Interior Box

Positions as mid-to-high tier; wants to convey customized design and lifestyle understanding rather than cheap promotional packages, and ads must not feel overly salesy.

Uses Canvas portal (Super Trust status) but finds lead volume short and pricing high; prefers independent marketing over competing with five other firms on a portal.

Targeting of nearby BTO developments was an intentional choice by their designer to counteract feedback that the showroom is far away and to build local brand awareness.

Recommended mid-tier growth package: $4,200 one-time for 14 creatives and 4 hours of single-day filming across locations.

Ad management retainer of $1,600/month or 20% of ad spend, whichever is higher.

Jun Kai to send a revised proposal by end of day, adding social media management, recurring content creation and posting schedules.

Jun Kai to send examples of previous interior design clients for Alvin to review.

Alvin to update the lead tracking sheet with pick-up rates, appointment setting success and attendance rates.

Proposed automating lead delivery to WhatsApp with name, phone, housing type, key collection and budget, aiming for replies within five minutes.

Onboarding to first ad launch takes about three weeks, putting an estimated launch in early November.

Close personal relationship with the incumbent agency's boss may make switching harder.

Running roughly $8,000–$10,000/month on Meta, yielding 50–60 leads at a cost per lead of $160–$200, which is above their ideal target.

Unhappy with their current agency — feels stagnant, has lost direction, and recently made a grave mistake.

Contract with current agency ends at the end of December; Alvin wants to make a final decision on changing agencies by the end of the year.

Does not want free items or promotional gifts advertised upfront — closing incentives like free blinds or water dispensers stay behind closed doors during consultations.

Lost roughly $29,000 of a $50,000 starting budget on renovation portals — $17,000 on Renopedia and $12,000 on Canvas — and is deeply skeptical of portals, claiming they recycle leads.

Engagement offered on a flexible month-to-month basis with no lock-in period.

Previous marketing produced poor-quality leads — 60–70% were contractors seeking sub-contract work or otherwise unqualified.

Proposed landing pages or lead forms with pre-qualification fields (housing type, key collection date, renovation budget) plus SMS OTP verification to block foreign workers, with leads routed automatically into a WhatsApp group for fast follow-up.

No design portfolio available — former employer Design for Space prohibits ex-staff from taking past work.

Office and showroom lease ends in May and the landlord will only give rental updates in February; the current space is unrenovated and messy after shutting an ID showroom to combine businesses.

Told the client similar ID clients get 20–30+ qualified leads/month at ~30% appointment rate (about 8–9 appointments from 30 leads); Cavan's stated goal is closing 2–3 deals per month.

Agreed to create a WhatsApp group immediately after the call, send the deck and interior design case studies, and follow up Monday or Tuesday next week once Cavan has consulted their business partner.

Cavan cannot appear on camera in marketing videos due to a conflict of interest — they run a vinyl flooring business sub-contracting for other interior designers who would object to them also running a competing ID firm.

Leads with no WhatsApp are generally treated as invalid, though they may still pick up a normal phone call — suggested trying SMS instead.

Interior Box X Atlas

Payee details for IBS: DBS current 003-9501765, UEN T17LL1163A; payment marked done.

Interior Box X Atlas

I changed the payee details already. Won't be transferring to the previous account anymore.

Interior Box X Atlas

Please transfer to the new account instead for easier accounting — Bank: DBS, Account Name: ATLAS MEDIA CREATIVE PTE. LTD., Account Number: 0721440334, UEN: 202538834K. The payment made to the old account will be refunded/transferred back.

Interior Box X Atlas

Client will fill out a written list covering promotion specifics, scope of work, rough budget and landing page preferences to enable onboarding.

The contract cycle begins only once ads go live; the planning and setup phase is not counted toward the start date.

No minimum commitment period or minimum term — the client can cancel any time if standards are not met.

Separate ad accounts will be set up for each agency on the same main page so agencies cannot see each other's strategies or copy creatives.

Use in-app lead forms with phone number verification rather than a website landing page, prioritising lead quality over volume.

Go High Level CRM will be implemented for lead tracking instead of the default automated Google Sheets via Zapier.

Incoming leads go to a WhatsApp group for manual assignment to designers, with an automated initial message sent first to confirm the lead's interest before a designer contacts them.

Jay Park is strongly frustrated with Meta's automatic ad placements, especially small pop-up windows during reels, which they feel exhaust budget without user intent.

On the education business account managed by Karen, a high volume of leads are unpicked-up calls from foreign individuals.

No strict alacarte limits on video and image creatives — creative needs will be bundled with flexibility, plus proactive heads-ups and adjustments when creatives fatigue.

Collaborate with PR firms such as Brand Seller for long-term brand authority, with the agency introduced as part of Ora Interior's in-house team.

Jay Park asked that the promotion and partnership ideas (Secret Lab, Dyson, scented diffusers) be kept confidential to prevent competitors copying them.

Giveaways must use well-known reliable brands like Dyson, plus hotel/mall-style scented air diffusers as appointment gifts — not obscure or cheap items.

Showroom cleaning and setup complete by end of August, with furniture delivery and move-in readiness in October; End Quote / Porium software needs three to four weeks.

The agency will manage and control the end outcome of video production, sending pre-approved strategy scripts, and recommends waiting until the showroom is complete before filming.

New ad accounts do not need to start small, but Meta banking whitelisting and credit card verification are critical to avoid payment and spending restrictions.

Plan to source three to five KOLs per week via agencies like 10x Media and Kobe, recycling influencers if necessary.

The agency funds the Grab vouchers; currently meeting four designers yields a $40 voucher and five yields $60, with a plan to lower the threshold to three meetings for $40.

Ice Cube is seen as old-school with outdated creatives, agreed by Jay Park and Ora Interior from past experience.

Jay Park believes competitors matching CDG's event pricing are squeezing contractors rather than customers and expects structural collapses in the market.

The service provider for the backend automation linking to WhatsApp has shut down and is no longer operating (we were not notified). Switching all clients to the Official WhatsApp Business API.

Interior Box X Atlas

We can pause on the recruitment ad. Managed to find 1 promising candidate out of the 25 applicants. So we can focus the budget back on lead generation.

Interior Box X Atlas

"How come this lady keep sending so many enquiries" — same person submitting repeated enquiries.

Interior Box X Atlas