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Ernest Propnex

Real Estate← All clients
★★★☆☆2 months · since 2026-08-20· last heard 10d agoKnowledge →Creative →
Real Estate
  • · Ernest Liew is a property agent
  • · Has client case studies describing how he helped specific clients
  • · Runs paid advertising; case study–based ads are the current best-performing ad format in the account
  • · Monthly advertising budget is 1,500
  • · Content is produced in batches of eight videos per filming session
  • · Agency handles scripting, editing and scheduling across Facebook, Instagram and TikTok
AM: Rayne
DriveErnest Liew Property (Atlas Media)ERNEST X ATLAS

Before you speak to them

2 flagged risksShoot likely pushed to last few days of Sept or start of Oct, with content only ready in the first two weeks of Oct.
5 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.
Ad spend halved$203 in 18 days, on course for $349 against $1,494 last month.

Goals & performance

Client for 2 months · since 2026-08-20

Oct 2026

2

leads · $203 spent

Sept 2026

18-89%

leads · $1,494 spent

Cost per lead

$101

was $83+22%

Monthly avg

12

leads/mo · $1,254/mo

Campaigns this month · 0 active

PausedLead genAtlas Leads Campaign – Thomson Reserve$203 · 2 leads
Spend, 30d
$856

8 leads

Running
0

campaigns, spend in last 7d

Owed
0

none overdue

Each lead is costing more — act before the client notices

Check the media buying board for the bottleneck, prepare an explanation, and hav

Monthly review overdue

Schedule a review call. The portal has performance data ready — open the client

New campaign mentioned — no creatives ready

Generate new creatives for the upcoming campaign. Check the knowledge tab for de

People & directives

No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.

What we agreed

All →
  • constraintDon't use Zoom recordings for testimonials — landscape format is unsuitable for ads and the content lacks specificity; film professionally in a controlled setting, portrait orientation, scripted.97d
  • decisionCasual is ok, but avoid convoluted patterns — client will go with plain colours.11d
  • decisionWill shift the posting of these content to November13d

Data completeness

63%
WhatsApp107 messages, last 9 days ago
Meeting notes1 note, last 53 days ago — expect ~2 (1/month)
Drive documents1 document ingested
Meta Ads126 daily rows from "Ernest Liew Property (Atlas Media)", last 13 days ago
Knowledge base9 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history17 pieces extracted
ClickUp archive75 items
Lead notifications1 notifications vs 2 Meta leads this month — flow is healthy

Gaps — the team may assume we have this

  • Last meeting note is 53 days old — are review calls being recorded?
  • Only 1 meeting note but client has been active ~2 months — older review calls may not have been ingested
  • Meta data is 13 days old — refresh may have failed
  • No angle material — creative strategy can't generate angles

Client health

Satisfied
+Active communication60 messages in 30 days

Last six months

Spend$6,271.88
JunOct

Down 86% across the window, 1479.6 → 202.6.

One move on Oct is 91% of it — without that step the line is close to flat.

Leads55
JunOct

Down 82% across the window, 11 → 2.

2 of 4 moves went the same way, so the direction is the series and not one period.

Cost per leadOct$101
JunOct

Down 25% across the window, 135 → 101.

2 of 4 moves went the same way, so the direction is the series and not one period.

Creative pipeline

Facts
0
Material
0
Drafts
9
Insights
1
Angles
1
Decisions
0

Organic · 2026-10

Facebookapi
Followers
—+1
Impressions
30-33%
Reach
—
Engagements
90
Eng. rate
—
Posts
—
Instagramapi
Followers
—
Impressions
3,821-78%
Reach
2,310
Engagements
16
Eng. rate
0.69%
Posts
—

Team

1 assigned
  • RRayne· Account manager

Account

Business
Real Estate
Website
—
Services
—
Primary AM
Rayne
Secondary AM
—

Changelog

what happened, decided and delivered — the second brain
  1. 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 6 copy variants kept of 6.
  2. 2026-08-25Ingested "Ernest Proposal Call – 2026/07/13 14:56 GMT+08:00 – Notes by Gemini": 9 new facts, 0 escalations.
  3. 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.