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Clarte Collections

Glass Doors← All clients

Media buying

2026-09-18 → 2026-10-17 · $1,525.93 across 1 campaign · target $86.27 per result

Too few accounts in this industry to compare against, so targets are the median of 10 Atlas accounts across all industries — read them loosely.

Atlas Lead Campaign

Client acquisition
$1,525.93 · 63 results · 30 active days · freq 1.2
Cost per 1,000 shown

$35.60

target $51.44

Click-through rate

2.78%

target 2.23%

Cost per click

$1.28

target $2.31

Click to result

5.28%

target 3.01%

Cost per result

$24.22

target $86.27

Every stage is at or above benchmark. Nothing here is the reason for the cost.

Moves available

  • Raise budget a stepthis week

    Increase by 20–30% and hold for a week. Not a double — that skips the reading.

    $24.22 against a $86.27 target, with nothing failing a kill rule.

    Baseline: 63% · Of 46 campaign-weeks where spend rose 15% or more, 29 kept cost per result within 20% the following week.

    Expected: More results at a cost per result that will rise somewhat. How much is the thing being measured. (from the media buying SOP)

    If it goes wrong: Each extra dollar chases a harder buyer, so cost per result climbs as budget does. A step shows you where that stops paying; a double hides it.

  • Widen the ad bankwhen there is time

    0 live against roughly 1 for this spend. Fill empty cells in the creative matrix — new angles, not new edits.

    Near-copies are treated as one ad, so more spend behind fewer angles reaches the same people more often.

    Expected: Lower cost per result over weeks, by giving the system more kinds of person to win cheaply. (from the media buying SOP)

    If it goes wrong: Production cost, and a wider bank spreads spend thinner — each ad takes longer to prove itself.

Percentages marked baseline come from this portfolio’s own campaign history — what happened to campaigns in the same state when nobody intervened. They are the bar a move has to clear, not the move’s own success rate. Once enough decisions are logged they are replaced by worked, which counts decisions actually taken.

Nothing here changes the account. The Meta connection reads only — it could not pause an ad if it tried — so every move is for a person to make. Frequency is impressions over summed daily reach, which runs a little high against Ads Manager’s own figure.