Interior Box

“Jun Kai Goh shared that their agency has managed over $3 million in ad spend and worked with more than 100 businesses across Singapore over the past three years.” — Jun Kai Goh

“Jun Kai Goh shared that their agency has managed over $3 million in ad spend and worked with more than 100 businesses across Singapore over the past three years.” — Jun Kai Goh

“over three years they have managed over $3,000,000 in ad spend, worked with over 100 businesses, produced over 1,000 creatives, and specialized heavily in interior design firms” — Jun Kai Goh

“Jun Kai Goh shared that their agency has managed over $3 million in ad spend and worked with more than 100 businesses across Singapore over the past three years.” — Jun Kai Goh

“Jun Kai Goh highlighted case studies of similar early-stage interior design firms that have worked with them for two to three years, noting one client who doubled their team size from three to six and another generating 40 to 50 consistent monthly leads without using portals.” — Jun Kai Goh

“Finally, Jun Kai Goh confirmed that three out of four testimonial clients rely exclusively on their agency without portals, generating approximately $2 to $3 million in annual revenue.” — Jun Kai Goh

“Additionally, Jun Kai Goh mentioned their experience managing industry events with 200 to 300 attendees.” — Jun Kai Goh

“Jun Kai Goh stated that similar clients receive 20 to 30 plus qualified leads per month, achieving an average appointment-setting rate of around 30 percent (yielding roughly 8 to 9 appointments from 30 leads).” — Jun Kai Goh

“Jun Kai Goh shared a case study where switching the demographic profile of the testimonial speaker successfully shifted 70 to 80 percent of generated leads toward a target community, demonstrating the power of demographic resonance.” — Jun Kai Goh

“Jun Kai Goh highlighted case studies of similar early-stage interior design firms that have worked with them for two to three years, noting one client who doubled their team size from three to six and another generating 40 to 50 consistent monthly leads without using portals.” — Jun Kai Goh

“Jun Kai Goh highlighted case studies of similar early-stage interior design firms that have worked with them for two to three years, noting one client who doubled their team size from three to six and another generating 40 to 50 consistent monthly leads without using portals.” — Jun Kai Goh

“Jun Kai Goh stated that similar clients receive 20 to 30 plus qualified leads per month, achieving an average appointment-setting rate of around 30 percent (yielding roughly 8 to 9 appointments from 30 leads).” — Jun Kai Goh

“While Cavan Wong debated with their partner about whether customers require a physical showroom to touch materials, Jun Kai Goh asserted that showrooms are overrated, citing two successful client firms generating $3 to $4 million in revenue with small teams and no showroom.” — Jun Kai Goh

“Jun Kai outlined a creative production package of 4.2K dollars for 14 creatives and 4 hours filming.” — Jun Kai Goh

“Jun Kai Goh advised that an ad spend of $500 to $1,000 is too small for a meaningful data sample and recommended a minimum spend of $1,500, while criticizing Cavan Wong's practice of running a single, basic ad featuring only pricing packages.” — Jun Kai Goh

“Jun Kai Goh stated that the timeline from onboarding to launching the first ad takes approximately three weeks, putting the estimated launch in early November.” — Jun Kai Goh

“Jay Park also shared past experiences paying a consultant named Zenon $3,000 to $5,000 monthly for marketing consultations through Heaven Locks, which ultimately yielded mixed results.” — Jay Park

“Cavan Wong brought up Bento Interior, an interior design firm whose content Jun Kai Goh's team helps produce.”

“Jun Kai Goh noted that Design for Space is a former client whose ads they manage and confirmed that standard policies prevent taking portfolios.” — Jun Kai Goh

“Jun Kai Goh outlined their experience running offline events for interior design firms under brands like Atlas Homes, Inspire ID, Design for Space, SG Interior, and Mabel Interior.” — Jun Kai Goh

“Jun Kai Goh emphasized competing through unique positioning and BTO targeting rather than design portfolios.” — Jun Kai Goh

“[Jun Kai Goh] Source Video Talent: Locate talent to represent the firm on camera for video advertisements.”

“Jun Kai Goh explained that portals force interior designers into direct comparison where a lack of portfolio becomes a disadvantage, whereas their agency runs customized ads on the client's own page using unique positioning to capture high-intent leads seeking specific offers.” — Jun Kai Goh

“Jun Kai Goh clarified that their initial proposal focused on advertising, but agreed to revise the proposal to incorporate comprehensive social media management and regular content posting for Jialux Interior.” — Jun Kai Goh

“Jay Park outlines collaborations with Secret Lab, where logos can be featured on chairs, and Dyson products used for giveaways.” — Jay Park

“Jun Kai Goh outlined a package costing $3,000 for 3 hours of filming, which yields five video ads and two carousels, supported by professional equipment including a teleprompter and a lighting setup.” — Jun Kai Goh

“Jay Park notes they have their own filming crew but is open to reviewing examples, while Jun Kai Goh agrees to draft a list of requirements and send it over soon to establish timelines and begin preparation.” — Jay Park

“Additionally, Jay Park noted that implementing the End Quote software will require a timeline of three to four weeks based on discussions with their provider.” — Jay Park

“Jun Kai Goh presented video examples from Hoff Collective and Clatt collection / Carti smart glass to demonstrate lifestyle-focused home tours, scripted content, and production quality.” — Jun Kai Goh

“Reviewing the project timeline, Jay Park stated that showroom cleaning and setup will be completed by the end of the current month, with official furniture delivery and move-in readiness slated for October.” — Jay Park

“Transitioning to the education business account managed by Karen, Jay Park reported issues with a high volume of unpicked-up calls from foreign individuals, asking for solutions.”

