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Clearminds Education Center

Education / Coaching← All clients
★★☆☆☆2 months · since 2026-08-20· last heard 57d agoKnowledge →Creative →
Education, service· Education / Coaching
  • · Founder Mrs. Kumar is most recognised for mathematics
  • · Teaches primary school students
  • · Teaches secondary school students
  • · Teaches Junior College level topics
  • · Teaches English
  • · The founder of Clearminds Education Center is Mrs. Kumar
AM: Jil
DriveClearMinds AdCLEARMINDS X ATLAS

Needs attention now

LEAD NOTIFICATIONS DOWN: 11 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.

Before you speak to them

An open complaintEnquiry numbers are up but many parents click the ad and then never respond to outreach — non-serious leads.
A flagged riskCase study ad dropped from 12 conversations at $16.04 CPR to 5 conversations at $42.64 CPR; treating it as a dip to watch before deciding whether to refresh the creative
Nothing heard in 57 daysLast statement on the record is dated 2026-08-21.
1 contradiction unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
5 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.

Goals & performance

Client for 2 months · since 2026-08-20

Oct 2026

11

leads · $404 spent

Sept 2026

23-52%

leads · $693 spent

Cost per lead

$37

was $30+22%

Monthly avg

39

leads/mo · $970/mo

Campaigns this month · 1 active

ActiveLead genClearMinds Campaign Leads - OCT $5 Trial$404 · 11 leads
Spend, 30d
$395

11 leads

Running
1

campaigns, spend in last 7d

Owed
0

none overdue

Monthly review overdue

Schedule a review call. The portal has performance data ready — open the client

People & directives

No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.

What we agreed

All →
  • constraintPlease use original logo — blue and orange with dot on the "I".132d
  • decisionNew creatives to cover both primary and secondary students across English, Mathematics, Science and Junior College subjects.58d
  • decisionMove to lead forms to better profile and qualify enquiries, with SMS OTP verification added to filter out non-serious submissions.58d
  • decisionNo, too soon to shoot58d
  • preferenceCase study content — students interacting with teachers, wearing the centre's uniform — remains the most effective creative format.58d

Critical — needs Dev Lead now

LEAD NOTIFICATIONS DOWN: 11 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.

Data completeness

63%
WhatsApp94 messages, quiet since 57 days ago (group dormant)
Meeting notes2 notes, last 55 days ago
Drive documents2 documents ingested
Meta Ads204 daily rows from "ClearMinds Ad", last 0 days ago
Knowledge base13 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history8 pieces extracted
ClickUp archive57 items
Lead notificationsMeta reports 11 leads this month but zero notifications in WhatsApp — automation may be down

Gaps — the team may assume we have this

  • Last meeting note is 55 days old — are review calls being recorded?
  • No angle material — creative strategy can't generate angles
  • Lead flow broken: 11 Meta leads, 0 notifications

Client health

Needs attention
−No recent messagesNo WhatsApp activity in 30 days

Last six months

Spend$6,725.22
MayOct

Down 21% across the window, 513.7 → 403.5.

2 of 5 moves went the same way, so the direction is the series and not one period.

Purchases1
MayOct

Only 1 of 6 periods have data — too short to read a direction.

Cost per purchaseMay$514
MayOct

Only 1 of 6 periods have data — too short to read a direction.

By campaign purpose

  • Unclassified$644.19 · 1 result · $644.19 each
  • Client acquisition$6,081.12 · 237 results · $25.66 each

Creative pipeline

Facts
0
Material
0
Drafts
13
Insights
1
Angles
1
Decisions
1

Organic · 2026-10

Facebookapi
Followers
—+3
Impressions
411-19%
Reach
—
Engagements
221
Eng. rate
—
Posts
—
Instagramapi
Followers
—
Impressions
4,341-50%
Reach
2,294
Engagements
24
Eng. rate
1.05%
Posts
—

Team

1 assigned
  • JJil· Account manager

Account

Business
Education, service
Website
—
Services
—
Primary AM
Jil
Secondary AM
—

Changelog

what happened, decided and delivered — the second brain
  1. 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 7 copy variants kept of 7.
  2. 2026-08-23Ingested "Atlas x Clearminds – 2026/06/08 09:58 GMT+08:00 – Notes by Gemini": 0 new facts, 0 escalations.
  3. 2026-08-21Ingested "Clearminds Monthly Campaign Review – 2026/08/21 13:47 GMT+08:00 – Notes by Gemini": 13 new facts, 1 escalations.
  4. 2026-08-20Account details updated: businessType.
  5. 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.