Hydse

Engagement rate hit 5–7%, versus an industry benchmark of 3–3.5%.

Three shoot options on the table — 26 Oct, 30 Oct, or an office shoot in the first week of November; Germaine to decide by Monday.

Hydse has only six Google reviews and a 5-star rating that cannot be recovered if it drops — reviews are hard to get because corporate clients prefer anonymity and government agencies cannot be given discounts.

Light-hearted or 'tired staff' content must omit specific event titles and client faces to avoid client dissatisfaction.

Shift marketing messaging toward 'one team, one plan, one point of accountability' as Hydse's key differentiator.

Replace a planned November case study with the Asian Bioethics Conference — 3 days plus gala dinner, 300+ attendees.

Facebook will remain stagnant and serve merely as a landing page — target audiences do not use it.

Nas's personal branding is in progress — a studio headshot shoot is booked but not yet done; he has a lot to say but no time to write.

Jil will provide guidance points and draft personalised LinkedIn copy for Nas to approve and publish; team to repost.

Test a boosted post on the 'three tips' video with generic settings, $7–8/day for 3–5 days, optimised for profile visits.

Focus upcoming content more heavily on the tech and financial services sectors.

Audience age shifted from younger viewers to the 35–50 bracket, matching where decision-makers sit; Pakistan/Nigeria viewers dropped and Malaysia appeared.

No platform split — keep a mix of video reels and static/carousel posts across all platforms rather than reels only on FB/IG and statics only on LinkedIn.

The ASEAN event is a government-style meeting over 4–5 days with gala dinners, overseas delegate management and visa applications handled by Hydse.

Agency shoots vertical only; landscape footage can be used if given extra cropping space or edited with a white backdrop and border.

Smaller custom exhibition booths ($50k–$80k) are worth pursuing for leads despite Nas's initial disinterest in standard trade shows.

Hydse's developer is converting the Figma files; progress is slow as the tool is new to them.

Germaine wants to keep humour in the reels — comedy-leaning videos performed better and fit the brand personality, with carousels carrying the credibility.

On-site interviews to use a rough list of questions rather than strict scripts, focusing on how the event went rather than featuring clients.

Will pick 3-4 testimonials from the new compilation to replace the ones currently on the website.

Atlas x Hydse

When referencing client testimonials, keep client details simple — just first name, organisation name and event name.

Atlas x Hydse

Moved around some carousel and static post dates on ClickUp so we alternate between the upcoming reels and carousel/static posts.

Atlas x Hydse

The 2 remaining reels will swap to the newly supplied scripts — post 5 switches to 'EVENT RUNDOWN, PART 3 [REEL] Your Brand Deserves Government-Level Precision' (Germ Reel3), plus 'POST 4 [REEL] What Actually Happens After You Say Yes' (Naz Reel4).

Atlas x Hydse

Nigel was thinking we can do more vox pop video style onsite — not sure if feasible given how busy everyone will be, but keep us posted.

Atlas x Hydse

Team may be busy on the shoot day, so if we shoot then we have to stick to simple short scripts or more candid content.

Atlas x Hydse

"i would prefer having some onsite shots!" — and asked whether interview-style videos are planned.

Atlas x Hydse

Still need a bit more time for the other recordings, targeting to send them over by tomorrow; posts 4 & 5 scripts still pending.

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Any website revisions should be dropped on Figma

Atlas x Hydse

Proposed shooting onsite during the ASEAN event teardown on 2 Nov, alongside November's calendar content

Atlas x Hydse

Reels content is OK; client will revise the scripts before recording and asked by when the audio files are required

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ALT Carousel 2 'Elevate Your Event' should be repositioned as year-end wrapped content summing up the events done this year

Atlas x Hydse

Approved [Carousel 1] What We See vs What You See, [Carousel 2] What Really Goes Into Your Event, [Static 1] A Fully Planned Event Zero Surprises, and [Static 2] Interactive Isn't Decoration (Myth vs Fact)

Atlas x Hydse

Asked whether the team has more BTS images taken on their phones — "we will need lots of this for Oct's content"

Atlas x Hydse

Client updated some of the scripts in the Google Docs based on what was discussed in the previous day's call, and asked the team to review.

