Comuna Interiors

“Alexander Singh noted that the video ad was over two minutes long, pointing out that spending about $50 on Instagram stories resulted in wasted budget because viewers could not watch the full duration.” — Alexander Singh

“zach lee provided an update on the recruitment campaign, stating that approximately 150 leads came in (about 35% Chinese demographic with mostly no experience, which was acceptable).” — zach lee

“zach lee shared that approximately 40% to 45% of leads drop off, with frequent requests from clients demanding quotes before meetings, prompting Alexander Singh to request exact percentage data to compare against benchmark data showing ideal quote-hunter percentages around 5%.” — Zach Lee

“zach lee shared that approximately 40% to 45% of leads drop off, with frequent requests from clients demanding quotes before meetings” — Zach Lee

“The team has secured 3 to 4 hires, with a target of 6 to 7 total hires before transitioning focus to the landing page.”

“Alexander Singh highlighted a significant improvement in performance, with cost-per-lead dropping from $160+ in July/August to approximately $118 in the current month.” — Alexander Singh

“Monthly cost per lead improved to $118, reflecting a significant decrease from previous peaks of $160+.”

“Reviewing initial lead numbers, zach lee noted that out of 143 initial leads, approximately 60 percent were non-qualified, consisting of non-Singaporeans, permanent residents, and international applicants.” — zach lee

“Alexander Singh confirmed that while the cost per lead was higher, the overall RSVP numbers were acceptable and the lead quality remained high, with only three or four leads reported as unqualified.” — Alexander Singh

“I think they get they get 7 to 8 9K views quite quite fast. Yeah,” — zach lee

“Zach Lee Project Director Alfred Chua Team Manager Gilbert Chen Team Manager Alson Chua Senior Interior Designer Joel Cheong Senior Interior Designer Kiwi Lim Senior Interior Designer Gaston Siow Interior Designer Jonathan Tan Interior Designer Kelvin Liew Interior Designer Marcus Wan Interior Designer Sean Chen Interior Designer Yong Sim Interior Designer”

“Recruitment ads are generating leads at a cost of $10 to $12 per lead.”

“Based on historical metrics, Alexander Singh projected that the recruitment campaign could achieve a cost per lead of $5 to $15. With a 2,000 budget, this could generate approximately 200 leads per month for qualification.” — Alexander Singh

“Reviewing maximum data, Alexander Singh noted that cost per lead for recruitment shifted from approximately $6.98 on average to $8.80 after changing the form, demonstrating how adding qualification questions or stricter criteria increases cost per lead.” — Alexander Singh

“Recruitment ads are generating leads at a cost of $10 to $12 per lead.”

“Zach Lee confirmed they have hired three people and aim for seven more, followed by a target of 50 recruits by 2027.” — Zach Lee

“Zach Lee confirmed they have hired three people and aim for seven more, followed by a target of 50 recruits by 2027.” — Zach Lee

“La Fiesta Boon lay drive Concourse Skyline Stirling Residences Simei Drive Compassvale Bow Woodlands Drive Towner Road Strathmore Infini Inz Residences Hill Vista Dover Close East Circuit Road Cairnhill Circle Serangoon North Tampines North Plantation Crescent The Glades Carissa Park Condo Seletaris Senja Close Tampines Jalan Pelatok Waterway Sunrise TENGAH DRIVE TOA PAYOH sumang walk tengah park shan road pasir ris Toa Payoh 403A Woodlands Ave 6 Bedok South Forett Hougang Ave 1 Vue 8 Residences Terra Quieta Oat & Walnut Chiaroscuro House Casa Moderna”

“Comuna Marketing estimated that approximately 60% of leads are genuine but do not reply, while others include spam and fake accounts.” — Comuna Marketing

“Zach Lee confirmed they have hired three people and aim for seven more, followed by a target of 50 recruits by 2027.” — Zach Lee

“Alexander Singh analyzed Comuna's ad performance, highlighting that specific ads like the Patina house achieve exceptionally high link click-through rates of up to 3% but suffer from very low conversion rates due to misaligned form messaging.” — Alexander Singh

“Alexander Singh analyzed Boon King's spend of $387 against a daily budget of $130, noting that despite higher spend, Boon King maintained a healthy click-through rate and hook rate, making it a strong ad overall.” — Alexander Singh

“Conversely, Alexander Singh pointed out that Circa 60 accumulated a high cost per lead of $196 because out of 49 clicks, only one submitted, reflecting a poor conversion rate of 2.5%.” — Alexander Singh

“Alexander Singh evaluated the Circa 60 ad, noting a low CPM of $36 indicating a less competitive audience, and recommended shutting the ad off due to a 10% hook rate and an average cost of $150 per lead.” — Alexander Singh

“Zach Lee confirmed they have hired three people and aim for seven more, followed by a target of 50 recruits by 2027.” — Zach Lee

“Zach Lee confirmed they have hired three people and aim for seven more, followed by a target of 50 recruits by 2027.” — Zach Lee

“Alexander Singh identified low hook rates (around 10%) as a primary performance issue.” — Alexander Singh

“zach lee reported a major bottleneck where texting leads via WhatsApp resulted in very poor response rates, with only seven replies out of forty-something highlighted leads, yielding just four interviews.” — zach lee

“Location: Joo Chiat Road, ToMo Cafe Type: 1400 sqft, Resale Cafe: ToMo”

“zach lee discussed the goal of obtaining 25 IDs by year-end, with the possibility of scaling to 50.” — zach lee

“A debugging issue with the portal email resulted in 50 copies of leads being created.”

