A
?

Todzterior

Interior Design / Renovation← All clients

Brand kit

colours the generator renders with — without these nothing can be generated
Primary#1f9d78Text#ffffff

What we know

14 statements from meetings, WhatsApp, documents and delivery

Full history →
  • decisionad-budget-structure2026-10-099d ago

    Increase residential ad budget from $6K to $8K and keep commercial at $1K, totalling $9K for the month.

    Proposed by TodzSmartpad to support four incoming new trainees needing 100+ leads; Jun Kai Goh agreed to process and confirm the change. Jun Kai Goh noted that reaching 100 residential leads would really require around $10K, as costs do not scale linearly — Facebook targets progressively less-likely-to-convert users as budgets rise.

    Meeting· TodzSmartpad / Jun Kai Gohsource ↗

  • commitmentcommercial-ads2026-10-099d ago

    TodzSmartpad is working on new dedicated commercial packages to launch by January.

    Driven by fierce residential price competition (e.g. CDG pricing below what competitors can match at cost) and the much cheaper commercial CPM.

    Meeting· TodzSmartpadsource ↗

  • preferenceevents2026-10-099d ago

    Exploring a spin-and-win incentive with a seven-day validation window before gift disbursement, following competitor structures.

    TodzSmartpad suggested it; Jun Kai Goh acknowledged it as a potential future strategy but flagged difficulty coordinating rewards across 10 ID firms from 10 different groups and differing refundable/non-refundable deposit mechanisms. TodzSmartpad's firm strictly follows a seven-day CaseTrust policy. Mega Reno prizes included a $2,500 grand cash prize, aircon servicing, and $600 Wells vouchers.

    Meeting· TodzSmartpadsource ↗

  • riskexternal-seo-vendor-pitch2026-09-1434d ago

    Client received a $10k / 6-month pitch covering ads, website, blogs, SEO and generative engine optimisation, claiming a 90% grant subsidy — both sides suspect it may not be legitimate.

    Pitch from a Singapore-registered company operated by an individual from India. Jun Kai Goh noted quality SEO typically costs $3,000–$4,000+ per month and was sceptical about tracking conversions from GEO. TodzSmartpad to verify the agency's legitimacy.

    Meeting· TodzSmartpadsource ↗

  • contextinvoice-delivery2026-10-153d ago

    Paiseh Bryan 😅 still figuring it out with our new bookkeeper, let me stop the reminders

    Client is onboarding a new bookkeeper, which is behind the invoice/payment reminder confusion; they said they would stop the reminders on their side.

    WhatsAppTodz X Atlas· Todzterior (client)

  • contextlead-cost-performance2026-10-099d ago

    84 leads last month — 60 residential, 24 commercial. BTO cost per lead improved from $92 in August to $83 in September.

    Residential BTO/resale CPM is very high at $150–$200 (~50 cents per eyeball); commercial CPM is roughly ten times cheaper at $20 per 1,000 views. TodzSmartpad signs about 2 out of 10 commercial leads.

    Meeting· Jun Kai Gohsource ↗

  • contextmarketing-grant-psg2026-09-1434d ago

    Client has $7,000 remaining in their grant until November, with a fresh allocation expected in December.

    Meeting· TodzSmartpadsource ↗

  • contextportal-performance2026-10-099d ago

    Alternative lead sources underperforming: Canvas generated 10 leads on an appointment model costing around 1.5K (almost double), Home Match matched ~40 leads, and a Home Match office event yielded only four leads in cramped conditions.

    Meeting· TodzSmartpadinferred, not statedsource ↗

  • decisionwhatsapp-lead-delivery-issue2026-10-099d ago

    WhatsApp automation issue resolved — an online number now sends messages, captures replies and forwards confirmed resale leads into the group.

    Leads are filtered by verifying identity and interest in packages before routing. TodzSmartpad observed two leads coming through from this process. Jun Kai Goh confirmed the lead automation messages are already completed.

    Meeting· Jun Kai Gohsource ↗

5 worth re-confirming before acting on

Nothing has contradicted these, so they are still on the record — but they are old enough that the client may have moved on. Treat them as questions, not instructions.

  • decisioncreative-refresh-october2026-08-0772d ago

    Creative refresh to be done in October using professional talent at roughly 100 per hour.

    Jun Kai Goh proposed professional talent as a cost-effective alternative to internal designers on camera; agreed October timing so new assets run long enough to justify the investment.

