Ernest Propnex
Real Estate← All clientsMedia buying
2026-09-18 → 2026-10-17 · $855.66 across 1 campaign · target $75.01 per resultToo few accounts in this industry to compare against, so targets are the median of 10 Atlas accounts across all industries — read them loosely.
Atlas Leads Campaign – Thomson Reserve
Client acquisition$64.45
target $46.23
At target, cost per result would be $76.72
2.15%
target 2.49%
At target, cost per result would be $92.52
$2.99
target $1.86
2.80%
target 3.69%
At target, cost per result would be $81.14
$106.96
target $75.01
Cost per 1,000 shown is the binding constraint: bringing it to target is worth $30.24 per result. What Meta charges to put this in front of people.
Moves available
- Bring delivery cost downnow
Delivery is expensive for this audience and format. Test a cheaper format — the SOP prices carousel and static below video.
Cost per 1,000 shown is well off benchmark: $64.45 against $46.23.
Expected: Cost per result $106.96 → $76.72 if this alone reached benchmark. (arithmetic — substituting the target into the funnel identity)
If it goes wrong: Cheaper delivery with a weaker hook trades one problem for another. Watch CTR while CPM falls.
Percentages marked baseline come from this portfolio’s own campaign history — what happened to campaigns in the same state when nobody intervened. They are the bar a move has to clear, not the move’s own success rate. Once enough decisions are logged they are replaced by worked, which counts decisions actually taken.
Nothing here changes the account. The Meta connection reads only — it could not pause an ad if it tried — so every move is for a person to make. Frequency is impressions over summed daily reach, which runs a little high against Ads Manager’s own figure.