“A debugging issue with the portal email resulted in 50 copies of leads being created.”

“Zach Lee confirmed they have hired three people and aim for seven more, followed by a target of 50 recruits by 2027.” — Zach Lee

“For an event targeting between 50 and 70 participants across two sessions, Alexander Singh recommended running a two-day event as a weather backup and utilizing agency setters to call and confirm attendees.” — Alexander Singh

“Optimize Ad Spend: Turn off underperforming ads where the cost per lead is more than double the current average.”

“[Comuna Marketing] Stop expensive ads: Deactivate the Patina House testimonial advertisement if the cost per acquisition exceeds 200.”

“So if you look at the whole campaign right now on average right it's 150 per lead including like the bad ass and turn off testing all that right so” — Alexander Singh

“Additionally, Alexander Singh noted that tactical elements in copies only show roughly 90% of the time and advised Comuna Marketing to place them under the primary text.” — Alexander Singh

“Monthly cost per lead improved to $118, reflecting a significant decrease from previous peaks of $160+.”

“Comuna Marketing reported that Meta consistently limits the payment threshold to $9, causing frequent bank blocks on company credit cards.” — Comuna Marketing

“Comuna Marketing reported that Meta consistently limits the payment threshold to $9, causing frequent bank blocks on company credit cards.” — Comuna Marketing

“For the 80 per day recruitment budget, Alexander Singh recommended using at least three distinct ad angles, each with three formats (video, static, and carousel) for a total of nine potential variants.” — Alexander Singh

“The recruitment campaign budget is set to 2,000 to meet the enrollment goals based on historical metrics.”

“The recruitment campaign creative strategy will consist of three angles, launching with six active ads and three ads held in reserve as backups.”

“Alexander Singh and Comuna Marketing discussed that cost-per-lead for recruitment has risen from $6-$7 to $10-$12 due to a more qualified form process.” — Alexander Singh

“Alexander Singh recommended using at least three distinct ad angles, each with three formats (video, static, and carousel) for a total of nine potential variants.” — Alexander Singh

“Then for recruitment side, the cost looks to be decent. Yeah, I think $6 is quite good. But how how's the quality so far?” — Alexander Singh

“Alexander Singh noted that tactical elements in copies only show roughly 90% of the time and advised Comuna Marketing to place them under the primary text.” — Alexander Singh

“Okay. Okay. Anyway, our target is 90.” — zach lee

“zach lee reported having drafted 10 questions for the landing page but lacked a phone script since the meeting was held early in the morning.” — zach lee

“Alexander Singh recommended turning off the first campaign of 143 leads—treating the 40 opportunities from a $1,000 spend as a win—and running an updated form with a 1.5 budget alongside a new landing page campaign, with plans to double down on the higher-performing campaign after one week.” — Alexander Singh

“Comuna Marketing reported receiving frequent $9 billing notifications on the new account. Alexander Singh explained that billing thresholds increase over time with consistent, timely payments and suggested that the team set up email filters to manage the notification frequency.” — Comuna Marketing

“The team has transitioned to a new ad account, which is currently running a single campaign at a daily budget of $130.”

“highlighting that specific ads like the Patina house achieve exceptionally high link click-through rates of up to 3% but suffer from very low conversion rates due to misaligned form messaging” — Alexander Singh

“While the ad had high engagement (30% click-through rate, 15% hold rate), it failed to convert, leading to a discussion about the need for clearer calls to action, such as "book a free consultation," and shorter video formats.” — Alexander Singh

“Stop expensive ads: Deactivate the Patina House testimonial advertisement if the cost per acquisition exceeds 200.” — Comuna Marketing

“Campaign closure and resource reallocation The team will close the first campaign and proceed with the second campaign and the new Landing Page (LP) campaign at a budget of 1.5 each, with a plan to review performance and make adjustments in one week.”

“Alexander Singh suggested modifying video content to prioritize the "design" aspect immediately and shortening video length to 40 seconds.” — Alexander Singh

“Alexander Singh suggested keeping video content concise, ideally between 40 and 60 seconds, to maintain viewer retention.” — Alexander Singh

“Alexander Singh suggested keeping video content concise, ideally between 40 and 60 seconds, to maintain viewer retention.” — Alexander Singh

“Yeah, I said I mean it's just two of us, right? So pre-production takes way too much time.” — zach lee

“zach lee reported that Meta ad numbers have not been ideal over the past two to three months and that direct DMs from organic sources are no longer observed.” — Zach Lee

“zach lee shared a success story where a videographer named Kiwi created a video for Jasmine's house incorporating zach lee's face and a doodle, which successfully attracted a high-intent lead ready to sign immediately.” — Zach Lee

“zach lee shared a success story where a videographer named Kiwi created a video for Jasmine's house incorporating zach lee's face and a doodle, which successfully attracted a high-intent lead ready to sign immediately.” — Zach Lee

“[zach lee] Film Team Video: Film a video showcasing team members to foster better engagement with potential candidates.”

