Comuna Interiors

The payment limit is at $9 — is it not possible to raise it to 1k?

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The API service provider was down; they have contacted them to bring it back up and expect notifications to resume within the hour.

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Leads are not being updated — asked Atlas team to check on the link.

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Can we put the meetings on hold for now! We're gonna be quite busy these 2 weeks — will let you know when it's good for us to get back to the sessions again

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Client says they will be quite busy for the next two weeks

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Current method gets the live HomeMatch emails in, but the format received still cannot preserve the hyperlink HomeMatch uses — unclear if it's a HomeMatch security feature or Titanmail dropping it. This wasn't an issue before Titanmail.

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Titanmail does not currently support proper automations with Zapier — it was working fine previously. Finalising a workaround; update to follow.

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Can we stop the meetings for 2 weeks — resume on the last week of the month

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Hi Alex how about Homematch and Qanvast leads — are they directed here as well?

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Lead forwarding from Titan Mail to the Zapier mailbox stopped working after a certain date — rules are set up in the mail app but forwarding actions don't appear in sent messages.

Forwarding recipient changed from the Zapier mailbox to Alexander's address (Alex@atlasMedia.sg) to test whether Titan is blocking Zapier.

New Zapier account will be registered with the company email using standard login credentials, not Google login, to avoid integration conflicts.

WhatsApp lead automations are confirmed operational and successfully capturing homeowner names and housing details.

Platforms like Homematch intentionally restrict automation, making lead data extraction difficult.

Homeowner testimony on processes, designer only — talk about the client brief and difficulties, tie it to the company processes more

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"Book a 1:1 Consultation With Our Designers"

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3D offer - design centric firms as a differentiator

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Move away from purely aesthetic design/lifestyle ads toward humanised, process-driven content with talking heads or voiceovers.

Video shoots move from free-and-easy to a structured template: homeowner testimonial about the process, plus designer covering the project brief, difficulties faced and how they were resolved.

Critical/tactical copy must sit in the primary text — the secondary headline line only displays about 90% of the time.

Postpone the dedicated lead-gen landing page campaign until the WhatsApp automation data is evaluated and the recruitment campaigns finish.

Alexander Singh to implement an automation that updates a Google Sheet when a lead confirms their appointment, for better lead-status visibility.

WhatsApp automations are fully set up; Alexander Singh will monitor lead response rates after deployment and report back.

Zach Lee says expecting Comuna's small team to independently learn and execute these marketing concepts is extremely difficult and is holding back team expansion.

Review ad reply rates and metrics together at next week's meeting to evaluate progress.

Scrap the free 3D design offer and build the offer around Comuna's end-to-end process and guidance instead.

Meta ad numbers have not been ideal for the past two to three months, and direct organic DMs are no longer coming through.

Roughly 40–45% of leads drop off, often demanding a quote before meeting; benchmark for quote hunters is around 5%.

Keep video ads concise — roughly 40 to 60 seconds, cut testimonials to about one minute.

Comuna will set up their own dedicated Zapier account and link it directly to their email, rather than using the agency's Zapier credentials.

Next session moved to Friday at 11:00 AM to accommodate conflicting event commitments.

Dinner and Dance event on 18 September will have a video produced for branding and recruitment, with online engagers directed to the recruitment landing page.

Duplicate the current recruitment ad set to run a second version against the new landing page as a test.

Future creative will repurpose existing videos and behind-the-scenes content from the company's social media accounts to increase diversity and relatability; Alexander to review the proposed cuts once compiled.

Cut videos to around 40 seconds, lead with the design aspect immediately, and use a clearer call to action such as "book a free consultation".

Turn off ads whose cost per lead exceeds $200, or is more than double the current average — specifically the Patina House testimonial ad.

Monthly cost per lead improved to roughly $118 this month, down from $160+ in July/August.

Three to four people have been hired; target is 6–7 hires total before focus shifts to the landing page, with a longer-term target of 50 recruits by 2027.

Recruitment cost per lead has risen from $6–$7 to $10–$12 as a result of the more qualified form process.

All tracking consolidates into one Google Sheet; Alexander will provide a Zapier webhook for Comuna's developer to route new landing page form submissions into the existing sheet.

New automation ad templates incorporating feedback are still pending Meta approval despite daily updates, with no ETA; if still pending by tomorrow/next week the business account link will be reset.

Team will make manual payments through the Meta dashboard a few times a week to signal account activity and try to raise the charging threshold, and apply for a third-party card service (Airwallex / Expiry) to bypass bank blocking. Meta support to be contacted again.

Meta keeps the payment threshold at $9, so the company credit card gets blocked by the bank repeatedly; prepaid funding is not a long-term fix.

