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What we know

12 statements from meetings, WhatsApp, documents and delivery

Full history →
  • contextexpanded-diagnostic-vision2026-08-1366d ago

    Longer-term vision is to extend beyond tongue analysis with Q&A on lifestyle, bowel movements and other health markers, for a tele-consultation-style experience without an on-site physician.

    Supported by an expert panel of tech developers and medical practitioners that Jovalene Teo will assemble.

    Meeting· Jovalene Teosource ↗

  • contextherbal-brewery-investor-partnership2026-08-1366d ago

    A potential investor operating a herbal medicine 'brewery' with a lab and HSA/ISO certifications is interested in partnering, providing clinical credibility.

    Their lab tests herbs for active compounds and heavy metals. Jovalene Teo tasked Alexander Singh and the agency team with developing the storytelling and technical interface to present this clinical credibility to consumers. The investor's potent brewing expertise underpins the medicinal capsule line.

    Meeting· Jovalene Teosource ↗

  • decisionlongevity-world-space2026-08-2455d ago

    The proposed longevity-space strategic partnership is tabled pending discussion of equity and partnership structure; Jovalene to propose equity/investment terms.

    Alexander Singh expressed openness and said their primary interest is to be the preferred marketing tech partner; both they and Ken are interested in the client's direction.

    Meeting· Alexander Singh / Jovalene Teosource ↗

  • decisiontcm-ai-accuracy2026-08-2455d ago

    Photo quality, not the algorithm, is the primary bottleneck — enlarge the tongue placeholder on the scanner and add a resolution quality check.

    Back tests on ~400 photos with a pixel matcher showed the system is generally deterministic; mobile photos consistently beat the stationary tablet. Alexander also proposed a QR-code workflow so users scan on their own phone while results display on the tablet.

    Meeting· Alexander Singhsource ↗

  • decisionui-polish-over-gimmick2026-08-2455d ago

    Development strategy shifts to prioritising autonomous photo UX (live on-screen guidance during capture) so no personnel are needed to monitor photo-taking.

    Jovalene reported current report design is hard to read; Alexander committed to fixing readability via fonts/colours and adding visual examples of proper scanning technique.

    Meeting· Alexander Singh and Jovalene Teosource ↗

7 worth re-confirming before acting on

Nothing has contradicted these, so they are still on the record — but they are old enough that the client may have moved on. Treat them as questions, not instructions.

  • decisionb2c-market-entry2026-08-1366d ago

    Prioritise direct B2C market entry, aiming to secure OEM manufacturing for their branded capsules.

    Both Alexander Singh and Jovalene Teo agreed speed matters to avoid being outpaced by larger incumbents; first-mover advantage on lifestyle-focused TCM products seen as crucial.

    Meetingsource ↗

  • decisionherbal-capsule-pivot2026-08-1366d ago

    Pivot to developing a proprietary herbal capsule machine with Nespresso-compatible capsules, integrating TCM with daily lifestyle habits.

    Moves away from a single-machine product toward capturing both hardware and consumables. Two product lines planned: a daily well-being drink built for flavour/accessibility, and a potent medicinal line. Jovalene Teo framed it as a 'sexier' story to tell.

    Meeting· Jovalene Teosource ↗

  • decisionhomepage-experiential-site2026-08-1366d ago

    Transition the website homepage to an experiential micro-site, removing the current e-commerce interface until the product is ready to ship.

    Alexander Singh proposed this because the current storefront is incomplete and would read as a dummy store.

    Meeting· Alexander Singhsource ↗

  • commitmentexperiential-events-pipeline2026-08-2455d ago

    Finalise UI and scanning improvements by Wednesday and deploy to the Great World City event environment, ready for the City Sprouts event this coming Saturday.

    Meeting· Alexander Singhsource ↗

  • commitmentmonthly-retainer2026-08-2455d ago

    Hold a milestone check-in in September to review the development checklist, e-commerce site progress and pivot requirements before further invoicing.

    Meeting· The groupsource ↗

  • commitmentpulse-reader-project2026-08-2455d ago

    Jovalene to share the technical pulse reader report for further analysis.

    Meeting· Jovalene Teosource ↗

  • commitmentspotify-event-launch2026-08-1366d ago

    Alexander Singh to deploy the updated landing page and Spotify event interface by the 3 a.m. deployment window, ahead of the Spotify event the following day.

    They decided not to retrain the backend to avoid technical risk, focusing on UI adjustments and potentially routing to an established backend. Alexander Singh will stay on standby during the event for technical issues; event photos and videos to be captured as marketing collateral.

