0 days ago
Knowledge base37 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history21 pieces extracted
ClickUp archive200 items
Lead notificationsMeta reports 10 leads this month but zero notifications in WhatsApp — automation may be down

Gaps — the team may assume we have this

  • No WhatsApp group — client conversations aren't being captured
  • No meeting notes — client decisions and context aren't captured. Should have at least 1 per month of engagement.
  • No Drive documents — scripts, decks, and brand guidelines aren't ingested
  • No angle material — creative strategy can't generate angles
  • Lead flow broken: 10 Meta leads, 0 notifications

Client health

Needs attention
−No recent messagesNo WhatsApp activity in 30 days
−No meetings on recordNo review calls captured
+All wins1 win logged, no failures

Last six months

Spend$13,167.17
MayOct

Down 7% across the window, 1554.3 → 1441.7.

2 of 5 moves went the same way, so the direction is the series and not one period.

Purchases250
MayOct

Down 13% across the window, 38 → 33.

4 of 5 moves went the same way, so the direction is the series and not one period.

Cost per purchaseOct$44
MayOct

Up 7% across the window, 41 → 44.

2 of 5 moves went the same way, so the direction is the series and not one period.

By campaign purpose

  • Awareness$29.86 · 1 result · $29.86 each(excluded from totals)
  • Unclassified$13,137.98 · 249 results · $52.76 each

Creative pipeline

Facts
0
Material
0
Drafts
37
Insights
1
Angles
1
Decisions
3

Organic · 2026-10

Facebookapi
Followers
—+4
Impressions
383-6%
Reach
—
Engagements
1,209
Eng. rate
—
Posts
—
Instagramapi
Followers
—
Impressions
58,201-38%
Reach
11,430
Engagements
118
Eng. rate
1.03%
Posts
—

Team

2 assigned
  • JJil· Account manager
  • AAlex· Support

Account

Business
Fashion, e-commerce
Services
paid ads · content creation
Primary AM
Jil
Secondary AM
Alex

1 win · 0 failures

Changelog

what happened, decided and delivered — the second brain
  1. 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 8 copy variants kept of 8.
  2. 2026-08-30Ingested "Website — www.atlasandbone.com": 31 new facts, 3 escalations.
  3. 2026-08-20Account details updated: businessType, services, amPrimary, amSecondary, industry.
  4. 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.