We've fixed the bug — leads from the new form should now come in.

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The 2 classes are confirmed for 9th and 11th Sep, 3pm on both dates.

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We changed to a new lead form for the Bidadari campaign on the old ad account — added a "more than 9 months" option for the key collection date.

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Meline to arrange 2 classes with Alex next week based on Zach's schedule and put them straight in his calendar — no need to cross-check, but avoid 8/9 for the team bonding

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For this type of client, internally we WhatsApp them to say come find us when it's closer to the date

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As these sessions are consulting, client should prep questions or problems before each one — "whatever is bugging you that week" gets addressed first, and the planned topics are covered when nothing is burning.

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Plan for the next 4 sessions (lesson 5 onwards): 1) unit economics — healthy CPA and real CPL goal based on per-project margins, 2) offer crafting — guarantees/processes, urgency without discounting the brand, 3) making organic help paid ads — what to post, what never to boost, 4) recruitment pipeline — applicant to signed designer, screening, interview flow, candidate offer.

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Later today we'll be sending from our admin email the session options for September that you can review.

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Ad headlines should always be imperative — actionable verbs and explicit CTAs, not descriptive titles.

Turn off the 'Circa 60' ad — 10% hook rate, ~$150–196 cost per lead, only 1 submission from 49 clicks (2.5% conversion).

Cut long videos down to ~30 seconds with a CTA and black fade rather than just trimming a 2-minute video to 1 minute.

Turn off Meta's automatic translation into 11 languages across all active ads — it distorts results and conversion metrics.

Launch a new recruitment campaign driving to a landing page with booking, alongside the existing instant-form campaign.

Landing page will redirect to a Thank You page holding the Calendly booking, rather than embedding Calendly on the LP itself.

Close the first recruitment campaign (143 leads, ~$1,000 spend) and run campaign two plus the new LP campaign at 1.5 budget each, reviewing in one week.

WhatsApp texting of recruitment leads has very poor response — only 7 replies from ~40 highlighted leads, yielding 4 interviews.

Start calling new Singaporean leads daily instead of relying only on automated messaging.

Of 143 initial recruitment leads, roughly 60% were non-qualified — non-Singaporeans, PRs and international applicants.

Recruitment cost per lead moved from ~$6.98 average to $8.80 after the form was changed.

The existing WhatsApp Business account on Meta will be removed and recreated so it can link to the CRM; automation goes live September 1st.

zach lee confirmed intention to extend the engagement with the agency for the upcoming month.

Ballpark for a 70-show-up recruitment/homeowner event: $10–15k management fees plus $4–5k ad costs, roughly $20–30k total.

Targeting February or early March for an event, which would require a commitment by mid-October.

Focus on producing short-form testimonial videos and a team video; refresh static ads with low-effort updates rather than filming new video for the LP campaign.

A recent form error happened because creating a new ad auto-selected the recruitment form; Comuna Marketing corrected it.

Run an audit on the ads settings and guide us on it — everything, just to make sure it's tight

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Need to shut off text translations for this — should only be for the recruitment form

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Do not use a company Instagram account as a login method — it may be hard-linked to other portfolios and risk loss of access to assets.

Access to the Comuna business portfolio will be managed through individual personal Facebook accounts, not shared or generic logins.

Access can be revoked at any time by removing an individual from the business portfolio, so the company keeps control of its assets when staff leave.

Comuna Marketing will create a personal Facebook account and obtain a new company email address (one not previously invited), then send it to Alexander Singh so he can send the business portfolio invite.

~5% of leads may not receive the initial message due to Meta's limits on marketing templates for users who have recently received many.

After the foundation series, engagement shifts from lessons to tactical live account auditing, opening the ad manager directly.

Comuna estimates ~60% of leads are genuine but never reply; the rest include spam and fake accounts.

Track weekly funnel metrics, especially designer drop-off, to see whether leads actually connect with designers.

Adopt the WhatsApp Business API (WABA) for an automated First Message Sent Out sequence.

Next week's session will cover strategies and themes for running an offline event (small-scale or educational formats).

Use restricted forms for all future ad campaigns to mitigate bot spam and prevent the form/ad being shared.

Post-lead flow: automated verification message first, then portfolio — no floor plan requests in the automated flow.

Include the portfolio in the initial message rather than split-testing portfolio delivery.

Update the hiring lead form with age ranges and sign-posted eligibility (e.g. "You must be Singaporean or PR to qualify") instead of ad set age exclusions or complex dropdowns.

Build an audience blacklist: collect invalid leads, upload as a custom audience and exclude from future ad sets.

Group to evaluate OTP phone verification as a spam filter, accepting it will lower lead volume.

