Hydse

“we also want to put in the be safe level four bench in this area in this section.” — Germaine

“And also I have to say five stars is super good.” — Jil Micole Lee

“for marketing event awards specifically we have four now.” — Germaine

“And and also um like the gold and silver, right? There's a category. So I don't know if we want to put the category in also” — Nazran Ahmad

“but we have also been awarded um um I think in 2019 and 2018 previously um for the same award um I think it's a different category but we we were awarded like bronze and silver previously so that's something that we also want to put it on the” — Germaine

“The tech side you guys have around 11%. The financial service side 6%.” — Jil Micole Lee

“for Instagram itself we saw a growth of like eight followers and Facebook we saw growth of four and LinkedIn two.” — Jil Micole Lee

“I would say realistically I can identify maybe about five events um that we can do to feature.” — Germaine

“we have 14.37% sitting in over 10,000 plus employees. So, that's a good thing for us. It just means they're big people. They're big names. And our second highest is actually the people from 11 to 50 people in their company size. Third highest is the people within the 1,000 to 5,000 range.” — Jil Micole Lee

“it's also a threeday event. Um, so it's not just one day, there's three day plus one gala dinner... it's attended by I think about 300 plus attendees.” — Germaine

“in terms of your daily page view we are seeing around two page view per day per account.” — Jil Micole Lee

“but in terms of your daily page view we are seeing around two page view per day per account.” — Jil Micole Lee

“Minimal social media presence (IG: 144, FB: 109, LinkedIn: 533)”

“in terms of like the posting itself, we currently have around 594, which is quite not too bad. It's an increase to of like 500 as you can see.” — Jil Micole Lee

“So I think having the mobile friendly um would be also very important because they are currently like 80% of our clients” — Germaine

“for Instagram itself we saw a growth of like eight followers and Facebook we saw growth of four and LinkedIn two.” — Jil Micole Lee

“for the reach per day we're are targeting around like 41 a day and the average engagement rate is around 47.” — Jil Micole Lee

“for the reach per day we're are targeting around like 41 a day and the average engagement rate is around 47.” — Jil Micole Lee

“we have 14.37% sitting in over 10,000 plus employees. So, that's a good thing for us. It just means they're big people. They're big names. And our second highest is actually the people from 11 to 50 people in their company size. Third highest is the people within the 1,000 to 5,000 range.” — Jil Micole Lee

“As for daily clicks, this is a good thing because we have around five clicks on an average per day” — Jil Micole Lee

“I think your clicks previously was only at six. Now our clicks are at 77.” — Jil Micole Lee

“There is also transportation, logistics, supply chain and storage which falls under the 2.61.” — Jil Micole Lee

“Surprisingly, we have oil gas and mining which is like 0.56.” — Jil Micole Lee

“It's only administration but our administration falls under the 2.43% which is quite low compared to like the sales and operating which is hitting like almost a 10 to 11%. Marketing is quite high. It sits around like the 6.9%. And the BD it's 9.8 program project management 5.6.” — Jil Micole Lee

“our administration falls under the 2.43% which is quite low compared to like the sales and operating which is hitting like almost a 10 to 11%. Marketing is quite high. It sits around like the 6.9%. And the BD it's 9.8 program project management 5.6.” — Jil Micole Lee

“LI: Grow from 533 followers to 800-1000 followers”

“As for daily clicks, this is a good thing because we have around five clicks on an average per day” — Jil Micole Lee

“But in terms of posting wise, we see an increase of around 83 views.” — Jil Micole Lee

“But in terms of posting wise, we see an increase of around 83 views.” — Jil Micole Lee

“Over 80% revenue are from government contracts and agencies”

“So for example like increasing our private sector inquiries from like 20% to 30% by end of the year.” — Germaine

“technology side went down a little bit um by 0.45 and then for the financial service side it's a little bit flat” — Jil Micole Lee

“for all in all Instagram we did get an increase in five followers. Facebook still stagnant. LinkedIn we have an increase in one follower.” — Jil Micole Lee

“in terms of the age itself, you can roughly tell like the ones that actually following are like the people between the 25 to 54 range. But the highest is still the 25 to 44” — Jil Micole Lee

