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Shawn Ong

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Brand kit

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What we know

6 statements from meetings, WhatsApp, documents and delivery

Full history →
6 worth re-confirming before acting on

Nothing has contradicted these, so they are still on the record — but they are old enough that the client may have moved on. Treat them as questions, not instructions.

  • contextad-spend-level2026-03-20212d ago

    Our ad spend is 15-20k.

    Earlier in the chat Shawn asked about ad structure for spend around 10-15k/month; on 20 Mar he stated actual spend is 15-20k.

    WhatsAppHELIX X ATLAS· Shawn

  • preferencecompeting-video-agency2026-03-30202d ago

    Competitor offer is 4k for 4 videos with 4 hooks each = 16 videos; "y'all also can do leh... less shag, just refilm hooks"

    Shawn is implicitly asking Atlas to match this hook-variation model, arguing it's less work since only hooks are refilmed.

    WhatsAppHELIX X ATLAS· Shawn

  • preferenceexpansion-other-subjects2026-03-16216d ago

    Possibly interested in launching programmes for other subjects — answered "maybe" when asked.

    WhatsAppHELIX X ATLAS· Shawninferred, not stated

  • commitmentad-structure-recommendation2026-03-16216d ago

    Shawn asked for a rough ad structure for ~10-15k/month spend — how many creatives active at once, refresh cadence, video-to-static mix — and Jun Kai said he would send over all the details.

    Jun Kai later suggested a call would be easier than writing it out; still outstanding as of 22 Mar.

    WhatsAppHELIX X ATLAS· Shawn / Jun Kai

  • riskincumbent-agency-warp2026-03-20212d ago

    If the retainer is % based then it will be similar to Warp, then I kinda lazy to change.

    Shawn is currently with Warp and needs a clear commercial reason to switch; he also wanted the retainer deck before speaking to Warp on 20 Mar.

    WhatsAppHELIX X ATLAS· Shawn

  • riskretainer-pricing-model2026-03-22210d ago

    Call to discuss the retainer has been rescheduled repeatedly (Fri 20 Mar → Tue 24 → Mon 23, times still moving).

    Shawn cancelled the 20 March meeting ("not today today busy"), then moved the Tuesday slot; engagement is soft.

    WhatsAppHELIX X ATLAS· Shawninferred, not stated

Log meeting notes

Paste the notes; extraction pulls the facts and flags what contradicts the record. Add the doc link so the full detail stays one click away.

Facts

only approved facts may anchor a claim

Nothing known yet. Ingest a script or add facts the team already knows.

Documents

drafted by the system, edited by people — then the edits are read back into the record

Nothing yet. Drafting is instant and free — agreement, invoice and deck from the client record, with [AM: …] markers where a human must fill in what the system must not invent.