November event: cost per lead was higher than hoped but RSVP numbers were acceptable and lead quality high, with only three or four unqualified leads.

Remove external navigation links from the digital portfolio so readers stay focused on the content.

Meline is on leave for a week from 14 Aug, so Zach is handling ad account changes himself or may give Atlas remote access.

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Meline is on leave for a week from 14 Aug, so Zach is handling ad account changes himself (offered remote access).

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Meline is on leave for a week from 14 Aug, so Zach is handling ad account changes himself.

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Getting a number of recruitment applications and want to filter by age, and to separate candidates coming from FB vs IG (IG ones let them check profiles).

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Recruitment ads are generating a number of applications; Zach wants to filter candidates by age and to distinguish FB from IG applicants (IG profiles can be checked).

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Lead form couldn't be selected on other ads; resolved by discarding drafts, logging out/in and using 'Quickly Duplicate' on the original ad, which duplicated the Recruitment Aug '26 form.

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Decisions on needs are postponed until next week when Ann is back from leave.

Recruitment campaign leads cost $6 and quality is decent, but they keep receiving applications from foreigners they want to filter out.

Canvas leads are now being sent over and monitored, though property square footage is lumped with budget data; Home match mapping is delayed because the site uses embedded PDFs that can't be mapped to plain-text email fields. Website leads to be plotted over time.

Alexander to verify instant form functionality in the ad account, decide whether the ad set needs a full reset, and confirm by text/end of day after the call.

Leverage in-house production to capture more diverse footage including BTS from planning stages, rather than relying only on outcome-based aesthetic content.

Zach is cautious about directly attacking competitors for fear of backlash; agreed approach is to differentiate on objective qualifications (e.g. formally trained designers) without naming firms.

The previous ad (BTS diary) had roughly a 10% hook rate, meaning 90% of viewers were lost off the bat.

Avoid clever or ambiguous phrasing in scripts and copy; be direct so viewers don't have to unpack the message.

Don't use the literal phrase "before and after" in ad text — Facebook doesn't like it; use alternative wording.

Conversion/lead-gen video ads should run 30–40 seconds; longer formats are unsuitable for lead gen.

Leads are currently averaging $150 each against a target of about $90; Zach is fine continuing to test different angles as long as CPL stays around 88–90.

Keep the old ad account running while the new ad account warms up and stabilises; don't shut the old one down until the new account performs consistently or the old one stops delivering.

Conversion rates for Book Keng Ad D – photo slideshow dropped significantly in the last 7-day window versus the previous one; keep an eye on that ad.

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Automated reply to homeowner leads will send the 2026 Collection PDF instead of redirecting to the Comuna website.

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Send the 2026 Collection PDF in the automated DM reply rather than redirecting leads to the Comuna website; Alex agreed it's the better option.

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Stopped reaching out to leads over DM to ask for layout or design theme — doing so caused at least a 60% drop due to no reply, so Zach asked Ann to stop.

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Asked Ann to stop reaching out to leads to ask for layout or design theme — doing so caused us to drop at least 60% because of no reply.

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Alexander Singh will send the automation mailbox address, setup instructions and Meta Ad Library access links via WhatsApp, and handle email routing/phone linking offline.

Recruitment campaign will be prioritized over launching the Community Academy (CA) campaign, to establish a performance benchmark first and hit the 25 enrollment target.

Recruitment ads run evergreen with no fixed end dates — use 'limited slots' / '10 slots open' messaging instead of deadline-based promotions.

Agency will build the baseline automation mind map first, with the client iterating on top of it, rather than the client building the whole map from scratch.

zach lee to complete the required Community Academy training documentation within 2 weeks.

Consulting retainer officially commences in August; today's call and the previous one are included in the package. Session 1 on 3 Aug, Session 2 on 11 Aug.

Recruitment campaign budget set to 2,000, run as a daily budget (~80/day) for a consistent evergreen flow.

Hook rates around 10% identified as the primary performance issue.

Splice long testimonial videos into shorter segments with strong hooks (e.g. 'POV' style) and a clear CTA.

Previous 'Boonking' campaign review: Short Video B and Slideshow DA performed adequately, others did not; splitting ad sets into individual ads was inefficient.

Deactivate ads with excessive cost per lead — specifically the ones currently around $200–250 — but base pause decisions on both CPL and conversion volume, not premature reaction.

CRM Conversion API for Meta ads is shelved — ignore the setup popups.

Creative structure: three angles × three formats (video, static, carousel) = nine variants; launch with six active ads and hold three in reserve as backups.

Moved management to a new ad account, currently running a single campaign at $130/day, to resolve global automation issues affecting previous campaign structures.