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How work moves

Every stage below comes from an SOP already written down, and links to it. Pick a role to see only the stages that are yours — and where the work in front of you is actually sitting.

Run the account

Read what happened, decide what to change. The portal recommends; a person always executes.

  1. 1Tech

    Pull performance

    Ad-level results, read-only

  2. 2Media Buyer

    Read the strategy readout

    Which format, hook and mechanism actually carried

  3. 3Media Buyer

    Decide what to change

    A scale, pause or refresh, with the reason

    Do it →No SOP yet
  4. 4Media Buyer

    Apply it in Ads Manager

    The change, made by a person

An amber arrow is a handoff — the work changes hands there. Those are where things get dropped, far more often than inside any one person’s steps, so the map draws them louder than everything else.