“WhatsApp Business API adopted for automation The team will adopt the WhatsApp Business API (WABA) to enable official, automated First Message Sent Out (FMSO) sequences.” — Gemini meeting notes

“Alexander Singh recommended that Comuna use voiceovers with initial on-camera speaker introductions or showcase designer perspectives explaining project outcomes and technical problem-solving” — Alexander Singh

“Alexander Singh offered to temporarily assist with one or two videos until Comuna Marketing's team gets the hang of it, though noting it would lower volume.” — Alexander Singh

“zach lee explained that Comuna's primary market differentiator lies in their robust internal processes, dedicated project coordinators, and reliable contractor management designed to support both clients and interior designers” — Zach Lee

“Theme: Country Style”

“I think right now our content is kind of split into home tours and then uh the education are we not exactly education but more” — zach lee

“Future creative efforts will incorporate more behind-the-scenes content from social media to increase reliability and diversity in messaging.”

“I believe that since you all also do have testimonials and you you should take long form this is extremely extremely extremely valuable” — Alexander Singh

“zach lee explained that Comuna's primary market differentiator lies in their robust internal processes, dedicated project coordinators, and reliable contractor management designed to support both clients and interior designers” — Zach Lee

“We only we got film but then we never run as ads. Yeah. Not sure if we should” — Comuna Marketing

“Regarding portfolio aesthetics, Alexander Singh suggested removing external links within the document to keep potential clients focused on the content, noting that the existing process with testimonial and process pages is structurally sound.” — Alexander Singh

“Follow Our Socials Facebook Instagram”

“After experiencing difficulties locating a direct integration and reviewing the user interface and third-party app settings together, Comuna offered to provide their login credentials so Alexander Singh could inspect the account configuration directly.” — Gemini notes

“Type: HDB 4RM, Newly Built”

“Type: HDB 3GEN Flat, Newly Built”

“And then lastly will of course be the website leads which we will also start to plot in over time.” — Alexander Singh

“what I recommend is trying to get again leverage like a huge advantage that a lot of people do not have which is firstly in-house production” — Alexander Singh

“Residential | Interior Design Singapore | Comuna Interiors Skip to content Home / Residential”

“Zach Lee Project Director Alfred Chua Team Manager Gilbert Chen Team Manager Alson Chua Senior Interior Designer ... Gaston Siow Interior Designer”

“Testimonial videos drive high engagement but often face conversion issues.”

“zach lee described the landing page visual design as simple, featuring white fonts, a solid background, or a translucent photo backdrop, and mentioned an upcoming photoshoot for a group photo.” — zach lee

“WhatsApp lead automations are operational and successfully capturing homeowner names and housing details.” — Gemini notes

“Alexander Singh suggested that Comuna Marketing could leverage a lead magnet like a 2026 collection portfolio to differentiate their brand and increase closing rates by pre-selling leads before designer interactions.” — Alexander Singh

“zach lee stated that Comuna cannot offer free three-dimensional designs due to high costs, but suggested exploring alternative value directions such as extended product warranties” — Zach Lee

“Meet the People Behind the Spaces Join The Team”

“Alexander Singh suggested that Comuna Marketing could leverage a lead magnet like a 2026 collection portfolio to differentiate their brand and increase closing rates by pre-selling leads before designer interactions.” — Alexander Singh

“Zach Lee announced an upcoming Dinner and Dance event on September 18th where a video will be produced for branding and recruitment.” — Zach Lee

“Zach Lee announced an upcoming Dinner and Dance event on September 18th where a video will be produced for branding and recruitment.” — Zach Lee

“Zach Lee announced an upcoming Dinner and Dance event on September 18th where a video will be produced for branding and recruitment.” — Zach Lee

“Testing a direct forward to an alternative email address will identify whether the failure point originates with the Titan platform or the Zapier integration.” — Gemini notes

“Comuna Marketing noted that a recent form error occurred because creating a new ad auto-selected the recruitment form, which they subsequently corrected.” — Comuna Marketing

“Recruitment funnel strategy transition A new recruitment ad campaign will be launched that directs traffic to a landing page with integrated calendar booking functionality to improve lead qualification.”

“Alexander Singh offered to provide a webhook for the developer to route form submissions directly into the team's existing tracking sheet.” — Alexander Singh

“[Comuna Marketing] Link Zapier Webhook: Link the Zapier webhook to the new landing page to ensure all lead submissions route correctly to the Google sheet.”