    Meeting· Alexander Singhsource ↗

Meetings

2 sets of notes in Drive

Log meeting notes

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Facts

only approved facts may anchor a claim
Consistency checks are being performed on approximately 400 photos to validate resultscontextquantifieddraft

“Alexander Singh is performing consistency checks on approximately 400 photos to validate the results.” — Alexander Singh

TCM tongue analysis accuracy stated at approximately 85%checkcontextquantifieddraft

“Alexander Singh noted that general accuracy for TCM tongue analysis is currently capped at approximately 85%.” — Alexander Singh (as recorded in Gemini meeting notes)

Project financial structure of 7K total: 5K allocated to the MVP and a 2K retainer reserved for future feature developmentcontextquantifieddraft

“The financial structure includes a 7K total, with 5K allocated to the Minimum Viable Product (MVP) and a 2K retainer reserved for future feature development.” — Alexander Singh

Payment schedule set to a 5k installment now, with the 2k monthly retainer deferred until a milestone check-in in Septembercontextquantifieddraft

“The payment schedule is set to a 5k installment now, with the 2k monthly retainer deferred until the milestone check-in in September.”

A prospective investor/partner operates a herbal medicine 'brewery' holding Health Sciences Authority and International Organization for Standardization certifications, and runs a lab that tests herbs for active compounds and heavy metalscheckcontextspecificdraft

“Jovalene Teo highlighted the importance of their partner’s Health Sciences Authority and International Organization for Standardization certifications for the brewery, which provides necessary institutional backing.” — Jovalene Teo (as recorded in Gemini meeting notes)

An upcoming activation is planned at a City Sprouts event, scheduled for the coming Saturdaycontextspecificdraft

“The next event is scheduled for this coming Saturday.”

The AI scanner was deployed at events at Great World City and at a L'Oreal event, both one-day eventscontextspecificdraft

“Alexander Singh and Jovalene Teo reviewed the tracking logs, confirming that the GCW and L'Oreal events were one-day events and that the data logging was functioning as expected.”

Upcoming activations include a Spotify event and a retreat for female founders in Septembercontextspecificdraft

“Jovalene Teo outlined upcoming events, including a Spotify event tomorrow and a retreat for female founders in September.” — Jovalene Teo (as recorded in Gemini meeting notes)

A China API exists as a possible integration but requires whitelisting to function correctlycontextspecificdraft

“Alexander Singh discussed the status of the China API, which requires whitelisting to function correctly.” — Alexander Singh

A technical pulse reader report exists and is to be shared for further analysiscontextspecificdraft

“[Jovalene] Send Pulse Report: Share the technical pulse reader report for further analysis.”

A zoom function is being tested in the user acceptance testing (UAT) environment to reduce image noisecontextspecificdraft

“Alexander Singh is testing a zoom function in the user acceptance testing (UAT) environment to reduce image noise.” — Alexander Singh

AI-driven TCM diagnosis system built in three layers, beginning with a cloud-vision image-processing layer that handles photo inputcontextspecificdraft

“Alexander Singh explained that the system operates in three layers, starting with an image-processing layer using cloud vision to handle photo input.” — Alexander Singh (as recorded in Gemini meeting notes)

Exploring a physical footprint at 'Longevity World' at Grand Park Hotel, Coleman Street — home to the facility 'Moral Health' — where customers could receive TCM diagnoses and live tea brews, under a revenue-share rather than fixed-rental modelcontextspecificdraft

“Jovalene Teo is currently exploring business models, such as revenue sharing, to minimize rental commitment while establishing a physical footprint.” — Jovalene Teo (as recorded in Gemini meeting notes)

Photo validation / error handling that prompts users to rescan when image quality or resolution is insufficientcontextspecificdraft

“To improve diagnostic accuracy, Alexander Singh agreed to implement stricter error handling for unclear photos, moving away from the default "balanced" result in favor of prompting users to retake the photo.” — Alexander Singh

Photos taken on mobile devices yield better quality and more accurate results than the stationary tabletcontextspecificdraft

“Alexander Singh noted that photos taken on mobile devices often yield better quality and more accurate results than the stationary tablet.” — Alexander Singh

Planned expansion of the diagnostic beyond tongue analysis to include Q&A on lifestyle, bowel movements and other health markers, delivered as a tele-consultation-style experience without an on-site physiciancontextspecificdraft

“Jovalene Teo outlined a vision for the future where the AI goes beyond tongue analysis by incorporating Q&A components, such as inquiries about lifestyle, bowel movements, and other health markers.” — Jovalene Teo (as recorded in Gemini meeting notes)

Proposed workflow in which a user scans a QR code on the tablet to launch the scanner on their own mobile device, capturing the photo on mobile while results display on the tablet screencontextspecificdraft

“Alexander Singh proposed an alternative workflow where users scan a QR code on the tablet to initiate the scanner on their own mobile devices, which would capture higher-quality photos while still displaying results on the tablet screen.” — Alexander Singh

Proprietary herbal capsule machine in development, using Nespresso-compatible capsulescontextspecificdraft