“you can roughly tell like the ones that actually following are like the people between the 25 to 54 range. But the highest is still the 25 to 44” — Jil Micole Lee

“your engagement rate is close to 4.2 or like five sometimes and take note benchmark for engagement rate is 0.8” — Jil Micole Lee

“their engagement rate hit 5 to 7 percent, outperforming the industry benchmark of 3 to 3.5 percent” — Jil Micole Lee

“how do we and our team is only about you know less than less than 20 project managers themselves” — Germaine

“this runs for about four to five days” — Germaine

“For boosting, you can go to like $50. But for ads, man, I would say you have to have at least $1,000.” — Jil Micole Lee

“in terms of like the posting itself, we currently have around 594, which is quite not too bad. It's an increase to of like 500 as you can see.” — Jil Micole Lee

“I have quoted at least like 50 to 80,000 on the phone before.” — Germaine

“I would normally suggest clients to go $7 to $8 a day. Don't go anything above... I would say try and test it out for three to five days.” — Jil Micole Lee

“usually heights taking clients who are planning this events like six months in advance. If you need a conference, we need six months at least to plan something like that.” — Jil Micole Lee

“LI: Grow from 533 followers to 800-1000 followers”

“Building a credible digital presence that attracts private sector clients and generates 4 - 6 qualified leads per month.”

“Engagement rate: 3-5% across platforms”

“So um we like be safe certification we also want to put that” — Germaine

“Um Singapore my sustainability certification.” — Nazran Ahmad

“I think I should also share with you like sustainability that's something we are in the process of getting certified so those are the things the badges that we kind of want to put maybe in here or above the stats or something here” — Germaine

“for example the award that we are attending we were nominated because of our gamification of the event” — Germaine

“on uh LinkedIn side you can see the professional service side administrative technology and accommodation it increased financial service I would say it's a good thing that it kind of went down” — Jil Micole Lee

“the ones that actually do much better is the one that actually has more behind the scenes kind of like photo, less informative.” — Jil Micole Lee

“our carousel isn't heating as strong and our views are hitting stronger and that's normal because we haven't been posting for a while.” — Jil Micole Lee

“I think for clients it's a little bit older. I would say fall between the 35 to 44 range.” — Germaine

“I think for clients it's a little bit older. I would say fall between the 35 to 44 range.” — Germaine

“It's like a whole series that we do annually kind of thing.” — Germaine

“Um, and I think that the like frequency of it probably isn't as often like maybe after this five events, I would say maybe the next update will be like twice a year or something like really we don't really do large or high high profile ones very often like every month.” — Germaine

“you guys have almost like a smaller kind of like Singapore crowd, but also quite big across Nigeria, which is quite interesting.” — Jil Micole Lee

“Of course, that's Indonesia and unsurprisingly Pakistan,” — Jil Micole Lee

“we've been involved in smaller projects um in conjunction with SEU for the past few years” — Germaine

“our recurring clients, right? Um at first the ones that we wor with was they were junior and then later they got promoted and then they had juniors under them and then after that they would recommend us and then the juniors will contact us and then after that the the cycle just goes on” — Nazran Ahmad

“marketing managers project.” — Germaine

“for Instagram you see that we have a total increase in views and this is rightfully so because we have been posting a lot of videos.” — Jil Micole Lee

“Seniority it's also very targeted. So it's a good thing we're right now targeting a lot of like the senior which is what we want to do right” — Jil Micole Lee

“significantly on uh LinkedIn side you can see the professional service side administrative technology and accommodation it increased financial service I would say it's a good thing that it kind of went down” — Jil Micole Lee

“there's like an increase in the number of people that were looking at our page in the entry level and of course the director level” — Jil Micole Lee

“it really went from like the younger audience to like the mid-range... the ones who actually make the decision, they usually sit between the 35 to 50 range” — Jil Micole Lee

“in September, it seemed like the Pakistan went down... Nigeria also went down. But there's still people watching and we have Malaysia coming in.” — Jil Micole Lee

“for Instagram, we definitely spiked in terms of views and engagement rate. For Facebook, page visits increased, but the total views in terms of post it went down. For LinkedIn, everything went down.” — Jil Micole Lee

“she was talking about how how much she enjoyed working with you guys” — Jil Micole Lee

