Interior Box
Interior Design / Renovation← All clientsInterior Design / Renovation
- · Runs offline events for interior design firms, including RSVP handling, cold calling by a call centre, WhatsApp and email automations, and landing page setup
- · Mid-tier growth creative production package priced at $4,200 for 14 creatives and 4 hours of single-day filming across locations
- · Agency has produced over 1,000 creatives
- · Specialises in interior design firms, with clients ranging from boutique teams to 60-person organisations
- · Has run offline events for interior design brands including Atlas Homes, Inspire ID, Design for Space, SG Interior and Mabel Interior
- · Pricing is split into a one-time creative production cost and a recurring ad management retainer
AM: Junkai
Before you speak to them
5 open complaintsUnhappy with their current agency — feels stagnant, has lost direction, and recently made a grave mistake.
4 flagged risksClose personal relationship with the incumbent agency's boss may make switching harder.
8 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
11
leads · $884 spent
Sept 2026
16-31%
leads · $1,464 spent
Cost per lead
$80
was $91-12%
Monthly avg
21
leads/mo · $1,229/mo
Campaigns this month · 1 active
ActiveUnclassifiedATLAS_CAMPAIGN$884 · 11 leads
Recent client complaint detected
Check the knowledge tab for the complaint details and address it in the next cli
Recent commitments to follow up on
Review what was committed and ensure it's being delivered.
New campaign mentioned — no creatives ready
Generate new creatives for the upcoming campaign. Check the knowledge tab for de
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- constraintCavan cannot appear on camera in marketing videos due to a conflict of interest — they run a vinyl flooring business sub-contracting for other interior designers who would object to them also running a competing ID firm.24d
- constraintJay Park asked that the promotion and partnership ideas (Secret Lab, Dyson, scented diffusers) be kept confidential to prevent competitors copying them.53d
- commitmentJun Kai to send examples of previous interior design clients for Alvin to review.3d
- commitmentAlvin to update the lead tracking sheet with pick-up rates, appointment setting success and attendance rates.3d
- commitmentJun Kai to send a revised proposal by end of day, adding social media management, recurring content creation and posting schedules.3d
Data completeness
50%WhatsApp135 messages, last text 16 days ago — auto-backfill triggered
Meeting notes4 notes, last 2 days ago
Drive documents4 documents ingested
Meta Ads202 daily rows from "Interior Box Studio", last 0 days ago
Knowledge base62 facts (0 approved, 0 angle material) — no angle material, none approved
Creative historyNo past creatives on record
ClickUp archive19 items
Lead notificationsMeta: 11 leads, WhatsApp: 1 notifications — mismatch of 10
Gaps — the team may assume we have this
- WhatsApp sync gap detected — auto-backfill triggered for "Interior Box X Atlas"
- No angle material — creative strategy can't generate angles
- No creative history — can't tell what ran before or what to avoid repeating
- Lead notification mismatch: Meta says 11, WhatsApp shows 1. Some leads may not be reaching the client.
Client health
Happy+Active communication14 messages in 30 days
+Regular reviewsLast meeting 2 days ago
Last six months
MayOct
Down 43% across the window, 1545.3 → 882.7.
3 of 5 moves went the same way, so the direction is the series and not one period.
MayOct
Down 54% across the window, 24 → 11.
4 of 5 moves went the same way, so the direction is the series and not one period.
MayOct
Up 25% across the window, 64 → 80.
2 of 5 moves went the same way, so the direction is the series and not one period.
By campaign purpose
- Unclassified$7,937.12 · 112 results · $70.87 each
- Recruitment$392.09 · 32 results · $12.25 each(excluded from totals)
Creative pipeline
Organic · 2026-10
Facebookapi
- Followers
- —+1
- Impressions
- 239-77%
- Reach
- —
- Engagements
- 55
- Eng. rate
- —
- Posts
- —
Instagramapi
- Followers
- —
- Impressions
- 874-64%
- Reach
- 406
- Engagements
- 2
- Eng. rate
- 0.49%
- Posts
- —
Team
1 assigned- JJunkai· Account manager
Account
- Business
- Interior Design / Renovation
- Website
- —
- Services
- —
- Primary AM
- Junkai
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-10-15Ingested "Jialux Interior Proposal Call – 2026/10/15 14:53 GMT+08:00 – Notes by Gemini": 18 new facts, 3 escalations.
- 2026-10-14Ingested "Jialux Interior Proposal Call – 2026/10/14 13:58 GMT+08:00 – Notes by Gemini": 0 new facts, 0 escalations.
- 2026-09-24Ingested "MySpace Interior Call – 2026/09/24 16:32 GMT+08:00 – Notes by Gemini": 31 new facts, 3 escalations.
- 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 6 copy variants kept of 6.
- 2026-08-26Ingested "Ora Interior Sync Up Call – 2026/08/26 17:25 GMT+08:00 – Notes by Gemini": 13 new facts, 0 escalations.
- 2026-08-25Delivered: Strategy run finished: 0 insights, 0 angles, 0 copy variants kept of 0.
- 2026-08-20Ingested "Pulp Studio Discovery Call – 2026/08/06 16:00 GMT+08:00 – Notes by Gemini": 16 new facts, 2 escalations.
- 2026-08-20Ingested "CATCH UP W BIG BROWN BABY – 2026/08/10 14:58 GMT+08:00 – Notes by Gemini": 1 new facts, 0 escalations.
- 2026-08-20Ingested "Pulp Studio Proposal Call – 2026/08/17 13:56 GMT+08:00 – Notes by Gemini": 7 new facts, 0 escalations.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.