Hoft Collective
← All clients- · Receives enquiries from non-Meta sources including Google Ads, organic and walk-ins, in addition to paid Meta ads
- · Website lead flow runs from a contact page with a form submission to a separate thank-you page, where the lead event fires
- · Company website is built on Squarespace, using Squarespace's native form on the contact page
- · Has a showroom that prospects can walk into
- · Operates a CRM that is linked to Meta via server-side Conversions API (CAPI), firing lead events from the back end
- · The Meta pixel was removed from the client's contact page to stop Squarespace form submissions firing false lead events
AM: Jil
Before you speak to them
3 open complaintsClient wants the actual CPL calculated strictly as ad spend divided by verified paid-ad leads, not including all website enquiries or relying solely on platform-reported attribution.
11 flagged risksClient's legal team is reviewing PDPA compliance and how client information is accessed, tracked and shared with external parties.
9 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
12 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
0
leads · $0 spent
Sept 2026
0
leads · $0 spent
Cost per lead
—
Monthly avg
0
leads/mo · —/mo
Recent client complaint detected
Check the knowledge tab for the complaint details and address it in the next cli
Recent commitments to follow up on
Review what was committed and ensure it's being delivered.
New campaign mentioned — no creatives ready
Generate new creatives for the upcoming campaign. Check the knowledge tab for de
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- constraintNever run an ad from the wrong page — treated as equivalent in severity to a wrong landing page link.17d
- constraintExclude placements like Audience Network at campaign level, not via account-level controls.17d
- constraintProduct catalog must be 100% off on all ads at all times, or it can link up to another client's catalog in the shared business account.17d
- constraintKeep additional shoots to a minimum — the June batch needed a lot of extra footage and the coordination was a stretch.118d
- constraintB-roll must match the design theme being talked about in the script — e.g. don't show another theme while the script talks about Japandi modern Zen or Cosmopolitan.138d
Data completeness
71%WhatsApp141 messages, last 1 days ago
Meeting notes5 notes, last 16 days ago
Drive documents5 documents ingested
Meta AdsNo ad account linked
Knowledge base76 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history32 pieces extracted
ClickUp archive456 items
Gaps — the team may assume we have this
- No Meta ad account — spend, leads, and campaign data won't flow
- No angle material — creative strategy can't generate angles
Client health
Happy+Active communication26 messages in 30 days
+Regular reviewsLast meeting 16 days ago
Creative pipeline
Organic · 2026-10
Facebookapi
- Followers
- —+9
- Impressions
- 1,386+38%
- Reach
- —
- Engagements
- 1,076
- Eng. rate
- —
- Posts
- —
Instagramapi
- Followers
- —
- Impressions
- 32,380-55%
- Reach
- 7,637
- Engagements
- 230
- Eng. rate
- 3.01%
- Posts
- —
Team
1 assigned- JJil· Account manager
Account
- Business
- —
- Website
- —
- Services
- —
- Primary AM
- Jil
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-10-01Ingested "Hoft Sync – 2026/10/01 17:38 GMT+08:00 – Notes by Gemini": 27 new facts, 5 escalations.
- 2026-09-29Ingested "HOFT Ad Campaign Update (Internal) – 2026/09/29 13:59 GMT+08:00 – Notes by Gemini": 8 new facts, 0 escalations.
- 2026-09-16Account details updated: amPrimary.
- 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 5 copy variants kept of 5.
- 2026-08-23Ingested "Atlas x Hoft Collective – 2026/06/02 15:53 GMT+08:00 – Notes by Gemini": 12 new facts, 3 escalations.
- 2026-08-23Ingested "Hoft Collective x Atlas – 2026/06/09 13:57 GMT+08:00 – Notes by Gemini": 12 new facts, 0 escalations.
- 2026-08-23Ingested "Atlas x Hoft Collective – 2026/06/22 15:59 GMT+08:00 – Notes by Gemini": 17 new facts, 1 escalations.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.