A
?
AssetsWorkflowsHandbookDesign system

How work moves

Every stage below comes from an SOP already written down, and links to it. Pick a role to see only the stages that are yours — and where the work in front of you is actually sitting.

EveryoneAccount ManagerCreative StrategistDeliveryMedia BuyerFounderTech

Make creative

The chain from what a client said to an ad that can be attributed back to the idea behind it.

  1. 1Creative Strategist

    Ingest their content

    Raw transcripts and source material on the record

    Do it →SOP
  2. 2Creative Strategist1723

    Facts extracted

    Claims, drafted — not yet usable

    Do it →SOP
  3. 3Creative Strategist197

    Work the deconflict queue

    Contradictions and scope changes resolved at the source

    Do it →SOP
  4. 4Creative Strategist42

    Promote facts to angle material

    The only facts an angle is allowed to be built from

    Do it →SOP
  5. 5Creative Strategist84

    Draft angles

    An argument, with its hook and funnel stage

    Do it →SOP
  6. 6Founder32

    Approve the angle

    An angle code — the thing an ad name points back at

    Do it →SOP
  7. 7Delivery

    Generate statics

    Creative, on-strategy by construction

    Do it →SOP
  8. 8Delivery

    Name it under the convention

    Lineage — results resolve back to the idea on import

    SOP

An amber arrow is a handoff — the work changes hands there. Those are where things get dropped, far more often than inside any one person’s steps, so the map draws them louder than everything else.