    Meeting· Jun Kai Gohsource ↗

  • decisionpromotion-schedule2026-08-0772d ago

    The 777 promotion will run in September; the 666 promotion runs from October through the rest of the year.

    Jun Kai Goh advised keeping a consistent promotion month-to-month for better performance tracking. Note: the Decisions summary refers to September's promo as '$7' while the discussion detail calls it '777' — likely the same promotion.

    Meetingsource ↗

  • decisionseptember-lead-target2026-08-0772d ago

    Targeting 80 leads for September due to increased team capacity.

    Bryan Lee said more leads are needed now that the team has capacity; budgets increase to support this scale. July produced roughly 50 leads.

    Meeting· Bryan Leesource ↗

  • commitmentopening-statement-update2026-08-0772d ago

    Jun Kai Goh to update the opening statement for the August promotion by end of day and notify the client.

    Meeting· Jun Kai Gohsource ↗

  • commitmentseptember-ad-creatives2026-08-0772d ago

    Jun Kai Goh to prepare September promotion ad creatives ahead of campaign launch.

    Meeting· Jun Kai Gohsource ↗

Meetings

3 sets of notes in Drive

Log meeting notes

Paste the notes; extraction pulls the facts and flags what contradicts the record. Add the doc link so the full detail stays one click away.

Facts

only approved facts may anchor a claim
CaseTrust accredited renovation firmargue from thisverifiedapproved
11 commercial leads generated last month on a spend of over $600contextquantifieddraft

“Conversely, resale cost per lead remained high at 65 dollars in July, 93 dollars in August, and increased further for current promotions, while commercial leads performed well, costing below 100 dollars per lead with 11 leads generated last month on a spend of over 600 dollars.” — Jun Kai Goh

142 registered leads who failed to attend the Mega Reno Sale were passed back to participating firms for follow-upcontextquantifieddraft

“TodzSmartpad added that 142 registered leads who failed to attend were passed back for follow-up.” — TodzSmartpad

40% of leads convert into booked appointmentscontextquantifieddraft

“TodzSmartpad expressed frustration about manually vetting around 70 leads per month to verify genuine requests for floor plans and pricing, noting that they achieve a 40 percent appointment booking rate resulting in roughly 30 appointments in August despite handling the process manually.” — TodzSmartpad

A small office event hosted by Home Match yielded four leadscontextquantifieddraft

“Meanwhile, TodzSmartpad shares feedback from a small office event hosted by Home Match, noting that tight spacing and table proximity made the environment less than ideal and yielded only four leads.” — TodzSmartpad

At a March event, a sales representative secured four signings from 11 leadscontextquantifieddraft

“TodzSmartpad recalled a previous event with Jun Kai Goh in March where a sales representative secured four signings from 11 leads.” — TodzSmartpad

BTO cost per lead in August 2026 was recorded as $93 in the full notes and $90+ in the summary notescheckcontextquantifieddraft

“Jun Kai Goh reviewed lead metrics from previous months, noting that Build-To-Order cost per lead decreased from over 70 dollars in July and 93 dollars in August down to over 60 dollars under the current September promotion, with a lead volume of 31 in August.” — Jun Kai Goh

BTO cost per lead was over $60 in September 2026, under the current September promotioncontextquantifieddraft

“Jun Kai Goh reviewed lead metrics from previous months, noting that Build-To-Order cost per lead decreased from over 70 dollars in July and 93 dollars in August down to over 60 dollars under the current September promotion, with a lead volume of 31 in August.” — Jun Kai Goh

BTO cost per lead was over $70 in July 2026contextquantifieddraft

“BTO lead costs fluctuated: $70+ (July), $90+ (August), and $60+ (September).”

BTO lead volume was 31 in August 2026contextquantifieddraft

“Jun Kai Goh reviewed lead metrics from previous months, noting that Build-To-Order cost per lead decreased from over 70 dollars in July and 93 dollars in August down to over 60 dollars under the current September promotion, with a lead volume of 31 in August.” — Jun Kai Goh

Canvas generated 10 leadscontextquantifieddraft

“Canvas generated 10 leads while the Home Match portal matched approximately 40 leads.”

Closed two contracts at the Mega Reno Sale, reported at 100,000 to 150,000 in project valuecontextquantifieddraft

“Two contracts totaling 150000 in project value were secured during the event.”

