Hoft Collective

“That's from the if I know it's from the website also.” — Nigel Tan

“So that's why uh just want to check if is like the 4.8 stars uh the the reviews and then the nine stage road map process the super trust certified is all factual uh information.” — Nigel Tan

“So previously we shot four houses correct uh recent one condos and all this right.” — Nigel Tan

“there's about 10 leads that were submitted from website and the other 150 were from their CRM.” — Alexander Singh

“We have six applications submitted and this is for uh second half, we should be looking at maybe like four, three to four of them. Not sure why there six maybe duplicates” — Alexander Singh

“the lead sheet, if you can see, just every single lead that comes in through their website, meaning that technically during this time period, right, they had 27 leads in total.” — Alexander Singh

“if I were to look at their form field right now, right on on Squarespace, they have about 10 or 11 submissions. Uh, three of which are attributed to Meta based on the UTM parameters.” — Alexander Singh

“So for example 8 to 14 weeks that will be like your 25% of your picture.” — Nigel Tan

“Whatever the case is just note that their total budget should be around 2K a month.” — Alexander Singh

“So they're boosting I think they're boosting like Instagram post here. They're boosting. So So you can see these two posts have spent about like uh $900 in this time frame.” — Alexander Singh

“the two weeks part is just saying that their cycle ends on in two weeks to make payment for the next cycle. So if they want to continue then by all means we just leave it on.” — Alexander Singh

“confirming the campaign runs indefinitely with a two-week payment cycle, a $60 daily budget, broad targeting, and maximum lead optimization under the "hoff collective" data set” — Meeting notes (Gemini), summarising Alexander Singh

“there's a small hiccup whereby I think one of the companies in their group recently got like some issue with their case trust accreditation which is the the whole like angle for the event like it all all trust forms.” — Alexander Singh

“we were told that they want to do the hiring and the hiring is like an ongoing thing that they don't plan to stop it's just a keep hiring keep hiring” — Jil Micole Lee

“meaning on the back end either they have walk-ins or they have like organic whatever it is they might tag them in their CRM as a lead” — Alexander Singh

“least it balances out in that sense because warm jap is” — Sherman Ng

“Yeah, this is German. Uh, he'll be handling the social media account for our site.” — Gabriel Ng

“So some might be canvas some might be Google search some might be canvas or Facebook. This is what the lead shows up. Uh so yeah canvas is the random platform where where they also are buying leads.” — Alexander Singh

“Um Jonathan for tracking purposes right just take note like the Google sheet and their Squarespace time stamp seems to be 8 hours off.” — Alexander Singh

“when they press the submit button uh square it's a Squarespace form so it's native.” — Alexander Singh

“We have shot a lot of bureaus in your office already like we we we shoot you guys working on the com using the autocat or like even doing mboards that one we already have.” — Nigel Tan

“So we can only just try to take things that we feel okay maybe it's nice but then uh on actual” — Gabriel Ng

“So the first one we did was we introduce someone new from the team” — Nigel Tan

“I I saw the I click the app and within seven days I decide to contact them like offline, literally walk into their showroom and they they call me into their CRM as a lead.” — Alexander Singh

“so that the light is more consistent in the showroom itself.” — Jil Micole Lee

“so far is good because uh it's easier to shoot especially there's a sofa in the studio.” — Sherman Ng

“If it's like that then I'll say you now it's an Instagram post that we did before uh but it's being” — Gabriel Ng

“So for Squarespace, it doesn't have this uh and that's why I created the hidden fields myself.” — Alexander Singh

“old videos anymore. So we will need uh like new houses to take these videos at.” — Gabriel Ng

“we script it in a way where hopefully it's more relatable to Singaporeans.” — Nigel Tan

“we know that they have linked their CRM based on the ad setup that you pointed out. So most likely these red color events are all triggering based on their happy.” — Alexander Singh

“Uh I think just to double confirm for modern Zen is the what's this Kim Kim Kim?” — Nigel Tan

“Uh just want to double check for the mid modern century uh bureau, right? Uh because the folder I checking is like still empty.” — Nigel Tan

“Yeah. So I think just missing the Cosmopolitan, right?” — Nigel Tan

“what we have we just do like a simple uh differentiation of like the different concepts and themes and then we show like how how the different colors” — Nigel Tan

“um they they have quite strong organic and I think they run Google ads also so uh these leads should be attributed to other sources” — Alexander Singh

“But okay next one. Lifestyle video. I think I asked J mostly looks okay.” — Alexander Singh

