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Ernest Propnex

Real Estate← All clients

Report · May 2026

content

Numbers from the portal, not typed. Fill the bracketed lines, drop the internal block, and it is the deck. The shape is fixed by the reporting SOP.

Weekly message, this month to date (Monday, WhatsApp)

Hi team, quick October 2026 check-in from Atlas. Spend so far $203 over 17 days, 2 lead at $101 each. [AM: one line on what changed this week and what we are watching.] We will send the full report at month end.

1. What happened

[AM: two sentences: the outcome in the client's words, and the one reason behind it]

Pieces delivered

5

0 in April 2026

Portrait / landscape

5 / 0

Median length

50s

Organic reach

3,479

Reach is not summed across platforms. It counts unique people, so adding Instagram to Facebook double-counts anyone on both, and no platform exposes what is needed to deduplicate. Report it per platform, or state it as the largest single platform.

Delivered

  • Ernest ad 1 V4.mp4paid_social2026-05-16
  • Ernest ad 2 V4.mp4paid_social2026-05-18
  • Ernest ad 3 rev 2.mp4paid_social2026-05-21
  • Ernest ad 5 v3.mp4paid_social2026-05-22
  • Ernest script 4 rev 1.mp4paid_social2026-05-25

2. What we are doing next

[Media buyer: the decisions made this month and why, from the decisions log, in three lines]

[AM: what the client will see change next month, matched to what they said they want]

· 5 pieces delivered, against nothing in April 2026.

3. What we cannot see this month

· Which piece produced which result. Organic metrics are account-level and the client posts work we did not make, so the reach on this page belongs to the account and not to our videos. Per-post attribution needs post-level data that is not being collected.

Internal, never sent

Effort: 5 pieces, 4 min of runtime. Retainer —, — per piece.

  • This client is already running our work as paid. Media buying is the service that would tell them what it returned. 5 of 5 pieces in May 2026 were delivered for paid social.

The unfiltered version. If an account is going badly the AM must know before the client does.