Atlas x Hydse

Comments on October's content will be ready before Monday (team wanted them before EOD Friday so design could start).

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Client's own videographer shot footage at a recent event and shared a Drive folder for social media use — but no horizontal phone-shot footage is available.

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The shared folder only holds a selection of nicer shots per event; client can dig out more from their much larger full cloud on request.

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Stray away from too much florals/dinner sample photos — use more corporate shots, keeping relevance to the targeted industry for each video.

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Prioritise using our own photos first, then stock photos, then AI-generated ones.

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Try not to overuse certain event photos — there are a few repeats across our content so far.

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Carousel 2: going with the process version; keeping the stats version for a future event with more data to share.

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October Reels scripts will be voice-overed — recorded in a quiet space and sent over as audio files.

Atlas x Hydse

September report call set for 8 Oct, 3pm; invite sent.

Atlas x Hydse

Proposing a post-event shoot during teardown in the week of 2 Nov after the 29 Oct gala, combined with November production to save a trip.

Atlas x Hydse

Figma dev mode and file links sent over; client's developer can start on the homepage once the images are sorted, leaving comments directly in Figma.

Atlas x Hydse

Reel 2 will now feature the Anti-Scam Roadshow, focusing on the Scammer's Den build and creative process.

Atlas x Hydse

Germaine's team will sort out the homepage images and review the homepage files by end of this week so Ming can begin homepage development.

October's calendar will be LinkedIn-focused, targeting decision-makers rather than the Instagram crowd, with Instagram-style design used to carry the LinkedIn message.

Live production shoots will alternate rather than run every month, as posts shot with the team clearly spike in likes and views.

October adds myth-versus-fact and misconception formats plus 'what happens after you say yes' to drive thought leadership aimed at decision-makers.

Hydse has no recent tech client events it can show — past tech work was as a sub-supporting another agency, and most clientele is government.

Germaine and Nazran to send raw footage, DJI clips, designer renders/mockups and any process photos or notes from the anti-scam roadshow.

Figma dev-mode and file-mode links sent to Germaine so their developer Ming can download assets (PDF, JPEG, SVG, PNG) and start coding the homepage.

All October videos will have voiceover overlays recorded by the client team instead of music-only edits; Nigel wants voiceovers on everything.

The inaugural national anti-scam roadshow for the Singapore Police Force will be the primary case study for October content.

The client team is concerned there are too many AI and stock photos, and too much floral/wedding-dinner aesthetic in the edits.

For carousel 2 they chose alternative one — process-focused (creative, production, engagement, track record) — over the stats/numbers version.

Hydse cannot supply quantitative performance numbers — government clients track their own metrics and Hydse doesn't collect enough data.

Hydse has an ASEAN ministers' meeting with a gala dinner on 29 October, in the last week of the month.

September report review set for 8 October at 3pm; Jil to send the invite.

Still working on internal revisions for the mobile one — will come back on that by Monday.

Atlas x Hydse

We don't have the bronze award asset — using one sourced online? Then: I have the bronze asset from this year's award, it's in this Drive folder.

Atlas x Hydse

They don't have the badge images for the 2019 and 2021 awards — "its the same badge just with a change of the year".

Atlas x Hydse

Bronze (2019) and Silver (2021) marketing awards will also be listed on the website, alongside the existing ones.

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Sustainability award certificate is still outstanding — "I don't think we'll have it so soon".

Atlas x Hydse

A lot of the sample/stock photos used are more wedding planner instead of corporate — would prefer using more MICE type of references so it's more relatable.

Atlas x Hydse

Wants posts scheduled between 10.30am and 12pm, which is the best engagement rate window for their account

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Official, unaltered logos are required for all marketing event awards; Germaine will source the accurate usable versions.

Sustainability page deferred pending Hydse's SEO team advice — frequent behind-the-scenes changes can hurt search ranking.

Shifted strategic focus to LinkedIn as the primary platform for B2B engagement and organic growth; Instagram secondary, Facebook kept as a low-priority landing page.

Nazran and Germaine to define October content plans and preferred shooting dates, and list the top 3 target industries plus top 3 event types to feature in case study content.