Commercial cost per lead stayed below $100contextquantifieddraft

“Conversely, resale cost per lead remained high at 65 dollars in July, 93 dollars in August, and increased further for current promotions, while commercial leads performed well, costing below 100 dollars per lead with 11 leads generated last month on a spend of over 600 dollars.” — Jun Kai Goh

Commercial lead volume was 24 in the month before the 9 October 2026 review callcontextquantifieddraft

“Reviewing last month's data, Jun Kai Goh reports a total of 84 leads, consisting of 60 residential leads and 24 commercial leads.” — Jun Kai Goh

Generated 84 total leads in the month before the 9 October 2026 review callcontextquantifieddraft

“Reviewing last month's data, Jun Kai Goh reports a total of 84 leads, consisting of 60 residential leads and 24 commercial leads.” — Jun Kai Goh

Handles approximately 70 leads per monthcontextquantifieddraft

“Manual lead processing handles 70 leads monthly with a 40% conversion rate.”

Has $7,000 of grant funding remaining until November, with a fresh allocation expected in Decembercontextquantifieddraft

“TodzSmartpad noted they currently have 7,000 dollars remaining in their grant until November with a fresh allocation expected in December, but both TodzSmartpad and Jun Kai Goh expressed suspicion regarding the legitimacy of the offer.” — TodzSmartpad

Home Match portal matched approximately 40 leadscontextquantifieddraft

“Canvas generated 10 leads while the Home Match portal matched approximately 40 leads.”

Monthly marketing budget increased to $7,000 total, allocated at $3,000 per packagecontextquantifieddraft

“TodzSmartpad confirmed they increased their marketing budget to 3,000 dollars per package, totaling 7,000 dollars.” — TodzSmartpad

Onboarding four new traineescontextquantifieddraft

“TodzSmartpad states they need at least 100 plus leads to support four upcoming new trainees.” — TodzSmartpad

Received 70 appointments (35 per day) at the Mega Reno Sale eventcontextquantifieddraft

“TodzSmartpad shared results from attending the Mega Reno Sale last week at Mona beside He, reporting that eight interior design firms achieved a total of 1.5 million in sales across 49 total projects, with TodzSmartpad's firm receiving 70 appointments (35 each day) across eight active tables.” — TodzSmartpad

Requires at least 100+ leads per month to support current team sizecontextquantifieddraft

“TodzSmartpad states they need at least 100 plus leads to support four upcoming new trainees.” — TodzSmartpad

Resale cost per lead has risen to a current range of $110–$120contextquantifieddraft

“Resale lead costs increased from $65 (July) and $93 (August) to a current $110-$120 range.”

Resale cost per lead was $65 in July 2026 and $93 in August 2026contextquantifieddraft

“Conversely, resale cost per lead remained high at 65 dollars in July, 93 dollars in August, and increased further for current promotions, while commercial leads performed well, costing below 100 dollars per lead with 11 leads generated last month on a spend of over 600 dollars.” — Jun Kai Goh

Residential lead volume was 60 in the month before the 9 October 2026 review callcontextquantifieddraft

“Reviewing last month's data, Jun Kai Goh reports a total of 84 leads, consisting of 60 residential leads and 24 commercial leads.” — Jun Kai Goh

Roughly 30 appointments booked in August 2026contextquantifieddraft

“TodzSmartpad expressed frustration about manually vetting around 70 leads per month to verify genuine requests for floor plans and pricing, noting that they achieve a 40 percent appointment booking rate resulting in roughly 30 appointments in August despite handling the process manually.” — TodzSmartpad

September 2026 event had about 130 participating unitscontextquantifieddraft

“September event yielded 130 units and 50 total meetups.”

September 2026 event produced 50 meetups across all participating interior designerscontextquantifieddraft

“Jun Kai Goh reported that the September event had about 130 participating units and achieved 50 meetups for all interior designers, describing the outcome as positive given current market competitiveness.” — Jun Kai Goh

Signs 2 out of 10 commercial leadscontextquantifieddraft

“TodzSmartpad notes that commercial leads are performing reasonably well for them, resulting in signing 2 out of 10 leads.” — TodzSmartpad

Two leads came through from the new WhatsApp automation processcontextquantifieddraft

“TodzSmartpad observed two leads coming through from this process.” — TodzSmartpad