“Zach Lee confirmed a new landing page is being developed for recruitment and needs to be connected to Google Sheets.” — Zach Lee

“Registration for the new Zapier account will utilize standard login credentials rather than Google to mitigate potential integration conflicts.” — Gemini notes

“zach lee proposed adding a simple interest check question on the last screen and agreed to route users to a thank-you page with a calendar so that leads are captured even if they do not book immediately.” — zach lee

“[Comuna Marketing] Setup Expiry Card: Apply to a third-party card service like Expiry to bypass bank blocking issues for meta payments.”

“Alexander Singh suggested manual payments to signal activity or using a third-party card service like Airwallex to avoid bank blocks.” — Alexander Singh

“Setup Expiry Card: Apply to a third-party card service like Expiry to bypass bank blocking issues for meta payments.”

“Zach Lee announced an upcoming Dinner and Dance event on September 18th where a video will be produced for branding and recruitment.” — Zach Lee

“Using third-party virtual cards The participants acknowledged creating an expired virtual card as a last-resort solution to prevent bank blocks on Meta ad payments.”

“Alexander Singh offered to provide a webhook for the developer to route form submissions directly into the team's existing tracking sheet.” — Alexander Singh

“Alexander Singh confirmed that access can be easily managed and revoked by removing an individual from the business portfolio at any time, ensuring that the company maintains control over its assets regardless of staff changes.” — Alexander Singh

“The team discussed monitoring ads on a weekly basis rather than just looking at maximum spend to determine if ads should remain active.”

“allowing Comuna to shift ad budgets toward lead generation landing pages focused on process explanations and happy homeowner testimonials” — Alexander Singh

“Change call-to-action buttons from get code to learn more or book now.”

“Discussing creative enhancements, Alexander Singh recommended turning on the enhanced call to action and creator sticker call to action while disabling video effects to prevent unwanted video filtering, ensuring settings remain uniform across all ads before republishing.” — Alexander Singh

“Ad call-to-action copy standards The team aligned to test "book a one-on-one consultation" alongside "book now" or "learn more" for ad calls-to-action while avoiding "get offer" and "get code".”

“Alexander Singh stated that ad headlines should always be imperative, using actionable verbs rather than descriptive titles, and avoiding vague statements.” — Alexander Singh

“Update ad copy to include verbs at the beginning of headlines and headlines such as book a one-on-one consultation with our designers.”

“Update ad copy: Update ad copy to include verbs at the beginning of headlines and headlines such as book a one-on-one consultation with our designers.”

“The team discussed monitoring ads on a weekly basis rather than just looking at maximum spend to determine if ads should remain active.”

“The team discussed monitoring ads on a weekly basis rather than just looking at maximum spend to determine if ads should remain active.”

“Optimize Ad Spend: Turn off underperforming ads where the cost per lead is more than double the current average.” — Comuna Marketing

“[Comuna Marketing] Optimize Ad Spend: Turn off underperforming ads where the cost per lead is more than double the current average.”

“Decisions to pause ads should be data-driven, considering both the cost per lead and the volume of conversions, to avoid making premature changes.” — Alexander Singh

“[Comuna] Add collaborator: Invite Alexander to the new account for collaboration.” — Gemini notes

“Restricted forms adopted for new campaigns The team decided to use restricted forms for all future ad campaigns to mitigate bot spam and prevent unauthorized sharing.” — Gemini meeting notes

“Both parties agreed to consolidate all tracking into one Google Sheet for consistency.”

“Both parties agreed to consolidate all tracking into one Google Sheet for consistency.”

“Implement an automation system that updates a Google sheet when a lead confirms their appointment. Ensure this provides the team with more useful visibility into lead statuses.”

“[Alexander Singh] Implement Lead Automation: Implement an automation system that updates a Google sheet when a lead confirms their appointment. Ensure this provides the team with more useful visibility into lead statuses.”

“Considering timing when office periods are slower, zach lee and Alexander Singh discussed targeting February or early March for an event, requiring a commitment by mid-October.”

“Automated follow-up strategy deferred The team decided to defer the implementation of automated follow-up messages, with the backend configuration to remain inactive until a future activation date.” — Gemini meeting notes

“Alexander Singh advised against building the entire map immediately, suggesting the agency provide a baseline first to reduce the point of failure, followed by iterative optimizations as part of the curriculum.” — Alexander Singh

“Configure email rules to filter billing notification messages into a separate folder or tag to manage inbox clutter.”

“Alexander Singh clarified that all team members, including Zach and Alfred, utilize their personal Facebook accounts to access the business portfolio, as relying on a shared or generic account is ineffective for this system.” — Alexander Singh

“with Alexander Singh explaining that access is linked to an individual’s personal Facebook account rather than the specific email address used for the invitation” — Alexander Singh

“[Alexander Singh] Send Portfolio Invite: Send the business portfolio invitation once the email address and Facebook account details are provided.”

“The "Get quote" CTA is discouraged due to lower lead quality; "Book now" or "Learn more" are preferred for higher consistency.”

“The plan involves directing candidates to the landing page if they engage with content online.”

