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Ernest Propnex

Real Estate← All clients

Full history

30 statements, 28 still standing. Ordered by when they were said, not when we read them.

  1. 2026-10-08 04:01WhatsAppcontext· shoot-location

    Shoot address: 63 Pasir Ris Grove, #09-08 Livia, S 518216

    ERNEST X ATLAS

  2. 2026-10-07 05:14WhatsAppdecision· shoot-wardrobe

    Casual is ok, but avoid convoluted patterns — client will go with plain colours.

    ERNEST X ATLAS

  3. 2026-10-07 05:13WhatsAppdecision· shoot-location

    Filming will be at the client's place.

    ERNEST X ATLAS

  4. 2026-10-07 05:09WhatsAppdecision· video-format

    Scripts look good!

    ERNEST X ATLAS

  5. 2026-10-07 05:05WhatsApppreference· content-pillars

    Thought of changing this to 30 families over 5 years — 6 families a year. You think it will sound more personal?

    ERNEST X ATLAS

  6. 2026-10-05 06:43WhatsAppdecision· content-posting-schedule

    Will shift the posting of these content to November

    ERNEST X ATLAS

  7. 2026-10-01 01:24WhatsAppdecision· shoot-location

    Spoke to our strategist — we can try shooting at your home, there are a few potential angles we can play with

    ERNEST X ATLAS

  8. 2026-09-30 06:16WhatsApppreference· shoot-location

    We're ok to do our office too, probably will take some outdoor shots as well for variation

    ERNEST X ATLAS

  9. 2026-09-30 06:15WhatsAppcontext· shoot-locationsuperseded

    Client has no office; offered their condo dining/living area as a possible shoot location and will send a video for us to assess.

    The 7 Oct WhatsApp message confirms filming at the client's place, settling the tentative condo offer pending video assessment from the 30 Sep message.

    ERNEST X ATLAS

  10. 2026-09-30 06:03WhatsApppreference· shoot-locationsuperseded

    Strategist wants a change in environment — the last few shoots were all done in the client's office.

    The 1 Oct WhatsApp message resolves the same shoot-location question by naming the client's home as the new environment, replacing the 30 Sep statement that only expressed a general wish to move away from the office.

    ERNEST X ATLAS

  11. 2026-09-30 06:03WhatsAppcommitment· shoot-scheduling

    Next shoot locked in for Thursday 8 Oct, 1–5pm.

    ERNEST X ATLAS

  12. 2026-09-28 01:23WhatsAppcommitment· testimonial-production

    Ernest: "I'll have a look later today" — reviewing the scripts for any changes.

    ERNEST X ATLAS

  13. 2026-09-28 01:21WhatsAppconstraint· testimonial-production

    Our videographer will be out of town soon — earliest shoot slot is Mon 5 Oct, 1–5pm, reserved pending Ernest's confirmation.

    ERNEST X ATLAS

  14. 2026-09-17 06:00WhatsAppdecision· onboarding-call

    Yeah that's fine. Early October is good

    ERNEST X ATLAS

  15. 2026-09-17 05:59WhatsApprisk· batch-content-production

    Shoot likely pushed to last few days of Sept or start of Oct, with content only ready in the first two weeks of Oct.

    ERNEST X ATLAS

  16. 2026-09-17 05:05WhatsAppcontext· batch-content-production

    Ernest is on holiday and will only review the Oct content strategy after 25 Sept.

    ERNEST X ATLAS

  17. 2026-07-13 06:56Meetingrisk· testimonial-participation

    Ernest is concerned clients may be unwilling to appear in testimonials.

  18. 2026-07-13 06:56Meetingcontext· self-production-longer-term

    Ernest asked about eventually filming content himself; Jun Kai said that may be possible once effective formats are found, but editing stays with the team as it is too time-consuming.

  19. 2026-07-13 06:56Meetingpreference· video-format

    Videos must be short and get to the point immediately — long intros cause viewers to click away in the first three seconds.

  20. 2026-07-13 06:56Meetingdecision· content-pillars

    Six content pillars agreed: brand story, differentiation, educational content, new launches, case studies, property tours — prioritising unique brand stories and personal perspectives over easily-copied educational content.

  21. 2026-07-13 06:56Meetingdecision· ad-budget

    Monthly advertising budget fixed at 1.5K, with less efficient ads shut down and spend redirected to new case-study-based ad sets.

  22. 2026-07-13 06:56Meetingdecision· batch-content-production

    Content production set to a batch model: eight videos filmed in a single three-to-four hour session, with different sets of clothing to vary the look.

  23. 2026-07-13 06:56Meetingcommitment· instagram-bio

    Ernest to update the Instagram bio to state professional role, target audience and the outcome delivered.

  24. 2026-07-13 06:56Meetingcommitment· onboarding-call

    Onboarding call set for Friday at 11:00 a.m. to cover background, goals and content strategy; Jun Kai to send the calendar invite and the proposal deck.

  25. 2026-07-13 06:56Meetingcommitment· case-studies-and-testimonials

    Ernest to provide 2–3 case studies plus testimonials with relevant media within 1–2 days, and to contact clients about filming video testimonials.

  26. 2026-07-13 06:56Meetingconstraint· testimonial-production

    Don't use Zoom recordings for testimonials — landscape format is unsuitable for ads and the content lacks specificity; film professionally in a controlled setting, portrait orientation, scripted.

  27. 2026-06-09 07:45WhatsAppcommitment· lead-attribution-reporting

    We will change to a clearer ad naming convention in the leads Google Sheet so Ernest can tell which specific ad each lead came from.

    ERNEST X ATLAS

  28. 2026-06-09 07:45WhatsAppcommitment· lead-attribution-reporting

    We will change to a more clear naming convention so you know which ad it is specifically.

    ERNEST X ATLAS

  29. 2026-06-09 05:00WhatsApppreference· lead-attribution-reporting

    Asked that we indicate which ad each lead clicked on, so he has context on what they want to know.

    ERNEST X ATLAS

  30. 2026-06-09 05:00WhatsApppreference· lead-attribution-reporting

    Could you indicate which ad the lead clicked on? So I have better context of what they are interested to know.

    ERNEST X ATLAS