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How work moves

Every stage below comes from an SOP already written down, and links to it. Pick a role to see only the stages that are yours — and where the work in front of you is actually sitting.

Take on a new client

Signed to producible. Nothing downstream can run until the record exists and the money is in.

  1. 1Account Manager

    Onboarding form

    Business, brand, goals, KPI, audience, budget

  2. 2Account Manager

    Meta & Google access

    Admin on their Business Manager

  3. 3Account Manager

    Assets into the shared Drive

    Logo, guidelines, fonts, photography

  4. 4Founder

    Invoice & contract

    100% upfront, before any work begins

  5. 5Account Manager

    Create the client record

    The spine everything else hangs off

    Do it →No SOP yet

Report to a client

The thing that decides renewal. Accuracy first — a number nobody can defend costs more than a missing one.

  1. 1Account Manager

    Check the month is comparable

    Per-day comparison when the month is incomplete

  2. 2Account Manager

    Reconcile the numbers

    A stated gap, or none

  3. 3Account Manager

    Draft the report

    Outcome, what carried, what to make next

  4. 4Founder

    Founder review

    Sign-off on anything a client could dispute

    No SOP yet
  5. 5Account Manager

    Send it

    The client knows where they stand

    No SOP yet

An amber arrow is a handoff — the work changes hands there. Those are where things get dropped, far more often than inside any one person’s steps, so the map draws them louder than everything else.