“I think you already have three long form videos inside.” — Jil Micole Lee

“but it's just that maybe I I think if it's quite not align with the kind of aesthetic branding that uh Sheldon was going for, I'm not sure if it's okay with you guys” — Nigel Tan

“Uh currently no currently no. Uh but I'll update if there are any changes.” — Sherman Ng

“So, so today we just actually type shooting right now for the videos. We also had to change all the scripts like very last minute. They just told us last night.” — Alexander Singh

“when I click in your audience network is unselected and the reason is your account controls here you set right.” — Alexander Singh

“Then uh we will discuss alongside with Gabriel also and then uh we'll let you guys know whether all of it we want to include tax” — Sherman Ng

“when we go to a client house, it's not like it's just shoot like that. There's a lot of clearing up, there's a lot of uh clearing that mess because it's very live in.” — Gabriel Ng

“Uh because we still need to arrange with the owner. So uh it might take a bit of time for that.” — Gabriel Ng

“one more thing is for HOFTright their images they quite particular even videos right they're very particular about their aspect ratio.” — Alexander Singh

“Yeah. One is 111 is 916. It's square and vertical.” — Jonathan Lew

“So you're using like C details or whatever. But in the future, you can also just use learn more if you want.” — Alexander Singh

“So I think is to showcase that say general workflow first before we go into details on how each specific designer work.” — Nigel Tan

“I mean things like product browsing is turned off.” — Alexander Singh

“nine stage road map. Uh right, you just follow our Yeah. workflow.” — Sherman Ng

“It will link up to any catalog pretty much in our business account, which is like other client stuff.” — Alexander Singh

“Yeah. I haven't run yet cuz I haven't set up the Yeah.” — Jonathan Lew

“just generally try not to put any end dates uh even though I it's a bit safe but because when you edit it later then it will like reset your ad so I took that off” — Alexander Singh

“uh website maximum lead number using half collective you can delete the other datas that you created uh metal leads okay correct” — Alexander Singh

“to be safe, you could try to do non equals like you try to do um contains.” — Alexander Singh

“I think we probably need to wait out a bit for the campaign to run like latest by tonight.” — Alexander Singh

“So the best thing to do in this case is to probably remove the pixel here which I have done already.” — Alexander Singh

“Uh I mean it's not really like a nstage road map process whereby it is something that we talk about. It's just simply just something that we try to uh let the kind know what what's the workflow like.” — Sherman Ng

“So up to this point right if I remove the pixel here then everything should be saved in the sense that a lead will only be clocked after it comes into the thank you page.” — Alexander Singh

“we leave that up to the conversation that you will have with the founders law they let us know” — Jil Micole Lee

“there's a small hiccup whereby I think one of the companies in their group recently got like some issue with their case trust accreditation” — Alexander Singh

“we try to incorporate like colors and like different fonts and then like it will like make you like second look the picture like hey what is about and then like all for free.” — Nigel Tan

“Then uh when you say select maybe selecting furniture or like doing the measurements we also already have videos that you have provided previously.” — Nigel Tan

“the three points that listed you all said that you are not sure if this is what you already checked. So that those were just mainly placeholders.” — Nigel Tan

“it's more so like you know you don't have to stick to a certain font for example you don't have to stick to a certain color it's all about it looking uh cohesive but different at the same time” — Sherman Ng

“I think uh every ID from firm in Singapore will tell you the same thing that their design are the best I think uh try not to compare to others in that sense because if if we were to compare it in this way I feel like it's more of like diminishing other competitors” — Sherman Ng

“you guys are going for more slow mellow like we talk slowly so it's it's very hard to balance between” — Nigel Tan

“more of like um the conversion is not the primary um thing that they're looking at right so for example for ads definitely you want to get leads you want to get conversions and everything but actually for them at this current stage in time uh the conversions is not the most important thing the most important thing is actually more So the awareness” — Sherman Ng

“but right now I will still we will still want to have it more aligned to our branding.” — Gabriel Ng

“And for Hoff right I think because they are like more designcentric they don't want like a very scammy uh CTA button.” — Alexander Singh

“they they are quite strong in terms of walkins branding and everything so I don't think they even like are that focused on this now” — Alexander Singh

“it's just to reiterate like you are really about the design of the lifestyle rather than the the the just looking nice only but there's like thought behind it.” — Nigel Tan

“Well, then from a more premium brand positioning standpoint, I don't think it's uh very good.” — Sherman Ng

“But let me take a look. Yeah, I think something like that would be good like you know cleaner um more magazine looking like I would say.” — Sherman Ng

“the founder story kind of um execution the kind of videos that we saw right u I I don't think it aligns with what we want” — Gabriel Ng