$6,666 instant rebate applied to invoiceargue from thisquantifiedapproved
All carpentry works at $7 per foot run during September promoargue from thisquantifiedapproved
BTO Premium package from $7,111 NETTargue from thisquantifiedapproved
BTO Standard package from $11,666 NETTargue from thisquantifiedapproved
Full height wardrobe retail $290/ft, promo $7/ft — 10 sets onlyargue from thisquantifiedapproved
Island kitchen cabinet retail $290/ft, promo $7/ft — 5 sets onlyargue from thisquantifiedapproved
Kitchen cabinet retail $170/ft, promo $7/ft — 96% discountargue from thisquantifiedapproved
Limited to first 20 kitchen cabinet sets at promo pricingargue from thisquantifiedapproved
Resale HDB Kitchen + 2 Toilets package from $19,255 NETTargue from thisquantifiedapproved
Resale HDB Whole House package from $25,988 NETTargue from thisquantifiedapproved
TV feature wall retail $230/ft, promo $7/ft — 6 sets onlyargue from thisquantifiedapproved
BTO cost per lead was $83 in September 2026contextquantifieddraft

“BTO lead performance remained steady with a slight improvement from $92 to $83.”

Canvas operates on an appointment model where customers are directed to meet Todzterior at their showroom, at a cost of around $1,500contextquantifieddraft

“TodzSmartpad explains that lead sources like Canvas operate on an appointment model where customers are directed to meet Todzterior at their showroom, costing almost double at around 1.5K.” — TodzSmartpad

Commercial ad CPM is $20 per 1,000 viewscontextquantifieddraft

“Jun Kai Goh explains that commercial CPM is ten times cheaper than residential ads, costing only $20 per 1,000 views due to lower supply and demand compared to residential advertising.” — Jun Kai Goh

Commercial advertising budget maintained at $1,000 per monthcontextquantifieddraft

“[Jun Kai Goh] Adjust Budget: Increase the residential advertising budget to 8,000 and maintain the commercial budget at 1,000, then confirm these changes.”

Residential (BTO and resale) ad CPM ranges from $150 to $200contextquantifieddraft

“However, Jun Kai Goh highlights that Cost Per Mille (CPM) for residential BTO and resale ads is very high, ranging from $150 to $200, which equates to paying approximately 50 cents per eyeball.” — Jun Kai Goh

Residential advertising budget being increased from $6,000 to $8,000 per monthcontextquantifieddraft

“To accommodate this, TodzSmartpad proposes increasing the residential marketing budget from $6K to $8K while keeping the $1K commercial budget, totaling $9K for the month, which Jun Kai Goh agrees to process.” — TodzSmartpad

Total monthly marketing budget of $9,000 after the increasecontextquantifieddraft

“To accommodate this, TodzSmartpad proposes increasing the residential marketing budget from $6K to $8K while keeping the $1K commercial budget, totaling $9K for the month, which Jun Kai Goh agrees to process.” — TodzSmartpad

Participated in the Mega Reno Sale event hosted with the Northwest group, alongside eight interior design firmscontextspecificdraft

“TodzSmartpad shared an alternative experience from the Mega Reno Sale hosted with the Northwest group, where a spin-and-win incentive was offered.” — TodzSmartpad

Participates in in-person consumer events, with appearances confirmed for October and December; the October event is at King Living near Alexandra Roadcheckcontextspecificdraft

“The participants confirmed their upcoming event participation in October and December, with Jun Kai Goh noting the October event will be held at King Living near Alexandria Road.” — Jun Kai Goh

Generates leads through renovation listing portals in addition to paid adscheckcontextspecificdraft

“Bryan Lee indicated that portal performance is currently slow, specifically noting Canvas.” — Bryan Lee

Serves the BTO (new build) renovation segment, marketed with its own dedicated adscontextspecificdraft

“While the BTO and resale ads are performing well, the commercial ads were underperforming with low lead generation.” — Jun Kai Goh

Serves the commercial renovation segment, marketed with its own dedicated adscontextspecificdraft

“While the BTO and resale ads are performing well, the commercial ads were underperforming with low lead generation.” — Jun Kai Goh

Serves the resale-flat renovation segment, marketed with its own dedicated adscontextspecificdraft

“While the BTO and resale ads are performing well, the commercial ads were underperforming with low lead generation.” — Jun Kai Goh

100% GST waived on all promo packagesargue from thisspecificapproved
7th Anniversary Promo on 12-13 September 2026argue from thisspecificapproved
Developing dedicated commercial renovation packages for launch by Januarycontextspecificdraft