“Alexander Singh explained that daily spending limits and payment thresholds are separate, and while spending more can eventually increase the threshold, it is currently stuck.” — Alexander Singh

“it failed to convert, leading to a discussion about the need for clearer calls to action, such as "book a free consultation," and shorter video formats.” — Alexander Singh

“Designers and Trade Partners”

“[zach lee] Prepare CA Documents: Complete the required training documentation for the Community Academy within 2 weeks.”

“zach lee asked about viewing competitor ads, and Alexander Singh clarified that ad library access is available via the Meta Ad Library website using a search URL, rather than through the "About" section on specific pages.” — Alexander Singh

“they must use a personal Facebook account and provide a different email address that has not been previously invited to the system” — Alexander Singh

“Comuna offered to provide their login credentials so Alexander Singh could inspect the account configuration directly.” — Gemini notes

“[Comuna] Notify lead status: Alert Alexander whenever a potential client is sent out to ensure tracking of the redirect success.” — Gemini notes

“They concluded the meeting by agreeing to discuss potential strategies for future offline events, such as small-scale or educational formats, in the following week.” — Gemini meeting notes

“Alexander Singh suggested renaming standard consultations using mechanism-based phrasing, such as space optimization planning sessions, to sound more professional and unique” — Alexander Singh

“Alexander Singh outlined the core topics for the consulting sessions, prioritizing fundamental skills including campaign management, creative tracking metrics, budgeting, and key performance indicators. The curriculum also includes strategies for performance creatives and a macro-level road map for managing future campaigns.” — Alexander Singh

“The contingency plan involves updating the lead provider contact address to a dedicated Gmail account if the current forwarding test fails.” — Gemini notes

“The team discussed split strategies for conversion optimization, specifically categorizing efforts into pre-lead and post-lead actions. This topic is slated for detailed coverage during the third session.”

“zach lee and Comuna Marketing discussed current lead issues, categorizing them into genuine but unresponsive leads, spam, and invalid leads.” — Gemini meeting notes

“Alexander Singh advised maintaining current campaigns and using the data to refine future recruitment strategies.” — Alexander Singh

“Alexander Singh advised maintaining current campaigns and using the data to refine future recruitment strategies.” — Alexander Singh

“Deferral of dedicated landing page campaign The team agreed to postpone launching a separate landing page campaign until WhatsApp automations are evaluated and recruitment campaigns finish.”

“Comuna Marketing explained that their interior design teams typically contact clients for basic information before requiring them to visit the office for detailed discussions.” — Comuna Marketing

“Comuna Marketing explained that their interior design teams typically contact clients for basic information before requiring them to visit the office for detailed discussions.” — Comuna Marketing

“Alexander Singh confirmed that the official consulting retainer commences in August, with today's call and the previous one included in the package. The team scheduled Session 1 for August 3rd and Session 2 for August 11th, taking into account the planned leave of staff members.” — Alexander Singh

“Future creative efforts will incorporate more behind-the-scenes content from social media to increase reliability and diversity in messaging.”

“Future creative strategies will prioritize repurposing existing social media content to increase ad diversity.”

“Future creative strategies will prioritize repurposing existing social media content to increase ad diversity.”

“zach lee stated that Comuna cannot offer free three-dimensional designs due to high costs, but suggested exploring alternative value directions such as extended product warranties, noting that industry competitors frequently advertise lifetime warranties for hardware like hinges.” — Zach Lee

“Portfolio external links removed The team decided to remove external navigation links from the digital portfolio to ensure users remain focused on the provided content.” — Gemini meeting notes

“Alexander Singh and zach lee agreed on a straightforward phone script focusing on verifying interest as an interior designer and booking an appointment immediately to avoid losing leads, while zach lee planned to gather feedback from qualified leads to fine-tune future ads.” — zach lee

“like for now we will take one house tour which is uh no talking one and then we will also do another tour whereby somebody will do the talking and then that what we classify under educational” — zach lee

“we filter out all the non Singaporeans and then from there we try to pick who to call set what appointment” — zach lee

“Alexander Singh also advised against collecting floor plans directly in the automated flow, leaving that for the designers to maintain a cleaner, more professional lead experience.” — Alexander Singh

“The team has secured 3 to 4 hires, with a target of 6 to 7 total hires before transitioning focus to the landing page.”

“Adoption of process-driven offer strategy The participants agreed to scrap the free 3D offer due to high costs and instead focus on process-driven value propositions.”

“The participants agreed to scrap the free 3D offer due to high costs and instead focus on process-driven value propositions.”

“Future creative efforts will incorporate more behind-the-scenes content from social media to increase reliability and diversity in messaging.”