“They explained that these events involve end-to-end management, including RSVP handling, cold calling by a call center, WhatsApp and email automations, and landing page setup to consistently draw hundreds of homeowners.” — Jun Kai Goh

“specialized heavily in interior design firms ranging from boutique teams to 60-person organizations” — Jun Kai Goh

“their videographers utilize camera-grade equipment, professional lighting, and experience from aesthetic production companies like Overkill” — Jun Kai Goh

“The agreement operates on a flexible, month-to-month basis without any long-term lock-in period.” — Jun Kai Goh

“Jun Kai Goh outlined their agency's pricing structure, consisting of a $1,500 monthly ad management fee, a suggested $1,500 monthly ad spend billed directly to Meta, and a one-time $3,000 creative fee for five videos, two statics, and two carousels.” — Jun Kai Goh

“Jun Kai Goh outlined a package costing $3,000 for 3 hours of filming, which yields five video ads and two carousels, supported by professional equipment including a teleprompter and a lighting setup.” — Jun Kai Goh

“Jay Park outlines collaborations with Secret Lab, where logos can be featured on chairs, and Dyson products used for giveaways.” — Jay Park

“A one-time $3,000 creative fee covers 5 videos, 2 statics, and 2 carousels without recurring charges.” — Jun Kai Goh

“Instead, Jay Park proposes using hotel and shopping mall-scented air diffusers as complimentary appointment or event giveaways because they are affordable and encourage business continuity through maintenance refills.” — Jay Park

“Jun Kai Goh agrees to maintain confidentiality and suggests adding items directly related to renovations, which Jay Park confirms will be addressed through contractor suppliers to offer superior value compared to typical expo events.” — Jay Park

“Jun Kai Goh explained that running a single ad is ineffective and stressed the importance of a structured testing framework utilizing a mix of videos, statics, and carousels.” — Jun Kai Goh

“Jun Kai Goh detailed their three core strategies for advertising success: audience-first creatives tailored to specific target demographics and needs, a structured testing framework to avoid random experimentation, and continuous learning derived from marketing experiments.” — Jun Kai Goh

“Jun Kai Goh advised Cavan Wong to avoid price-only advertising to protect profit margins and instead build unique value propositions and specific offers tailored to target demographics, such as BTO homeowners, drawing an analogy to high-ticket service differentiation.” — Jun Kai Goh

“Jun Kai Goh recommended conducting monthly review meetings with interior designers to evaluate lead statuses and refine campaign performance.” — Jun Kai Goh

“Jun Kai Goh clarified that the creative fee is a one-time cost because winning ads run for months without needing a refresh, and emphasized that the agency operates on a flexible, month-to-month basis with no lock-in period.” — Jun Kai Goh

“Jun Kai Goh outlined the lead distribution process, noting that incoming leads will be sent to a WhatsApp group for manual assignment to designers, which works best initially.” — Jun Kai Goh

“Jay Park emphasized the importance of verifying phone numbers to capture genuine customers and optimize customer acquisition cost rather than cost per lead, while Jun Kai Goh agreed to use lead forms with phone verification features.”

“Lead forms collecting budgets and key collection dates prevent low-quality inquiries from foreign workers.” — Jun Kai Goh

“Jun Kai Goh proposed automating lead delivery directly to WhatsApp with key details such as name, phone number, housing type, key collection, and budget.” — Jun Kai Goh

“[Jun Kai Goh, Cavan Wong] Conduct Onboarding Call: Schedule and conduct an onboarding session to discuss the positioning strategy for the interior design firm.”

“Jun Kai Goh outlined the operational workflow, which includes daily WhatsApp communication, weekly performance reports, and monthly campaign reviews.” — Jun Kai Goh

“Agency team role positioning The agency will be introduced as the in-house team when collaborating with external PR partners to maintain a unified brand presence.”

“Jun Kai Goh outlined the fee structure, separating costs into a one-time creative production cost and a recurring ad management retainer fee.” — Jun Kai Goh

“Cavan Wong stated they did not yet have a specific timeline for kickstarting the project and requested that Jun Kai Goh send over a slide deck—which includes a testimonial from Bento Interior—so that Cavan Wong could review it and discuss the matter with a business partner.”

“Jun Kai Goh outlined their agency's pricing structure, consisting of a $1,500 monthly ad management fee, a suggested $1,500 monthly ad spend billed directly to Meta, and a one-time $3,000 creative fee for five videos, two statics, and two carousels.” — Jun Kai Goh

“Jun Kai Goh explained the use of an auto-populated lead tracking sheet and requested that Alvin Peh or a manager track pick-up rates, appointment setting rates, and attendance rates.” — Jun Kai Goh

“Jun Kai Goh explained various messaging pillars, including us-versus-them, problem-agitate-solution, and social proof testimonials.” — Jun Kai Goh

“Jun Kai Goh responded that consumers generally lack awareness of these accreditations, noting that one of their clients let CaseTrust lapse because it yielded no business value, and advised focusing on target markets that do not require such credentials.” — Jun Kai Goh

“Jun Kai Goh asserted that showrooms are overrated, citing two successful client firms generating $3 to $4 million in revenue with small teams and no showroom.” — Jun Kai Goh

“The core objective is to build a predictable and profitable client acquisition system.” — Jun Kai Goh

“Jay Park discusses establishing solid groundwork through public relations agencies, noting that other interior design firms typically focus only on immediate, short-term leads rather than long-term authority.” — Jay Park