Todzterior
Interior Design / Renovation← All clients- · CaseTrust accredited renovation firm
- · Limited to first 20 kitchen cabinet sets at promo pricing
- · Resale HDB Whole House package from $25,988 NETT
- · Resale HDB Kitchen + 2 Toilets package from $19,255 NETT
- · BTO Standard package from $11,666 NETT
- · BTO Premium package from $7,111 NETT
Before you speak to them
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
42
leads · $4,505 spent
Sept 2026
105-60%
leads · $10,643 spent
Cost per lead
$107
was $101+6%
Monthly avg
67
leads/mo · $5,881/mo
Campaigns this month · 1 active
Fewer leads than last month — act before the client notices
Check the media buying board for the bottleneck, prepare an explanation, and hav
Recent client complaint detected
Check the knowledge tab for the complaint details and address it in the next cli
Recent commitments to follow up on
Review what was committed and ensure it's being delivered.
New campaign mentioned — no creatives ready
Generate new creatives for the upcoming campaign. Check the knowledge tab for de
People & directives
What we agreed
All →- commitmentTodzSmartpad is working on new dedicated commercial packages to launch by January.9d
- decisionIncrease residential ad budget from $6K to $8K and keep commercial at $1K, totalling $9K for the month.9d
- decisionWhatsApp automation issue resolved — an online number now sends messages, captures replies and forwards confirmed resale leads into the group.9d
- preferenceExploring a spin-and-win incentive with a seven-day validation window before gift disbursement, following competitor structures.9d
Data completeness
88%Gaps — the team may assume we have this
- No creative history — can't tell what ran before or what to avoid repeating
Client health
HappyLast six months
Down 12% across the window, 5139.2 → 4499.8.
2 of 5 moves went the same way, so the direction is the series and not one period.
Down 44% across the window, 75 → 42.
3 of 5 moves went the same way, so the direction is the series and not one period.
Up 55% across the window, 69 → 107.
3 of 5 moves went the same way, so the direction is the series and not one period.
By campaign purpose
- Client acquisition$36,725.93 · 433 results · $84.82 each
- Unclassified$3,516.77 · 18 results · $195.38 each
Creative pipeline
Organic · 2026-10
- Followers
- —+9
- Impressions
- 1,660-59%
- Reach
- —
- Engagements
- 638
- Eng. rate
- —
- Posts
- —
- Followers
- —
- Impressions
- 51,305-72%
- Reach
- 21,171
- Engagements
- 118
- Eng. rate
- 0.56%
- Posts
- —
Team
1 assigned- JJunkai· Account manager
Account
- Business
- Interior Design / Renovation
- Website
- todzterior.com
- Services
- —
- Primary AM
- Junkai
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-10-09Ingested "Todzterior Monthly Review Call – 2026/10/09 12:58 GMT+08:00 – Notes by Gemini": 28 new facts, 3 escalations.
- 2026-09-16Ingested "Tod'zterior Monthly Review – 2026/09/14 14:59 GMT+08:00 – Notes by Gemini": 19 new facts, 2 escalations.
- 2026-08-25Delivered: Strategy run finished: 3 insights, 6 angles, 22 copy variants kept of 22.
- 2026-08-25Delivered: Strategy run finished: 3 insights, 6 angles, 21 copy variants kept of 21.
- 2026-08-25Delivered: Strategy run finished: 3 insights, 6 angles, 21 copy variants kept of 21.
- 2026-08-20Ingested "Tod'zterior Review Call – 2026/08/07 12:59 GMT+08:00 – Notes by Gemini": 8 new facts, 0 escalations.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.