“zach lee and Comuna discussed the current hiring ad process, where leads are sent a text message directing them to a Google form for resume submission and a calendar app link for interview scheduling.” — Gemini meeting notes

“Alexander Singh advised the team to ignore these prompts, as implementing them is complex and provides limited benefit for the renovation industry, where conversion volumes are typically lower than in industries like fitness or tuition.” — Alexander Singh

“reliable contractor management designed to support both clients and interior designers, contrasting with industry competitors who lack adequate company support” — Zach Lee

“Alexander Singh noted that Comuna's forms require stronger messaging to explicitly outline the post-submission consultation and planning process.” — Alexander Singh

“Alexander Singh instructed Comuna to change the forwarding recipient from the Zapier mailbox to Alexander Singh's personal email address (`Alex@atlasMedia.sg`) so Alexander Singh could monitor the incoming emails over the next one to two days.” — Gemini notes

“Regarding the handoff to designers, Alexander Singh advised using the automated FMSO to prepare leads, followed by a transition to the human design team.” — Alexander Singh

“Set up email forwarding rules to route lead notifications from platforms such as Canvas to the new automation mailbox address.”

“Alexander Singh recommended repurposing content by cutting videos down to 30 seconds, adding a call to action with a black fade, or splicing clips with background audio.” — Alexander Singh

“Alexander Singh suggested splicing longer testimonials into shorter segments with strong hooks, such as "POV" style content, and ensuring there is a clear call to action to improve conversion rates.” — Alexander Singh

“Alexander Singh recommended running the new landing page with current settings, utilizing low-effort creative refreshes on static ads instead of filming new videos, and focusing on follow-up processes with leads who can afford standard quality costs.” — Alexander Singh

“Comuna reported that lead forwarding from Titan Mail to the Zapier mailbox had stopped working after a certain date, and although rules were set up in their mail app, the forwarding actions were not visible in sent messages.” — Gemini notes

“The team will test making manual payments for the Meta ad account a few times a week to help signal active spending and potentially increase the charging threshold.”

“The team will test making manual payments for the Meta ad account a few times a week to help signal active spending and potentially increase the charging threshold.”

“The team will test making manual payments for the Meta ad account a few times a week to help signal active spending and potentially increase the charging threshold.”

“Comuna noted that they currently perform a manual filter by reviewing candidate profiles before asking them to complete the forms.” — Comuna

“zach lee reported that Meta ad numbers have not been ideal over the past two to three months and that direct DMs from organic sources are no longer observed.” — Zach Lee

“Alexander clarified that charging thresholds are distinct from daily spending limits.” — Alexander Singh

“Contact Meta Support: Attempt to contact meta support again regarding the payment threshold issue.”

“[Comuna Marketing] Contact Meta Support: Attempt to contact meta support again regarding the payment threshold issue.”

“Alexander Singh pointed out that Meta automatically enables translation into 11 languages, which distorts overall results and conversion metrics, instructing Comuna Marketing to expand hidden language options and turn them off.” — Alexander Singh

“Alexander Singh noted that the transition is necessary to address global automation issues affecting previous campaign structures.” — Alexander Singh

“New ad templates remain in pending status; the team is attempting daily manual approvals.”

“Alexander Singh provided an update on automation templates, noting that new versions incorporating feedback are currently pending approval by Meta.” — Alexander Singh

“Additionally, zach lee stated they intended to begin daily calling for new Singaporean leads whose profiles appear decent on Meta instead of solely relying on automated messaging.” — zach lee

“Comuna confirmed no linked devices or app-level workflows existed outside normal texting.” — Comuna

“But because he said our leads are doing well in the old account, then for that one, we just let it run first until it's not doing well.” — Comuna Marketing

“Automated verification workflow established The post-lead engagement workflow is set to feature an initial automated verification message, followed by portfolio viewing, while intentionally avoiding early requests for floor plans.” — Gemini meeting notes

“Comuna Marketing confirmed the prepaid fund option is not a long-term solution.” — Comuna Marketing

“Review creative edits: Provide feedback on proposed video cuts once they are compiled from social media sources.” — Alexander Singh

“The team discussed the need to improve hiring lead forms by filtering for age and nationality to reduce low-quality applicants.” — Gemini meeting notes

“Alexander Singh confirmed that while the cost per lead was higher, the overall RSVP numbers were acceptable and the lead quality remained high, with only three or four leads reported as unqualified.” — Alexander Singh

“The team reviewed the previous "Boonking" campaign, noting that two ad sets—Short Video B and Slideshow DA—performed adequately, while others did not.”

“Recruitment ads will follow an evergreen strategy without fixed end dates, utilizing 'limited slots' messaging instead of deadline-based promotions.”

“The recruitment campaign will be prioritized over launching the Academy (CA) project to ensure the target of 25 enrollments is met.”

“The recruitment campaign will utilize a daily budget structure to maintain a consistent, evergreen flow.”

“Comuna Marketing noted that previous word scripts resulted in hesitation and filler sounds. zach lee suggested shifting away from rigid scripts toward simple thematic templates (such as discussing the house or challenges).” — Zach Lee

“zach lee added that Screen 2 collects educational background, interior design experience, sales experience categorized from none to five-plus years, most recent role, commission-based income comfort, and resume or portfolio uploads.” — zach lee

“Uh we usually we select things you choose a nicer projects or like there's like certain interesting projects for example got uh yeah like got interesting topics or maybe got two main doors or like it's a very old house that kind of thing.” — Comuna Marketing

“Uh usually we will have like content topic that you want to do and after that we try to do like a rough guide or script but usually we try not to follow like memorize a script because we realize they don't do well like they don't speak that well if they try to memorize the script.” — Comuna Marketing

“Alexander Singh recommended specific frameworks for footage: having homeowners give testimonials talking about the process, and having designers discuss the project brief, difficulties faced, and how they were overcome.” — Alexander Singh

“[Comuna Marketing] Create Testimonials: Produce short form videos featuring testimonials to enhance current creative strategy.”