“Yeah, the one with everyone did the best in terms of reach and organic views.” — Jil Micole Lee

“we we are in we're still editing the video. So yeah, we don't have the final one yet.” — Germaine

“the room itself just showcases that you guys also cover the the fact that even at the event that you guys manage, you guys could build something from scratch just purely for the interactive purposes.” — Jil Micole Lee

“they wanted this kind of a 4D magic kind of room they call it the dragon's den right or the scammer's den so um we we had to build that room” — Nazran Ahmad

“we created an environment that is similar to the environment that you see daily just to show that you know a scam can happen everywhere even in the comfort of your home” — Nazran Ahmad

“we made we came out and conceptualized and create the hardware um for all this interactive element for the for the exhibitions” — Germaine

“there is also an a small launch segment because they launched a book a healthcare book for both of the days. So we had to conceptualize, design everything custom um like a mini launch sequence for for them.” — Germaine

“So this is the I can act against scam website.” — Nazran Ahmad

“it's some Asan minister's meeting” — Nazran Ahmad

“for example there are some events there are multiple category for example it's a conference but it's also a hybrid conference so we kind of have to tag them up accordingly” — Germaine

“you'll see um a few four bas basically four games right scam or not scam shady uh scammer scrammer and operation scam sweep. Uh so we designed these games. Uh we produced these games” — Nazran Ahmad

“um what we will um you know what are the scope that we cover like do we do design do we do the the fabrication you know what what kind of things we do for this event and all that.” — Germaine

“apart from speaker management there is delegate management where I have to you know like book hotels arrange a transport um and pick up for this overseas guest” — Germaine

“right now for this particular event we are doing even their visas application coming to Singapore” — Germaine

“that's where we have overseas delegate management where I think a lot of um maybe tech industry when they host conferences and events that we invite a lot of overseas speakers” — Germaine

“because we actually have close relationship with like EMA which is the organizer in that sense” — Germaine

“I think award ceremonies we can use the like patron of the arts something like that so it's a little bit of a less rigid format of award ceremony still a little bit more creative input um hopefully to the private sector um although it's still NAC which is under Yeah. Yeah. And we've also got it for like a few years straight.” — Germaine

“we've helped clients for discount individual booths before. So they so they involved in the tech show for example and then they would get us to come in to design their booth but only for them.” — Germaine

“I mean I I did run it through with our developer but but I guess I mean I I mean I I guess I've shared that what what he needs, right?” — Germaine

“No active or regular posting”

“don't think we have any recent tech clients. I mean, you know, in the past we've done a few here and there, but that's like in, you know, we were just supporting another like ad agency or another agency for that matter.” — Nazran Ahmad

“We've got people from UK writing to us asking us to you know whether we want to bring in some artists.” — Nazran Ahmad

“We've wor with the China client before.” — Nazran Ahmad

“We've wor with the China client before. Um from India. Uh I mean we've had a couple of inquiries of them asking for partnership. I guess they are doing they they are doing events there but they want to do something in Singapore for their clients. So they they need a partner you know a local partner.” — Nazran Ahmad

“we have done SLG which is the the energy right and then we have a couple of healthcare conferences” — Germaine

“we have done SLG which is the the energy right and then we have a couple of healthcare conferences” — Germaine

“we do work with tamasi who uh um from time to time uh and we in fact the person who the team lead um who kind of approves all the stuff or sometimes um once upon a time did contact us for some of the projects. Uh she's a VP, right?” — Nazran Ahmad

“We've got people from UK writing to us asking us to you know whether we want to bring in some artists.” — Nazran Ahmad

“All our launches and groundbreaking has been very ministry fronted” — Germaine

“then there is the subcategory below with um like some of this call capabilities. So that's all like the added services I would say that we also provide” — Germaine

“we bought like new sets of conference mics for meetings... recently we bought a new set of the wireless ones” — Germaine

“we had to find like a lot of glow-in-the-dark ink and then test and then after that we had to paint it with that ink” — Nazran Ahmad

“we've also actually done filming for their social media so they engage us to do like their marketing that sort of thing... So that's something that we have not done for for any events before.” — Germaine

“for example, we've got this um inaugural anti-cam um you know, national anti-cam road show.” — Nazran Ahmad

