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Ernest Propnex

Real Estate← All clients
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Brand kit

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What we know

15 statements from meetings, WhatsApp, documents and delivery

Full history →
  • decisioncontent-posting-schedule2026-10-0513d ago

    Will shift the posting of these content to November

    Agreed in the WhatsApp thread after confirming the other pieces were good to go.

    WhatsAppERNEST X ATLAS

  • contextself-production-longer-term2026-07-1397d ago

    Ernest asked about eventually filming content himself; Jun Kai said that may be possible once effective formats are found, but editing stays with the team as it is too time-consuming.

    Signals possible future pressure on scope of the retainer.

    Meetinginferred, not statedsource ↗

  • contextshoot-location2026-10-0810d ago

    Shoot address: 63 Pasir Ris Grove, #09-08 Livia, S 518216

    Client shared the shoot address over WhatsApp on the morning of the shoot.

    WhatsAppERNEST X ATLAS· Ernest

  • decisionshoot-wardrobe2026-10-0711d ago

    Casual is ok, but avoid convoluted patterns — client will go with plain colours.

    Wardrobe guidance given for the shoot; client agreed to plain colours.

    WhatsAppERNEST X ATLAS

  • constrainttestimonial-production2026-07-1397d ago

    Don't use Zoom recordings for testimonials — landscape format is unsuitable for ads and the content lacks specificity; film professionally in a controlled setting, portrait orientation, scripted.

    Faces can be blurred for clients who are reluctant to appear.

    Meeting· Jun Kai Gohsource ↗

10 worth re-confirming before acting on

Nothing has contradicted these, so they are still on the record — but they are old enough that the client may have moved on. Treat them as questions, not instructions.

  • decisionad-budget2026-07-1397d ago

    Monthly advertising budget fixed at 1.5K, with less efficient ads shut down and spend redirected to new case-study-based ad sets.

    Meeting· Jun Kai Gohsource ↗

  • decisionbatch-content-production2026-07-1397d ago

    Content production set to a batch model: eight videos filmed in a single three-to-four hour session, with different sets of clothing to vary the look.

    Team handles scripting, editing and scheduling across Facebook, Instagram and TikTok.

    Meeting· Jun Kai Gohsource ↗

  • decisioncontent-pillars2026-07-1397d ago

    Six content pillars agreed: brand story, differentiation, educational content, new launches, case studies, property tours — prioritising unique brand stories and personal perspectives over easily-copied educational content.

    Meeting· Jun Kai Gohsource ↗

  • commitmentshoot-scheduling2026-09-3018d ago

    Next shoot locked in for Thursday 8 Oct, 1–5pm.

    Agreed over WhatsApp after proposing Thursday next week; confirmed as 8 Oct and locked for 1-5pm.

    WhatsAppERNEST X ATLAS

  • risktestimonial-participation2026-07-1397d ago

    Ernest is concerned clients may be unwilling to appear in testimonials.

    Mitigation proposed: anonymity measures such as blurring faces.

    Meeting· Ernest Liewsource ↗

  • preferencevideo-format2026-07-1397d ago

    Videos must be short and get to the point immediately — long intros cause viewers to click away in the first three seconds.

    Critique of the client's existing video content.

    Meeting· Jun Kai Gohsource ↗

  • commitmentcase-studies-and-testimonials2026-07-1397d ago

    Ernest to provide 2–3 case studies plus testimonials with relevant media within 1–2 days, and to contact clients about filming video testimonials.

    Needed to start work on the new campaigns; case study ads are currently the best performing.

    Meeting· Ernest Liewsource ↗

  • commitmentinstagram-bio2026-07-1397d ago

    Ernest to update the Instagram bio to state professional role, target audience and the outcome delivered.

    Jun Kai flagged the missing bio as a conversion barrier for leads clicking through from ads — nothing tells visitors they are a property agent.

    Meeting· Jun Kai Gohsource ↗

  • commitmentlead-attribution-reporting2026-06-09131d ago

    We will change to a clearer ad naming convention in the leads Google Sheet so Ernest can tell which specific ad each lead came from.

    Source ad is already shown in the sheet; naming convention to be made clearer.

    WhatsAppERNEST X ATLAS· Jun Kai

  • commitmentonboarding-call2026-07-1397d ago

    Onboarding call set for Friday at 11:00 a.m. to cover background, goals and content strategy; Jun Kai to send the calendar invite and the proposal deck.

    Meetingsource ↗

Meetings

1 set of notes in Drive

Log meeting notes

Paste the notes; extraction pulls the facts and flags what contradicts the record. Add the doc link so the full detail stays one click away.

Sources read (1)

Ernest Proposal Call – 2026/07/13 14:56 GMT+08:00 – Notes by Gemini · notes ↗

Facts

only approved facts may anchor a claim
Content is produced in batches of eight videos per filming sessioncontextquantifieddraft

“Content production frequency set to batch The content production strategy is set to a batch model, where eight videos are filmed during a single three to four-hour session.” — Notes by Gemini

Monthly advertising budget is 1,500contextquantifieddraft

“Jun Kai confirms that the advertising budget will remain at 1,500.” — Notes by Gemini (re: Jun Kai Goh)

Has client case studies describing how he helped specific clientscontextspecificdraft

“Ernest commits to providing these materials, including details on how they helped clients, to allow for the scaling of lead generation activities.” — Notes by Gemini (re: Ernest Liew)

Runs paid advertising; case study–based ads are the current best-performing ad format in the accountcontextspecificdraft

“Jun Kai emphasizes the need for testimonials, case studies, and associated media to enhance current advertising efforts, noting that existing case study ads are currently the best performing.” — Notes by Gemini (re: Jun Kai Goh)

Agency handles scripting, editing and scheduling across Facebook, Instagram and TikTokcontextspecificdraft

“Jun Kai outlines that the team will manage scripting, editing, and scheduling across platforms including Facebook, Instagram, and TikTok.” — Notes by Gemini (re: Jun Kai Goh)

Client testimonials are to be filmed professionally in a controlled setting with proper lighting, scripted, and shot in portrait orientation for social ads (Zoom recordings rejected)contextspecificdraft

“Jun Kai recommends a professional filming approach, preferably in a controlled setting with proper lighting, to allow for scripting and portrait orientation suitable for social media ads.” — Notes by Gemini (re: Jun Kai Goh)

Content strategy is built on six pillars: brand story, differentiation, educational content, new launches, case studies, and property tourscontextspecificdraft

“Jun Kai proposes six content pillars to broaden the brand's reach: brand story, differentiation, educational content, new launches, case studies, and property tours.” — Notes by Gemini (re: Jun Kai Goh)

Testimonial participants can have their identity obscured, e.g. by blurring facescontextspecificdraft

“While Ernest expresses concern regarding client willingness to participate, Jun Kai suggests that anonymity measures, such as blurring faces, can be used to ensure participation.” — Notes by Gemini (re: Jun Kai Goh)

Ernest Liew is a property agentcontextspecificdraft

“Jun Kai critiques the current profile, noting that it lacks a sufficient bio and introduction to inform visitors that they are a property agent.” — Notes by Gemini (re: Jun Kai Goh)

Documents

drafted by the system, edited by people — then the edits are read back into the record

Nothing yet. Drafting is instant and free — agreement, invoice and deck from the client record, with [AM: …] markers where a human must fill in what the system must not invent.