Hydse
Events← All clientsEvents
- · Assigns a single project manager as one point of contact who follows the client through from proposal to post-event evaluation
- · Runs hybrid meetings in-house with an integrated Zoom setup, which most of its meetings use
- · Has a close relationship with EMA, the organiser of Singapore Energy Week
- · Provides end-to-end event execution under a single contract, including services such as live streaming that smaller event companies outsource to a second vendor
- · Describes its differentiator as 'one team, one plan, one point of accountability'
- · Owns in-house conference equipment and recently purchased a new set of wireless conference microphones, replacing wired systems
AM: Jil
Before you speak to them
5 open complaintsTry not to overuse certain event photos — there are a few repeats across our content so far.
4 flagged risksHydse has only six Google reviews and a 5-star rating that cannot be recovered if it drops — reviews are hard to get because corporate clients prefer anonymity and government agencies cannot be given discounts.
21 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
8 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
0
leads · $0 spent
Sept 2026
0
leads · $0 spent
Cost per lead
—
Monthly avg
0
leads/mo · —/mo
Recent commitments to follow up on
Review what was committed and ensure it's being delivered.
New campaign mentioned — no creatives ready
Generate new creatives for the upcoming campaign. Check the knowledge tab for de
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- constraintLight-hearted or 'tired staff' content must omit specific event titles and client faces to avoid client dissatisfaction.4d
- constraintOfficial, unaltered logos are required for all marketing event awards; Germaine will source the accurate usable versions.38d
- constraintMinister images may be used (public figures) but should be confined mainly to award ceremonies and launches, to avoid Hydse being read as government-only.67d
- decisionTest a boosted post on the 'three tips' video with generic settings, $7–8/day for 3–5 days, optimised for profile visits.4d
- decisionNo platform split — keep a mix of video reels and static/carousel posts across all platforms rather than reels only on FB/IG and statics only on LinkedIn.4d
Data completeness
71%WhatsApp185 messages, last 6 days ago
Meeting notes5 notes, last 3 days ago
Drive documents6 documents ingested
Meta AdsNo ad account linked
Knowledge base207 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history42 pieces extracted
ClickUp archive324 items
Gaps — the team may assume we have this
- No Meta ad account — spend, leads, and campaign data won't flow
- No angle material — creative strategy can't generate angles
Client health
Happy+Active communication61 messages in 30 days
+Regular reviewsLast meeting 3 days ago
Creative pipeline
Team
1 assigned- JJil· Account manager
Account
- Business
- Events
- Website
- www.hydse.com.sg
- Services
- —
- Primary AM
- Jil
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-10-14Ingested "Atlas x Hydse - Sep Report – 2026/10/14 16:00 GMT+08:00 – Notes by Gemini": 44 new facts, 7 escalations.
- 2026-09-23Ingested "Hydse October Calendar – 2026/09/23 14:56 GMT+08:00 – Notes by Gemini": 30 new facts, 3 escalations.
- 2026-09-16Ingested "Atlas x Hydse - Aug Report + Website Discussion – 2026/09/10 15:58 GMT+08:00 – Notes by Gemini": 30 new facts, 4 escalations.
- 2026-09-16Ingested "Atlas x Hydse - Aug Report + Website Discussion – 2026/09/10 15:58 GMT+08:00 – Notes by Gemini": 45 new facts, 4 escalations.
- 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 8 copy variants kept of 8.
- 2026-08-24Ingested "[External] Hydse Agency Brief": 15 new facts, 3 escalations.
- 2026-08-23Ingested "Atlas x Hydse - Website – 2026/08/04 16:44 GMT+08:00 – Notes by Gemini": 22 new facts, 0 escalations.
- 2026-08-20Ingested "Atlas x Hydse - KPI – 2026/08/12 14:56 GMT+08:00 – Notes by Gemini": 20 new facts, 0 escalations.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.