“but I would there is one award ceremony on the 1st of September, but we can only take photos in September itself” — Germaine

“if not it might not you know like road show then it becomes just a conference might be confusing” — Germaine

“like yeah something like that like maybe exhibitions then like one featured photo of the biggest or the grandest exhibition we have” — Germaine

“So that I think it's like seminars meetings award ceremony and all that.” — Germaine

“So that I think it's like seminars meetings award ceremony and all that.” — Germaine

“So I think maybe the differentiation is just that we can provide all of them within you know one contract uh that sort of thing” — Germaine

“we've had a couple of inquiries of them asking for partnership. I guess they are doing they they are doing events there but they want to do something in Singapore for their clients. So they they need a partner you know a local partner.” — Nazran Ahmad

“most of the meetings we do are actually hybrid so we bring in that whole setup um that can run through Zoom” — Germaine

“But the only thing to take note is just that we have um like confirmed the I think it was seven uh event category. So we will stick to that.” — Germaine

“the person took the remote and turned on the fan inside the video and we had a fan there that would turn on at that very moment.” — Nazran Ahmad

“initially it was made into those arcade games. You know it looks like those arcade machines. Uh and they were they are still rolling actually.” — Nazran Ahmad

“we we are in we're still editing the video.” — Germaine

“Website exists but lacks case studies and updated info”

“the only thing that we just need to confirm is to make sure that the developer can incorporate the interactive elements that we currently have on the previews right now like for example the conference meetings like all the words switch every second and like the photos sync up together.” — Jil Micole Lee

“we do work with tamasi who uh um from time to time uh and we in fact the person who the team lead um who kind of approves all the stuff or sometimes um once upon a time did contact us for some of the projects.” — Nazran Ahmad

“hopefully maybe by end of this year, we can have like a show real sort of um that we can feature for the website.” — Germaine

“it will be a new page because usually for sustainability for sustainability it's always recommended to open a new page” — Jil Micole Lee

“it will be a new page because usually for sustainability for sustainability it's always recommended to open a new page but that itself would be a good SEO featur” — Jil Micole Lee

“I also allow my clients to link their LinkedIn on our metrical and then I draft out a rough personalized copy and then I send it to the client” — Jil Micole Lee

“I see a lot of the uh editor putting in like very floral very dinner very wedding dinner.” — Germaine

“I would say one thing that the client really like is that there's one person like once you're appointed... then you will follow through. Yeah. um throughout. So there's no like jumping in. There's only one person that you talk to which is gives clarity and like accountability” — Germaine

“Okay, for the marketing event awards, I'm pretty sure we can extract the logo out as long as we don't, you know, resize it, you know, like in any other way.” — Germaine

“the ones that actually do much better is the one that actually has more behind seen kind of like photo, less informative.” — Jil Micole Lee

“let's say how many plastic bottles we save at the end of the event” — Germaine

“if we take B-roll shots that we are using it for other events then definitely I think featuring like the backdrop with the event logo is okay as long as you know the same things like no client face and all that is there is perfect.” — Germaine

“the ones lower in the hierarchy they are the ones gathering the information and trying to gather a bunch of event companies and trying to um ask for the quotes and um you know um and gather all the data requirement data required for the evaluation and of course eventually the approval is done by the high up” — Nazran Ahmad

“whereas the you know the the ones lower in the hierarchy they are the ones gathering the information and trying to gather a bunch of event companies and trying to um ask for the quotes and um you know um and gather all the data requirement data required for the evaluation and of course eventually the approval is done by the high up” — Nazran Ahmad

“Uh I think okay. Yeah, we just don't we just don't have a lot and we're trying to build that.” — Germaine

“Qualified leads: Non D&Ds”

“he could download this as PDF, JPEG, SVG or PNG.” — Jil Micole Lee

“we don't collect enough data to have all these um you know numbers... a lot of it um is the actual execution of it the creatives but the numbers they generally the clients will generally track themselves.” — Nazran Ahmad

“T is 30th. Um, 30th to 31st.” — Germaine

“I will be away for like until 29. I think the 26 to 29.” — Germaine

“That's me. Yeah.” — Germaine

“as much as possible, if there is a way we can use our own photos, we will try to do that. Um AI also um I think stock photos first if there is then AI last option I guess.” — Germaine

