Clarte Collections
Glass Doors← All clientsWe do: paid ads, content creation
- · Local Singaporean brand
- · In third year of operation as of 2026
- · Owns its own factory for aluminium production
- · Widest range of glass products in Singapore
- · Offers mesh fabric glass as a new product
- · In-house production for both smart glass and aluminium frames
Needs attention now
LEAD NOTIFICATIONS DOWN: 36 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.
Before you speak to them
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
36
leads · $842 spent
Sept 2026
71-49%
leads · $1,473 spent
Cost per lead
$23
was $21+13%
Monthly avg
64
leads/mo · $1,150/mo
Campaigns this month · 1 active
Monthly review overdue
Schedule a review call. The portal has performance data ready — open the client
New client — needs creative pipeline setup
Ingest any available content (website, scripts, meeting notes), then run the str
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- constraintThis one needs to use my logo — and that's it149d
- decisionFilming can take place at either party's office to make use of different backdrops.47d
- preferenceEmphasise the signature "Cocoa Gray" colour and anodized finish in marketing materials to distinguish from traditional black powder-coated aluminium frames.47d
Critical — needs Dev Lead now
LEAD NOTIFICATIONS DOWN: 36 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.
Data completeness
63%Gaps — the team may assume we have this
- Last meeting note is 46 days old — are review calls being recorded?
- Only 1 meeting note but client has been active ~2 months — older review calls may not have been ingested
- No angle material — creative strategy can't generate angles
- Lead flow broken: 36 Meta leads, 0 notifications
Client health
Needs attentionLast six months
Up 376% across the window, 176.8 → 842.0.
2 of 5 moves went the same way, so the direction is the series and not one period.
Up 80% across the window, 20 → 36.
1 of 5 moves went the same way, so the direction is the series and not one period.
Up 156% across the window, 9 → 23.
4 of 5 moves went the same way, so the direction is the series and not one period.
Creative pipeline
Organic · 2026-10
- Followers
- —+9
- Impressions
- 1,427-25%
- Reach
- —
- Engagements
- 858
- Eng. rate
- —
- Posts
- —
- Followers
- —
- Impressions
- 49,799-47%
- Reach
- 14,520
- Engagements
- 504
- Eng. rate
- 3.47%
- Posts
- —
Team
1 assigned- JJunkai· Account manager
Account
- Business
- Glass doors, service
- Website
- —
- Services
- paid ads · content creation
- Primary AM
- Junkai
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-09-01Ingested "Clarte Kickoff Call [September] – 2026/09/01 14:00 GMT+08:00 – Notes by Gemini": 19 new facts, 2 escalations.
- 2026-08-20Account details updated: businessType, services, industry.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.