Popup inquiry form to be updated with the additional fields and dropdown contents provided in Germaine's design brief during development testing.

Top 3 priority industries confirmed as Technology (first), Financial Services/banks and wealth management (second), and FMCG/healthcare also named; government is deliberately low priority.

Behind-the-scenes and real-life operational content consistently outperforms informative graphics and case-study-style posts.

Portfolio section must dynamically filter projects by category so tags like meetings and conferences show only matching projects, not mixed categories.

Germaine raised inconsistent font sizes, oversized layout elements, and blog sections taking up the entire screen in the Figma prototype, and asked for a non-desktop preview option.

Add a 'Why organizations choose Hydse' / 'What we do' SEO write-up under the client list plus a short call-to-action at the end of the About page; exact copy comes from Hydse's SEO team in the shared document.

The photo shoot for November content will be scheduled for the end of October because Nigel is out of office for two weeks in mid-October for wedding photography.

August was the first active month, so all growth figures are biased and should not be used as a benchmark: Instagram +8 followers, Facebook +4, LinkedIn +2.

Follower geography is unusually skewed — Nigeria, China, India, UK, Indonesia and Pakistan alongside Singapore; goal is to grow the Singapore share.

Post-by-post actions: Post 1 — confirm team swaps and prepare props, include them on the production rundown; Post 2 — David to answer script questions and draft pointers he wants to talk about; Post 4 — Eddy's outro added, check he's comfortable with the working-out scenes; Post 5 — talent changes, check talent comfort level

Atlas x Hydse

For next Tuesday's shoot we will aim to reach 15 mins earlier

Atlas x Hydse

Client to ensure the place is ready for production — hide whatever can't be seen on camera, or flag ahead of time

Atlas x Hydse

Talent comfort level should be checked before scenes are locked (Eddy's working-out scenes, Post 5 talent changes)

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Added the outro for Eddy in the shared Google Doc.

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Blog and FAQ pages have been added into the Hydse web Figma prototype.

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All updated content is in the shared Google Sheet; remaining content to add is the reels left to shoot

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Will confirm on the reporting time and update in the chat for a recurring meeting

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Website is ready for review — desktop and mobile Figma prototypes shared.

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Updated strategy shared as a Google Doc, with an offer to walk the team through it on a call

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"Portfolio" page is complete — Figma prototype shared for review

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Shoot time is usually inclusive of set up, tear down and any location recce or briefing, but we can come down 15 mins early if that helps

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IG: grow from 135 to 800 followers; LinkedIn: grow from 533 to 800–1,000 followers; engagement rate 3–5% across platforms.

Campaign goal: build a credible digital presence that attracts private sector clients and generates 4–6 qualified leads per month.

Strong offline reputation but almost invisible online — minimal social presence (IG 144, FB 109, LinkedIn 533) and no active or regular posting.

Increase private sector revenue from under 20% to 30% by end of 2026.

Four target personas defined: Amanda Lee (Marketing & Comms Manager), Rachel Lim (HR & Employee Engagement Manager), Daniel Ng (Marketing Manager), Farah Ismail (Programme & Partnerships Lead).

Website exists but lacks case studies and updated info.

Establish thought leadership in stress-free, creative event planning and as a reliable partner.

Industry benchmarks are hard to set because most Singapore event management companies are inactive on social; Germaine is comfortable referencing other industries or agencies.

Germaine will capture and send 5 photos at different time slots from the 1 September award ceremony for carousel posts.

Jil is out of town 21–28 August; Rayne Choo and Nigel will manage the production process during that period.

Atlas will design a new Facebook banner complimentary; the existing 2018 banner is outdated. LinkedIn banner is fine as-is but could reuse the same design.

The brand-introduction pinned post is deferred until there is enough engagement data to know which content performs best.

Gamification expertise will be featured as a case study / thought leadership piece after the upcoming awards, replacing the 'day in the life' content.

Interviews should feature several different team members rather than one spokesperson; Nas is comfortable doing the founder/process feature.

September content will be captured in a single day-long office shoot rather than filming at an external event, with Atlas going on site to shoot.

The current placeholder website copy will be replaced with the SEO agency's version first, to see how it fits visually before cutting it down.

