Clarte Collections

“Joycelyn Lim provided a detailed history of the business, noting that they are currently in their third year of operation as of 2026.” — Joycelyn Lim

“Joycelyn Lim identified black aluminum as the company's "bread and butter," as it remains the most popular color for its versatility.” — Joycelyn Lim

“However, Cocoa Gray has surpassed white in popularity.” — Joycelyn Lim

“Cocoa Gray is highlighted as a more aesthetic and elevated option because it blends effectively with materials such as Naong, micro-cement, and various laminate carpentry colors.” — Joycelyn Lim

“In contrast, the Cocoa Gray frames are anodized, resulting in an "ultra soft matte" and velvet-like finish.” — Joycelyn Lim

“Joycelyn Lim emphasized the importance of highlighting their signature "Cocoa Gray" color, their status as a local Singaporean brand, and their in-house production capabilities for both smart glass and aluminum frames.” — Joycelyn Lim

“Joycelyn Lim clarified that black frames are powder-coated, which exhibits a slightly shiny, traditional texture.” — Joycelyn Lim

“highlighting the company's widest range of glass products in Singapore, including mesh fabric glass, which is a new offering” — Joycelyn Lim / Jun Kai Goh

“which transitions into a pitch for Clarte smart glass as a privacy solution” — Jun Kai Goh

“which eventually led to the decision to set up their own factory for aluminum production to ensure quality control” — Joycelyn Lim

“Joycelyn Lim emphasized the importance of highlighting their signature "Cocoa Gray" color” — Joycelyn Lim

“Joycelyn Lim explained that they prefer to use the title "manager" on their name card rather than identifying as the owner. This strategy serves a functional purpose in sales, as it allows them to maintain leverage during negotiations by appearing to consult with a "boss" before approving discounts or special requests” — Joycelyn Lim

“They described the significant difficulties faced during the first two years, including high operational costs, a period where the bank account was reduced to a few thousand dollars, and the struggle to generate consistent sales.” — Joycelyn Lim

“Joycelyn Lim agreed to share a raw video of their backstory—covering their family background, lack of formal company-running experience, and the determination to enter a male-dominated trade” — Joycelyn Lim

“Joycelyn Lim emphasized the importance of highlighting their signature "Cocoa Gray" color, their status as a local Singaporean brand, and their in-house production capabilities for both smart glass and aluminum frames.” — Joycelyn Lim

“They also addressed the challenges of managing reputation when relying on third-party installers, which eventually led to the decision to set up their own factory for aluminum production to ensure quality control.” — Joycelyn Lim

“highlighting the company's widest range of glass products in Singapore, including mesh fabric glass, which is a new offering” — Joycelyn Lim / Jun Kai Goh

“They plan to use content to educate the audience on why not every door in a home requires smart glass” — Jun Kai Goh / Joycelyn Lim

“Jun Kai Goh and Joycelyn Lim discussed shifting the brand's social media positioning from "contractor" to "glass consultant."” — Jun Kai Goh / Joycelyn Lim