“Include a person in the first 3 seconds of short videos to improve hook rates. Ensure all visual elements are centered to prevent text from being cut off during ad placement.”

“zach lee suggested shifting away from rigid scripts toward simple thematic templates (such as discussing the house or challenges). To bridge the gap, zach lee offered to attend shoots after Comuna Marketing prepares the team, helping figure out wording on-site using a one-sentence method.” — Zach Lee

“Alexander Singh suggested renaming standard consultations using mechanism-based phrasing, such as space optimization planning sessions, to sound more professional and unique to consumers unfamiliar with renovation drafting processes.” — Alexander Singh

“zach lee and Alexander Singh discussed leveraging static advertisements paired with a landing page because static ads convey limited information and require a landing page for learning.”

“detailing recommendations for Maline to restructure testimonial videos by moving zach lee's perspective forward, removing square footage mentions, cutting durations to approximately one minute, and incorporating discussions about dedicated project directors” — Alexander Singh

“detailing recommendations for Maline to restructure testimonial videos by moving zach lee's perspective forward, removing square footage mentions, cutting durations to approximately one minute, and incorporating discussions about dedicated project directors” — Alexander Singh

“Underperforming advertisement discontinuation The 'circa 60' advertisement will be turned off due to poor performance metrics regarding cost-per-lead and conversion.”

“Automation system launch date The automation system is scheduled to go live on September 1st.”

“Alexander Singh reiterated the decision to shut off Circa 60, let Boon King run for another week, and focus on preparing short-form testimonial ads.” — Alexander Singh

“Alexander Singh clarified that there is no exact estimated time for clearance, and if approval is not obtained soon, the team may need to reset the business account link.” — Alexander Singh

“Reset Business Account: Reset the business account link if the new templates remain pending by tomorrow.” — Alexander Singh

“[Alexander Singh] Reset Business Account: Reset the business account link if the new templates remain pending by tomorrow.”

“Testing duplicate landing page campaign The team agreed to duplicate the current recruitment campaign to run a second version utilizing the new landing page for testing.”

“The team agreed to postpone launching a separate landing page campaign until WhatsApp automations are evaluated and recruitment campaigns finish.”

“zach lee confirmed their intention to proceed with a monthly extension and clarified that their interest in learning about event marketing from Alexander Singh centered on Meta optimization and ad strategies rather than proprietary trade secrets.” — zach lee

“WhatsApp business account recreation The existing WhatsApp business account on Meta will be removed and recreated to facilitate integration with the company's CRM system.”

“Share Landing Page: Send the landing page link to the group chat.” — Comuna Marketing

“Landing page funnel design strategy The Landing Page (LP) conversion process will redirect users to a "Thank You" page for Calendly interview scheduling, rather than embedding the booking tool directly on the LP.”

“Setting up dedicated Zapier account The participants agreed to set up a separate Zapier account for the marketing team to manage their own email automation workflows and pipeline.”

“Setting up dedicated Zapier account The participants agreed to set up a separate Zapier account for the marketing team to manage their own email automation workflows and pipeline.”

“Alexander Singh noted that they are currently investigating the Meta AI business tool, as it appears to be causing complications with their existing automation processes, and they intend to provide an update to the group once they have resolved the issue.” — Alexander Singh

“Comuna Marketing confirmed the prepaid fund option is not a long-term solution.” — Comuna Marketing

“Stop expensive ads: Deactivate the Patina House testimonial advertisement if the cost per acquisition exceeds 200.”

“[Zach lee] Refresh Portfolio: Coordinate with Molina to improve the visual aesthetics of the existing client portfolio.” — Gemini meeting notes

“Comuna Marketing confirmed the prepaid fund option is not a long-term solution.” — Comuna Marketing

“Alexander Singh highlighted that the previous structure, which split ad sets into individual ads, was not the most efficient method.” — Alexander Singh

“Alexander Singh agreed that showcasing a predominantly Chinese demographic in the group photo would serve as a helpful hint for Meta to serve ads to fewer Malaysian engines.” — Alexander Singh

“zach lee outlined the three-screen landing page structure, featuring a title for hiring interior designers, a short introduction welcoming experienced and sales-background applicants, and Screen 1 fields for name, contact number, Singaporean or permanent resident status, and age ranges.” — zach lee

“Alexander Singh and zach lee agreed on a straightforward phone script focusing on verifying interest as an interior designer and booking an appointment immediately to avoid losing leads, while zach lee planned to gather feedback from qualified leads to fine-tune future ads.”

“The Friday meeting is rescheduled to 11 AM to accommodate conflicting event commitments.”