The website will feature award badges (2018/2019 marketing awards, plus upcoming award and sustainability certification) in a stats-and-awards section.

Website updates will be done mobile-first, with desktop resizing only after the mobile version is approved.

Germaine wants the 'Hydse' logo shown in proper/title case rather than all caps — "we're not that keen on all caps for Hydse".

Minister images may be used (public figures) but should be confined mainly to award ceremonies and launches, to avoid Hydse being read as government-only.

LinkedIn should lean on personal/leadership posts from team members (including Nas) tagging the company, not corporate-style background posts.

Hydse's top-level business goal is to increase private sector inquiries from 20% to 30% by the end of the year.

Monthly social media reports will include a 'followers by industry' breakdown to track whether the right audience is being reached.

Mobile responsiveness is critical because government clients — around 80% of clients — browse on mobile due to restricted internal networks.

Germaine prefers the friendly, rounded aesthetic over the sharp corporate one, but the final call must be made internally on their side.

Jil to draft and send the project agreement (including the 4 September timeline) for signature before the end of the week.

Jil to deliver the first draft of the homepage by 17 August (one to two business weeks; next Monday is a holiday).

Top navigation stays clean using an Apple-style hover drop-down sub-menu for event categories and core capabilities.

Final UI/UX design files due 4 September; website go-live target 11 September, with the developer needing one week after handover.

Drop the separate case studies page; consolidate into one portfolio section with featured events (around five) and no long write-ups.

Project manager profiles will be omitted from the website for now.

Website content source of truth is the Google Doc (with SEO keywords), not the Figma file — the Figma copy apart from headers is inaccurate.

Site structure retains the seven confirmed event categories, each with its own dedicated page, plus core capabilities as sub-items.

Rayne Choo introduced as secondary account manager on the Hydse account; Alexander Singh supports technical/development queries.

Atlas delivers UI/UX as Figma working files; Hydse's own internal developer exports and builds the live site, with Alexander available for technical support.

A hidden placeholder will be used for the brand video until Hydse's showreel is ready.

Client logo section will lead with private sector companies, with government clients as a secondary layer of authority.

Testimonials are limited and a few years old; any that name project managers who have left cannot be used.

Homepage copy in the current Google Doc is too long and must be shortened.

Hydse to create a new Linktree account and add it to the socials bio so tracking can be tested.

Atlas x Hydse

Client will create a new Linktree account and add it to the social bios so the team can test whether click tracking works.

Atlas x Hydse

On the socials side Atlas can only track clicks on the bio link, not actual leads — lead tracking would need to happen on the website/form side.

Atlas x Hydse

Rayne Choo introduced as secondary account manager on the Hydse account.

Atlas x Hydse

Atlas will slot in a one-off additional post for the award, and will write the caption, once the client sends over event photos or team award images.

Atlas x Hydse

Hydse is a finalist for the Marketing Events Award 2026 in 'Best Use of Gamification / Contests' and 'Best Government Sector / Non-Profit'; ceremony is 13 Aug. If they win there will be digital award badges and an editable press release kit.

Atlas x Hydse

LinkedIn posts are scheduled for the same day as the IG and FB postings.

Atlas x Hydse

Full event recordings (static cam and roving cam) shared via Lightglobe cloud link for direct download; official event highlights not ready yet.

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Client created a Gsheet shared with their SEO team to track content in detail (publication date, content type, pillar, funnel) plus a monthly calendar view; ClickUp stays the sharing/approval platform and approved content should be moved into the sheet.

Atlas x Hydse

Client created a shared Google Sheet (detail tracker + calendar overview) visible to their SEO team; ClickUp stays the sharing/approval platform, and once content is approved Atlas moves it into the sheet.

Atlas x Hydse

Atlas to check internally and revert on charges for extending future shoots to 3 hours.

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Atlas to check internally on 3-hour coverage and confirm charges for future shoots.

Atlas x Hydse

Felt the 2hr shoot slot on Friday was very rushed — on-site activities move around and get delayed depending on client decisions or guest arrival. Asked if future coverage could be extended to 3hrs for more flexibility.

Atlas x Hydse

August content edits will prioritise the recent shoot videos first, with remaining b-roll drawn from past photos/content already supplied.

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