“And also I think for my site development probably it would also be one business week. Um once everything is done yeah and and approved and all then I think with the design file it will it would be faster for for our site to work on rather than him building the pages from scratch.” — Germaine

“So it's just like the portfolio file that that we have in our shared um folder is really just that. So we kind of just pick and choose what we want to share with our client and then we just copy it out separately as a file.” — Germaine

“I booked the I boo him a studio shoot for his head shot” — Germaine

“the main people that Nigel um really wanted to focus on was Nas, yourself, and Eddie. I think you guys had the most stable with the camera” — Jil Micole Lee

“for the static and carousel content, it's very dry in a way. More educational content this month, but it's more so again more focused on like what we do, how we do it, the processes.” — Jil Micole Lee

“Nigel will be out of office. during the middle of October for like two weeks because he's shipping his like wedding photos. So the next shoot for like November if we're shooting with N will be end October itself for November's content” — Jil Micole Lee

“Nigel will be out of office during the middle of October for like two weeks because he's shipping his like wedding photos. So the next shoot for like November if we're shooting with N will be end October itself for November's content basically.” — Jil Micole Lee

“Then maybe we will just stick with alternative one more focus on um the main processes that you guys help with in terms of like the creative and interactive design yada yada.” — Jil Micole Lee

“I think Nigel wanted everything because um, from the past engagement, you can really see a big difference from the numbers itself.” — Jil Micole Lee

“Let's not put uh monies into boosting yet until uh we see September's results.” — Jil Micole Lee

“Let's not put uh monies into boosting yet until uh we see September's results.” — Jil Micole Lee

“So, we can time for like the tear down period where some of the backdrops are still up some of it. Then we can kind of see, you know, people working at the back, tearing down while we interview them, that sort of thing.” — Germaine

“every project is not you know it's not templated it's very customized some cost would be different like even if you engage us for the same event the next year some of the um you know it wouldn't cost the same also” — Germaine

“at first the ones that we wor with was they were junior and then later they got promoted and then they had juniors under them and then after that they would recommend us and then the juniors will contact us and then after that the the cycle just goes on” — Nazran Ahmad

“this is uploaded domain and click up the reports that I share with you. So you can download it directly from there or it's also in our Google Drive as well.” — Jil Micole Lee

“Um but the good thing is we are trying to roll out internally some incentive to get our project managers to um collect the testimonials.” — Germaine

“Google ads um for I mean SEM we have been we have been buying some um ads quite I mean every month” — Germaine

“the reporting we could do it uh most likely following th perhaps on the 8th of October to talk about the reports for September.” — Jil Micole Lee

“We are currently um set till first week of October. Basically, we have post scheduled to like October 2nd, but we don't have any post scheduled for 5th October that week already.” — Jil Micole Lee

“unfortunately I think some of the project managers world are also not with us yeah for for some of the any ones with like name mentioned then we we won't be able to use that also” — Germaine

“my whole agency experience is like we never ever need to shoot landscape.” — Jil Micole Lee

“I think I have something like that, but it's set for We can actually replace it with this. I think it'll make more sense because this is more in line with the target audience that we want to reach out to.” — Jil Micole Lee

“this whole Figma thing is like new to him because like yeah he he hasn't really converted any files so I think it's taking a while” — Germaine

“nas maybe for website I can share with Ming. I mean he has he already has access to this but um maybe we can try working on the homepage first” — Germaine

“So I was thinking if we were to do the 3 hour shoot, it would be 4:30 to 7:30 on 30th.” — Jil Micole Lee

“if we do those private events or or those um you know self initiated events then the numbers will matter a lot more and of course we will have you know we'll track a lot more matrix” — Nazran Ahmad

“under this we wanted uh like a what we do section.” — Germaine

“this we help MNC corporates that one I think um my SEO team was suggesting to replace the about Hydse word so like the header and then there is a header copy is supposed to replace the original chunk.” — Germaine

“what we intend to have this segment is just to match the portfolio text um so it syncs with those that are tech under meetings.” — Germaine

“Um we already fixed all the text and font sizes.” — Jil Micole Lee

“One of it would be the one that highlight which is why organizations choose Hydse. So um I think this will be a segment under the client um list” — Germaine