“Alexander Singh explained that Facebook approval would take time, the business category would initially be set as "others" due to lack of an interior design ID option, and offboarding would require migrating to a different service provider without deleting the number.” — Alexander Singh

“They emphasized the importance of tracking weekly funnel metrics, specifically designer drop-off rates, as this provides critical visibility into whether leads are actually connecting with designers, which helps inform future optimization strategies.” — Alexander Singh

“[Comuna Marketing] Update Hiring Form: Modify the hiring lead form to include age range options and clearer eligibility criteria.” — Gemini meeting notes

“So pre-production takes way too much time. So that's why nowadays we like try to cut that shot. We just go there, then she do her own thing, her house tour, she walk I just do my own thing.” — zach lee

“Comuna stated that they use Titan Mail for their business emails, prompting Alexander Singh to guide them through Zapier's trigger settings to search for a Titan Mail integration.” — Gemini notes

“Alexander Singh advised against using a company Instagram account as a login method, noting that it is risky because such accounts might be hard-linked to other portfolios, which could result in the loss of access to various assets.” — Alexander Singh

“Alexander Singh suggested modifying video content to prioritize the "design" aspect immediately and shortening video length to 40 seconds.” — Alexander Singh

“Alexander Singh suggested modifying video content to prioritize the "design" aspect immediately and shortening video length to 40 seconds.” — Alexander Singh

“Alexander Singh suggested modifying video content to prioritize the "design" aspect immediately and shortening video length to 40 seconds.” — Alexander Singh

“Future content will utilize a structured template approach to highlight project processes, homeowner briefs, and resolution methods.”

“Alexander Singh advised that weekly audits should focus on performance, emphasizing that they personally spend up to two hours setting up ads meticulously to prevent havoc such as wrong forms or incorrect client pages.” — Alexander Singh

“Alexander Singh explained that recent Meta compliance and regulatory updates caused issues with WhatsApp automation, leading to potential account bans. The agency has resolved these issues for other clients and will implement the fix for the team, with Alexander Singh handling the setup to ensure leads are correctly routed to recruitment or other messaging streams.” — Alexander Singh

“confirming that WhatsApp automations are fully set up to monitor response rates and that upcoming automations will sync confirmed leads directly to Google Sheets” — Alexander Singh

“zach lee offered to attend shoots after Comuna Marketing prepares the team, helping figure out wording on-site using a one-sentence method.” — Zach Lee

“Zach Lee agreed to facilitate this once the staff member on leave returns.” — Zach Lee

“Zach Lee agreed to facilitate this once the staff member on leave returns.” — Zach Lee

“Zach Lee agreed to facilitate this once the staff member on leave returns.” — Zach Lee

“Nestled in the vibrant heart of Singapore’s art district, Comuna is founded as a space for interior designers to come together to learn, to grow and to share their passion for design.”

“Nestled in the vibrant heart of Singapore’s art district, Comuna is founded as a space for interior designers to come together to learn, to grow and to share their passion for design.”

“Zach Lee Project Director”

“Comuna Marketing mentioned that their old account used headlines focused on what homes could become, which Alexander Singh acknowledged could work if framed around an action.” — Comuna Marketing

“zach lee explained that Comuna's primary market differentiator lies in their robust internal processes, dedicated project coordinators, and reliable contractor management designed to support both clients and interior designers” — Zach Lee

“Building on mutual respect, technical expertise, and swift problem-solving to ensure peace of mind throughout the renovation journey.”

“Alexander Singh advised that recruitment for the academy should focus on recruitment messaging rather than "class" style framing to maintain effectiveness.” — Alexander Singh

“So, you don't have to worry. You won't be fighting against package IDs, right? But you'll be fighting against other very very aesthetic firms, which means that you then need to give more value and tell the customer why I picked you.” — Alexander Singh

“Yeah. Which is one very good benefit of your current creatives, right? Which is that it's quite lifestyle heavy.” — Alexander Singh

“The design philosophy behind Comuna Interiors is rooted in collaboration – The belief that the best outcomes are born from working together.”

“zach lee confirmed their intention to proceed with a monthly extension and clarified that their interest in learning about event marketing from Alexander Singh centered on Meta optimization and ad strategies rather than proprietary trade secrets.” — zach lee

“Zach Lee confirmed that Comuna’s primary value proposition is its end-to-end process and client guidance, which should serve as the central theme of communication.” — Zach Lee

“zach lee clarified Comuna's target demographic, stating they seek clients with taste who appreciate design and guidance rather than clients solely seeking cheap, rapid solutions.” — Zach Lee

“zach lee clarified Comuna's target demographic, stating they seek clients with taste who appreciate design and guidance rather than clients solely seeking cheap, rapid solutions.” — Zach Lee

“Alexander Singh noted that because Comuna Marketing targets higher-end projects, they should lean toward aspirational offers while playing down fear-based angles and incorporating risk removal to explain why clients will avoid specific risks.” — Alexander Singh

“Alexander Singh noted that because Comuna Marketing targets higher-end projects, they should lean toward aspirational offers while playing down fear-based angles and incorporating risk removal” — Alexander Singh