“Jovalene Teo shared a pivot in strategy, moving away from a single machine toward developing a proprietary herbal capsule machine compatible with Nespresso-style pods.” — Jovalene Teo (as recorded in Gemini meeting notes)

Real-time active guidance during photo capture to help users adjust positioning is being explored as a future feature; described as technically intensive but possiblecontextspecificdraft

“Alexander Singh explored the technical feasibility of providing real-time, active guidance during the scanning process to help users adjust their positioning, acknowledging that while intensive, it is a possible feature for the future.” — Alexander Singh

The AI is demonstrated at live events, where it is used to showcase the technology, collect data, and adapt the interface to different audience archetypescontextspecificdraft

“They intend to use these events to showcase the AI, collect data, and adapt the interface to different archetypes, such as a "founder archetype".” — Jovalene Teo (as recorded in Gemini meeting notes)

The company possesses pulse-reading equipment sourced from China that generates reports via QR codescontextspecificdraft

“Jovalene Teo shared that they possess pulse-reading equipment from China that generates reports via QR codes.” — Jovalene Teo (as recorded in Gemini meeting notes)

The current diagnostic model relies on an Anthropic modelcontextspecificdraft

“Jovalene Teo expressed primary concerns regarding the accuracy of the AI-driven TCM diagnosis, questioning how to sustain their claims and move beyond their current reliance on the Anthropic model if necessary.” — Jovalene Teo (as recorded in Gemini meeting notes)

The diagnostic system is generally deterministiccontextspecificdraft

“While the system is generally deterministic, Alexander Singh identified a need to improve the scanner's performance to reduce result variance.” — Alexander Singh

The scanner interface will enlarge the tongue capture placeholder to encourage users to position their tongues closer to the scannercontextspecificdraft

“The scanner interface will be updated to enlarge the tongue capture area and include a quality check to prompt users to retake photos if the resolution is insufficient.”

Tongue diagnosis is performed by extracting points from the image and comparing them against weighted averages held in the systemcontextspecificdraft

“The model then diagnoses the tongue by extracting points, which are compared against weighted averages in their system.” — Alexander Singh (as recorded in Gemini meeting notes)

Two planned capsule product lines: a daily well-being drink focused on flavour and accessibility, and a potent medicinal line for specific health outcomescontextspecificdraft

“Jovalene Teo described two distinct product lines for the capsules: a daily well-being drink designed for flavor and accessibility, and a potent, medicinal line for those seeking specific health outcomes.” — Jovalene Teo (as recorded in Gemini meeting notes)

A milestone check-in is scheduled for September to review progress of the e-commerce site and other deliverables before finalising further invoicingcontextspecificdraft

“The parties agreed to conduct a milestone check-in in September to review the progress of the e-commerce site and other deliverables before finalizing further invoicing.”

A strategic partnership in the longevity space is tabled, with equity, investment or service-discount structures open for discussioncontextspecificdraft

“Alexander Singh invites Jovalene Teo to share any thoughts regarding a potential partnership, such as arrangements involving equity, investment, or service discounts.” — Alexander Singh

A two-way analysis using both the Singapore and China systems as a single source of truth to map features was considered but not pursued, due to a change in business strategycontextspecificdraft

“They considered a two-way analysis using both the Singapore and China systems as a single source of truth to map features; however, Jovalene Teo indicated a preference against this route due to a change in business strategy.”

AI results have been tested against a clinical machine costing between $10,000 and $30,000, with results described as consistentcontextspecificdraft

“Jovalene Teo shared that their results have been consistent when tested against a $10,000 to $30,000 clinical machine, which provides confidence for upcoming trials.” — Jovalene Teo (as recorded in Gemini meeting notes)

An event feedback page is being built that lets users record physician input and interact with the AIcontextspecificdraft

“[Alexander] Add Event Page: Develop a feedback page for the upcoming event allowing users to record physician input and interact with the Artificial Intelligence.”

An expert panel of technology developers and medical practitioners is to be assembled to support development and validationcontextspecificdraft

“[Jovalene Teo] Form Expert Panel: Assemble a panel of tech and medical practitioners to support development and validation.”

Back testing is conducted using a pixel matcher on existing photos to assess system consistencycontextspecificdraft

“Alexander Singh is conducting back tests using a pixel matcher on existing photos to assess system consistency.” — Alexander Singh

Development of the pulse-reading equipment project is deprioritised and shelvedcontextspecificdraft

“Development of the pulse reading equipment is deprioritized and shelved for the time being.”

Development strategy prioritises autonomous photo-capture UX so that no personnel are needed to monitor the photo-taking processcontextspecificdraft

“They agree to focus on refining the software to make the process autonomous, which will prevent similar quality issues and remove the need for personnel to monitor the photo-taking process.”

