Clarte Collections

Shift the brand's social media positioning from "contractor" to "glass consultant" — educating that not every door needs smart glass, and highlighting the widest range of glass in Singapore including new mesh fabric glass.

Agreed a production scope of five videos for the upcoming shoot: an aesthetic home tour, a glass consultant positioning piece, a trending 'clap' video, a 'couple arguing' hook, and a fifth slot prioritised for a homeowner testimonial (or a personal brand story if the testimonial isn't possible).

Emphasise the signature "Cocoa Gray" colour and anodized finish in marketing materials to distinguish from traditional black powder-coated aluminium frames.

Black aluminium is the company's "bread and butter" and still the most popular colour; Cocoa Gray has now overtaken white.

Joycelyn to ask the homeowners whether they're willing to appear on camera for a testimonial during Friday's filming session, and update Jun Kai so he can prep questions.

Joycelyn to send Jun Kai a raw video covering their personal and company backstory; Jun Kai to review it and work the business journey into the content strategy.

Personal storytelling video remains only an option — still undecided whether to reveal personal details or keep the focus on professional business challenges.

Joycelyn uses the title "manager" rather than owner on their name card, to keep negotiation leverage by appearing to consult a "boss" before approving discounts.

Business is in its third year as of 2026; first two years were very hard — high operating costs, bank account down to a few thousand dollars, and reputation problems with third-party installers, which led to setting up their own aluminium factory for quality control.

Jun Kai to revise the work and submit it to Joycelyn by the following day, with a follow-up meeting on Friday.

Filming can take place at either party's office to make use of different backdrops.

Atlas to change the logo and then proceed to schedule the postings as well as the ads

Clarte Collections X Atlas

Videos must carry Clarté's own logo.

Clarte Collections X Atlas

The videos need to use her logo before going out.

Clarte Collections X Atlas

This one need to use my logo.

Clarte Collections X Atlas

This one needs to use my logo — and that's it

Clarte Collections X Atlas

Client approved the revised first batch of videos — "good to go!" — subject only to adding their logo; Atlas to proceed with scheduling postings and ads.

Clarte Collections X Atlas

"good to go!" — first batch of five videos approved after the second round of revisions, with one final change: the client's logo must be used.

Clarte Collections X Atlas

good to go! One last thing - this one need to use my logo. And that's it!

Clarte Collections X Atlas

Project showcase reel shoot at 21 Lorong Kismis, Kismis View #05-20, originally Saturday 23 May, 9–11am — since postponed by the homeowner with no new date yet.

Clarte Collections X Atlas

The homeowner has changed the date again — originally Sat 23 May — and Joycelyn will update once they revert.

Clarte Collections X Atlas

"the owner changed day again 😓" — Kismis View shoot originally set for Saturday 23 May is off; client will update once the owner reverts.

Clarte Collections X Atlas

Kismis View shoot (21 Lorong Kismis #05-20) to be a standalone project showcase reel, treated as a separate a la carte add-on, morning 9am-11am; date changed by the owner and now unconfirmed.

Clarte Collections X Atlas

Font changed to match the reference Joycelyn shared; brand colour (amber) used for highlights

Clarte Collections X Atlas

Videos 1–3 sped up slightly throughout so their pacing matches Videos 4 & 5

Clarte Collections X Atlas

Client agreed to leave revision comments directly on the video review tool (Frame.io) rather than typing them out in WhatsApp.

Clarte Collections X Atlas

Client will leave revision comments directly on the Frame.io links from now on instead of typing feedback in WhatsApp.

Clarte Collections X Atlas

Use your professional editing skills to help a helpless friend's face

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Don't use clips where the light reflection makes the smart glass look like it's flickering — pick another clip

Clarte Collections X Atlas

Do not caption Joycelyn as "Founder" — use "Joycelyn from Clarté Collections" instead.

Clarte Collections X Atlas

Product should be spelled "Lami Glass", not "Lammy Glass".

Clarte Collections X Atlas

Spelling correction: "Lami Glass", not "Lammy Glass".

Clarte Collections X Atlas

Don't put me as "Founder" — can just put "Joycelyn from Clarte Collections"

Clarte Collections X Atlas

Prefers faster pacing — Idea 4's speed is the benchmark; Ideas 1–3 felt too slow, "I talk like very slow".

Clarte Collections X Atlas

Ideas 1–3 felt too slow — speed them up slightly to match the pacing of Idea 4.

Clarte Collections X Atlas

Joycelyn wants her appearance retouched — de-swell face, reduce eye bags, beauty-mode style touch-ups — or swapped for other clips/b-roll where she looks tired or her expression looks "black and fierce".

Clarte Collections X Atlas

Wants her face retouched on camera — de-swell face and eye bags, filters/AI touch-up, or swap to other clips/b-rolls where she looks better (esp. Idea 3 where she looks 'black and fierce').

Clarte Collections X Atlas

"The video can edit abit of beauty mode anot? 😆" — wants her face retouched: deswell face, reduce eyebags, make eyes look awake; happy for AI/filters or swapping in b-rolls instead of clips where she looks "very black and fierce" or swollen.

Clarte Collections X Atlas

On-screen text must use Clarté brand colours — orange, either Amber or Brick from the brand guide — and a more elegant font, not rounded fonts.

Clarte Collections X Atlas

Homeowner testimonials and on-camera appearances need the interior designer's permission first — the job sits under the ID, not direct with the homeowner.

Clarte Collections X Atlas

Homeowner testimonial/appearance has to be cleared through the ID firm first, since the job sits under the ID rather than direct with the homeowner.

Clarte Collections X Atlas

Owner's house available 13 June, 9am–12pm for a smart glass sliding door shoot — but the other ID firm's photographer and videographer will also be on site.

Clarte Collections X Atlas

Atlas will schedule the posts and set up/manage the ads on Meta once the client confirms the edits; content was structured so most videos can be used for ads.

Clarte Collections X Atlas