“Ah yeah yes there is a copy in within the document also.” — Germaine

“what we intend to have this segment is just to match the portfolio text um so it syncs with those that are tech under meetings.” — Germaine

“so the SEO part the that whole chunk is what they kind of refined what we originally have you know like inserting all the keywords and all that” — Germaine

“Germaine Or Marketing Manager”

“we had to build that room and that was quite an interesting journey for us because we've never built that room before, right?” — Nazran Ahmad

“28 Sin Ming Lane #03-133 Midview City S(573972)”

“It's okay to do this and some of that the first founder feature, you know,” — Germaine

“we have very brown like team colors which is very corporate safe but we also have color like coral and lime green and those colors are very bright. So it makes us look slightly playful.” — Jil Micole Lee

“Yeah. But I think we're not that keen on all caps for like Hydse.” — Germaine

“of course the DNDs we don't really do but they may have the award ceremonies they may have um conferences or internal staff events um you know uh I mean the nond internal staff events and they may have road shows” — Nazran Ahmad

“of course the DNDs we don't really do but they may have the award ceremonies they may have um conferences or internal staff events um you know uh I mean the nond internal staff events and they may have road shows” — Nazran Ahmad

“we have the the design elements that we have we have those like lines that are circles I mean the I don't know don't know what you call that but like the design elements that we have are also are not very like structured” — Germaine

“Gaps We Want to Close: Digital credibility gap Discovery gap Portfolio gap Thought leadership Social proof gap”

“And for Facebook, um the priority is quite low. This is just a landing page again.” — Jil Micole Lee

“for Facebook, um the priority is quite low. This is just a landing page again.” — Jil Micole Lee

“Oh. Oh, yeah. Healthcare. That's the other one.” — Nazran Ahmad

“Farah, a Programme & Partnerships Lead, is assigned a stakeholder-facing event that must satisfy partners, attendees, and internal leadership.”

“other than that, I think uh FMCG is one.” — Nazran Ahmad

“considering you guys want to target a different kind of demographic u moving away a little bit from the government sector and moving into the other industries and the private sector.” — Jil Micole Lee

“we just want to um show that I mean over the years we've consistently Yeah. I mean Yeah. We we've got quite a few.” — Nazran Ahmad

“that's actually the one that we won the award for.” — Nazran Ahmad

“So the website, we will only do it after the mobile one is done cuz I think last time you mentioned that a lot of your clients are actually scrolling on phone.” — Jil Micole Lee

“we don't really have much previous event experience but we have like conferences of the same scale that we can kind of push for um though it's of a different industry” — Germaine

“NAS you mentioned last time how you guys incorporate AI into your events or how you guys use this thing.” — Jil Micole Lee

“Establish thought leadership in stress-free, creative event planning and a reliable partnership”

“the ones leading more like comedyish a bit funny uh seems to do a bit better and I think it kind of fits like how we are in terms of like a brand personality” — Germaine

“I think um actually for this um like one team, one plan, one part of accountability, it's something that we also” — Germaine

“Strong offline reputation but almost invisible online”

“it's going to be a meeting and it's just government associated people again. to which is not really our main target audience. It's just good boss for us.” — Jil Micole Lee

“I mean because we do a lot of government and even the non-government ones are not exactly tech.” — Nazran Ahmad

“So we're hoping that we can stay you know as like a leader in this area.” — Germaine

“so I think with that I would prefer something like this that we can kind of play around a little bit to show, you know, that we are also not that structured, you know, so our private clients can maybe trust us a little bit more with their more creative projects.” — Germaine

“he also mentioned that if we post this kind of content we don't want to hard sell our services we don't want to do like a CTA at the end to to get us you know get our services rather It's really like free knowledge kind of thing from us to the world um to whoever that finds us” — Germaine

“remember last year we were talking about calling out more of the private side not too focused on the government so that's what we will try to do like the main focus at the start will be the private companies and then the government can slowly so come in as an additional layer of authority” — Jil Micole Lee

“a lot of this type of events tend to be more trade showish which is something that Nas seems to not be interested in but I did tell him that if we want to enter this industry we have to try something.” — Germaine