Event engagement strategy in which users compare their AI scan result with a live reading from a TCM physician and input the physician-diagnosed constitution into the AI system as data collectioncontextspecificdraft

“Jovalene Teo proposed an engagement strategy for the event, where users compare their AI scan results with live readings from a TCM physician, which would also serve as a method to collect valuable data by having users input their physician-diagnosed constitution into the AI system.” — Jovalene Teo

Every report will display both a primary and a secondary constitution, with the secondary defaulting to the closest next matchcontextspecificdraft

“Alexander Singh committed to ensuring all reports include both primary and secondary constitutions, with the secondary defaulting to the closest next match, to enhance the credibility of the results.” — Alexander Singh

Model retraining depends on data validated by TCM physicians who verify results and correct AI misidentifications, in order to build a proprietary datasetcontextspecificdraft

“They agreed that incorporating feedback from TCM physicians—who could verify results and correct AI misidentifications—is essential for improving accuracy.” — Alexander Singh and Jovalene Teo (as recorded in Gemini meeting notes)

Planned blind research study in which TCM physicians verify tongue images against other diagnostic tests, to scientifically back accuracy claimscontextspecificdraft

“Alexander Singh proposed a blind research study to improve the AI, where TCM physicians would verify tongue images against various diagnostic tests.” — Alexander Singh (as recorded in Gemini meeting notes)

Reports will display confidence scores as numerical values, remove the constitution spread chart, and always display a secondary constitutioncontextspecificdraft

“The report design will be updated to display confidence scores as numerical values, remove constitution spread charts, and always display a secondary constitution.”

The 2K monthly retainer is on hold until initial project milestones are completecontextspecificdraft

“Alexander Singh clarified that the 2K monthly retainer is currently on hold as the initial project milestones are not yet complete.” — Alexander Singh

The confidence metric will be redefined to display statistical accuracy instead of the current proportion valuescontextspecificdraft

“[Alexander Singh] Update confidence metric: Redefine the confidence metric to display statistical accuracy instead of the current proportion values.”

The confidence percentage currently shown in reports represents a ratio of potential constitutions rather than an absolute confidence scorecontextspecificdraft

“Alexander Singh clarified that these percentages represent a ratio of potential constitutions rather than an absolute confidence score, and they agreed that the reporting format needs improvement to better manage user expectations.” — Alexander Singh

The diagnostic system uses a fail-safe in which unclear or low-quality photos default to a 'balanced' constitution result rather than returning an incorrect diagnosiscontextspecificdraft

“Alexander Singh explained that the system uses a fail-safe where unclear or low-quality photos default to "balanced" to avoid incorrect diagnoses.” — Alexander Singh

The initial service agreement intentionally avoids locking in specific, deep features in order to maintain flexibility during the client's pivotcontextspecificdraft

“They explain that the initial service agreement intentionally avoids locking in specific, deep features to maintain flexibility, which prevents the client from paying for potentially unnecessary work while the brand undergoes a pivot.” — Alexander Singh

The website homepage is being changed from an e-commerce storefront to an experiential micro-site until the product is ready to shipcontextspecificdraft

“Alexander Singh proposed changing the website's homepage, noting that the current e-commerce store setup is incomplete as the product is not yet ready for shipment.” — Alexander Singh (as recorded in Gemini meeting notes)

Direct-to-consumer (B2C) market entry is the prioritised business strategy, with OEM manufacturing to be secured for own-branded capsulescontextspecificdraft

“The business strategy is set to focus on direct B2C entry, aiming to secure OEM manufacturing for their branded capsules.”

Strategy is to integrate TCM technology with daily consumer lifestyle habits, capturing both the consumables and the hardware marketcontextasserteddraft

“This strategy aims to capture both the consumables and hardware markets, creating a "sexier" story to tell that integrates their TCM technology with daily lifestyle habits.” — Jovalene Teo (as recorded in Gemini meeting notes)

The agency's primary interest is to serve as the client's preferred marketing tech partnercontextasserteddraft

“Alexander Singh notes that their primary interest is to serve as the preferred marketing tech partner, and confirms that both they and Ken are interested in the direction the client is taking.” — Alexander Singh

The brand positions itself as a first mover in lifestyle-focused TCM products and cites speed as necessary to avoid being outpaced by larger incumbentscontextasserteddraft

“They emphasized the need for speed to avoid being outpaced by larger incumbents, noting that leveraging their "first-mover" advantage with lifestyle-focused TCM products is crucial for success.” — Alexander Singh and Jovalene Teo (as recorded in Gemini meeting notes)

Documents

drafted by the system, edited by people — then the edits are read back into the record

Nothing yet. Drafting is instant and free — agreement, invoice and deck from the client record, with [AM: …] markers where a human must fill in what the system must not invent.