“TodzSmartpad states they are actively working on new commercial packages to launch by January, while Jun Kai Goh confirms that lead automation messages have already been completed.” — TodzSmartpad

Door gifts provided when bringing floor plan for consultationargue from thisspecificapproved
Estimated Renovation Budget Below $10,000 $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 Above $60,000 .checkcontextspecificdraft
FREE cabinet upgrade worth $3,500: BLUM hinges, soft closing, low formaldehyde plywoodargue from thisspecificapproved
Runs a named '666' promotion, used as the standard/default promotioncontextspecificdraft

“The '666' promotion is set to be used for the remainder of the year, with the exception of September, which will utilize the '$7' promotion.”

Runs a named '777' promotion, scheduled for Septembercheckcontextspecificdraft

“It was decided that the 777 promotion will be utilized for September, followed by a return to the 666 promotion from October through the remainder of the year.”

Spin & Win cash rebates from $333 to $1,177argue from thisspecificapproved
Automated lead filtering checks user identity and interest in packages before a lead is forwardedcontextspecificdraft

“Jun Kai Goh explained that higher-quality leads are filtered by checking user identity and interest in packages before forwarding them as leads.” — Jun Kai Goh

Does not currently offer on-the-spot signing benefits at events, because differing deposit mechanisms across ID firms make valid sign-ups hard to trackcontextspecificdraft

“Jun Kai Goh addressed why they currently do not offer on-the-spot signing benefits, explaining that different interior design firms use varying deposit mechanisms—such as refundable versus non-refundable deposits—making it difficult to track valid sign-ups and prevent homeowners from claiming gifts before backing out of a 500-dollar refundable deposit.” — Jun Kai Goh

Event scheduled for December at King Living near Red Hill, referred to as Picolacontextspecificdraft

“Jun Kai Goh noted that they will host an event in December at King Living near Red Hill, referred to as Picola, while TodzSmartpad clarified that a previous mega renovation sales event mentioned by Jun Kai Goh actually took place last year under Reopia.” — Jun Kai Goh

Key Collection Collected Within 3 months Within 6 months More than 6 months .checkcontextspecificdraft
Leads are vetted manually to verify genuine requests for floor plans and pricingcontextspecificdraft

“TodzSmartpad expressed frustration about manually vetting around 70 leads per month to verify genuine requests for floor plans and pricing, noting that they achieve a 40 percent appointment booking rate resulting in roughly 30 appointments in August despite handling the process manually.” — TodzSmartpad

Registered attendees who do not show up at events are reactivated through broadcast messages announcing new datescontextspecificdraft

“Regarding registered customers who fail to attend, Jun Kai Goh explained that approximately 60% of leads do not show up, totaling hundreds of missed leads, which they manage by broadcasting new dates to reactivate them for future events.” — Jun Kai Goh

Strictly follows a seven-day CaseTrust policycontextspecificdraft

“TodzSmartpad noted their firm strictly follows a seven-day CaseTrust policy.” — TodzSmartpad

WhatsApp automation currently routes raw leads directly to the client without automated nurturing, due to software provider limitationscontextspecificdraft

“Jun Kai Goh explained that due to software company limitations, WhatsApp automation can only route raw leads directly to clients without automated nurturing, reducing Jun Kai Goh's visibility over lead progression.” — Jun Kai Goh

WhatsApp automation operates through a purchased online number that sends messages, captures replies and forwards confirmed resale leads into the groupcontextspecificdraft

“Jun Kai Goh stated that the WhatsApp automation issue has been resolved by purchasing an online number that sends messages out, captures replies, and forwards confirmed resale leads into the group.” — Jun Kai Goh

Previously took part in a mega renovation sales event last year, held under Reopiacontextspecificdraft

“Jun Kai Goh noted that they will host an event in December at King Living near Red Hill, referred to as Picola, while TodzSmartpad clarified that a previous mega renovation sales event mentioned by Jun Kai Goh actually took place last year under Reopia.” — TodzSmartpad

Team capacity has increased, driving a need for higher lead volumecontextasserteddraft

“Bryan Lee stated that due to increased team capacity, they need to generate more leads, specifically targeting 80 leads for September.” — Bryan Lee

Documents

drafted by the system, edited by people — then the edits are read back into the record

Nothing yet. Drafting is instant and free — agreement, invoice and deck from the client record, with [AM: …] markers where a human must fill in what the system must not invent.