Occra Education
Education / Coaching← All clients- · Occra's tutors range in age from 21 to 26
- · Regular lessons are priced at $360 per subject
- · Occra considers its pricing to be at the market average
- · Referral scheme pays $50 cash for each student referred
- · Students who reach 10 referrals receive the newest iPhone
- · Occra has seven tutors, following two recent new hires
Needs attention now
LEAD NOTIFICATIONS DOWN: 19 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
19
leads · $2,339 spent
Sept 2026
45-58%
leads · $1,346 spent
Cost per lead
$123
was $30+312%
Monthly avg
54
leads/mo · $1,395/mo
Campaigns this month · 2 active
Each lead is costing more — act before the client notices
Check the media buying board for the bottleneck, prepare an explanation, and hav
Monthly review overdue
Schedule a review call. The portal has performance data ready — open the client
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- preferenceContact them in the mornings, before 3:00 PM — afternoons are taken up with teaching. Future meetings to be scheduled in the morning.66d
- preferenceWilling to try 'rage bait' style hooks (deliberate typos, visually unconventional) and A/B test hooks; talking-head educational videos and the bottle-spinning creative did not land.66d
- preferenceFor English, highlight argumentative writing and comprehension — the areas students struggle with most.66d
- preferenceKeep the current Gen Z, student-centred style for all social and ad content; not formal/professional talking-head educational style.66d
Critical — needs Dev Lead now
LEAD NOTIFICATIONS DOWN: 19 Meta leads this month but zero WhatsApp notifications. Leads are not reaching the client. Dev Lead must check GHL → Zapier → Wassenger chain.
Data completeness
50%Gaps — the team may assume we have this
- No WhatsApp group — client conversations aren't being captured
- Last meeting note is 59 days old — are review calls being recorded?
- Only 1 meeting note but client has been active ~2 months — older review calls may not have been ingested
- No angle material — creative strategy can't generate angles
- Lead flow broken: 19 Meta leads, 0 notifications
Client health
NeutralLast six months
Up 12% across the window, 2085.2 → 2338.1.
3 of 5 moves went the same way, so the direction is the series and not one period.
Down 86% across the window, 139 → 19.
4 of 5 moves went the same way, so the direction is the series and not one period.
Up 720% across the window, 15 → 123.
One move on Oct is 66% of it — without that step the line is close to flat.
By campaign purpose
- Client acquisition$6,879.84 · 200 results · $34.40 each
- Unclassified$2,627.56 · 171 results · $15.37 each
Creative pipeline
Organic · 2026-10
- Followers
- —+4
- Impressions
- 834-5%
- Reach
- —
- Engagements
- 694
- Eng. rate
- —
- Posts
- —
- Followers
- —
- Impressions
- 43,877-16%
- Reach
- 5,327
- Engagements
- 1,011
- Eng. rate
- 18.98%
- Posts
- —
Team
1 assigned- JJil· Account manager
Account
- Business
- Education / Coaching
- Website
- occraeducationstudio.com
- Services
- —
- Primary AM
- Jil
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 6 copy variants kept of 6.
- 2026-08-20Ingested "Atlas x Occra – 2026/08/13 09:56 GMT+08:00 – Notes by Gemini": 34 new facts, 2 escalations.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.