Review
1444 facts across 22 clients. Two questions each: can we stand behind it, and can an argument be built from it.
Nothing here blocks anything. Strategy already runs on these — approving a fact only tells it which to reach for first. Ten minutes on your biggest client is worth more than clearing the list.
Two things the system found that disagree, and it refused to pick. Each carries both claims and the options the critic drafted — settling one writes how it was settled, because the next person to hit the same contradiction reads only that.
Paid activity described as paused while monthly SEM is on record
On the record
Runs Google Ads / SEM every month on generic keywords such as 'event management company'
Arrived since
Paid boosting and ad campaigns are paused until September content performance is reviewed
Why it matters: If both are treated as current, reporting and budget planning will assume search spend is continuing when it may have stopped, or vice versa; the pause boundary is load-bearing.
Drafted options — clicking fills the note, it does not submit
Target-industry priorities name financial services second while August data shows financial services followers declining
On the record
22.8% of LinkedIn followers come from professional services, with administrative at 13.46%, tech around 11% and financial services 6%
Arrived since
Top three priority target industries named as technology first, financial services second, then FMCG; August LinkedIn growth concentrated elsewhere while financial services declined
Why it matters: Targeting and event-type claims are being scoped to financial services while the audience evidence moves the other way; committing pages and content to that sector on a weak base risks misdirected spend.
Drafted options — clicking fills the note, it does not submit
Paid campaigns described as paused while an existing record says SEM runs every month
On the record
Runs Google Ads / SEM every month on generic keywords such as 'event management company'
Arrived since
Paid boosting and ad campaigns are paused pending review of September content results
Why it matters: Lead-generation targets of 4-6 qualified leads per month are attributed to the digital presence campaign. If SEM is actually off, the pipeline forecast and the monthly-spend assumption are both wrong.
Drafted options — clicking fills the note, it does not submit
'Incorporates AI into its events' asserted with no qualifier, mechanism or example
On the record
Positions its gamification and interactive exhibition work as its differentiator (asserted); conceptualised and built the hardware for interactive/gamified elements at exhibitions (specific)
Arrived since
Incorporates AI into its events
Why it matters: An unqualified AI claim on a site that positions gamification as the differentiator invites buyer questions the company may not be able to answer, and risks overstating a capability that may be a single pilot.
Drafted options — clicking fills the note, it does not submit
GoHighLevel shutdown decision sits against a plan to set one up later
On the record
The GoHighLevel account is to be shut down after a validation walkthrough of the migration
Arrived since
Plan is to consolidate onto Salesable first and only later consider setting up a client-owned GoHighLevel account when advanced integrations such as WhatsApp Business are needed
Why it matters: Read together these look like a reversal. They are probably reconcilable — the sales manager's existing account closes, a new client-owned one may open later — but if the distinction is not recorded, someone will either shut down the wrong thing or pay twice for overlapping platforms, directly against the founder's single-platform requirement.
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Marketing emails reported stopped while the base records twice-weekly list sends as ongoing
On the record
An email funnel exists in addition to the five channel funnels, fed by generic emails sent to the entire mailing list twice a week
Arrived since
Marketing emails have been stopped; the only emails currently sent are onboarding emails to existing clients
Why it matters: The email funnel is one of the recorded active channels. If sends have actually stopped, any performance analysis attributing results to it is measuring a dormant channel, and the 14-day welcome journey's delivery status becomes ambiguous too.
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Regulatory claim about Singapore VoIP asserted without support
Arrived since
Agency states Singapore does not permit VoIP calls from overseas, so overseas closers cannot place true local calls
Why it matters: This is a claim about what the law permits, presented as settled fact, and it is the stated basis for a hardware purchase recommendation and for hiring-location discussion. If it is an operational observation rather than a regulatory position, decisions are being anchored to something unverified.
Drafted options — clicking fills the note, it does not submit
Ban-free WhatsApp method claimed alongside advice that bans occur regardless
On the record
Agency has developed a method for WhatsApp/phone systems in Singapore with high deliverability and without account bans, cracked approximately two months before this meeting
Arrived since
Agency advises that hiring location for setters and closers should not be decided based on phone system limitations, since bans occur at high volume regardless of location
Why it matters: One statement sells a solved problem, the other says the problem is unsolvable at volume. Both are agency assertions with no external verification. If the stronger version is repeated to the client or in marketing, it becomes an unqualified capability claim the agency's own advice undercuts.
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Stated monthly marketing budget of $7,000 total does not reconcile with $3,000 per package across three documented segments
On the record
Serves the BTO, resale-flat and commercial renovation segments, each marketed with its own dedicated ads (three separate capability records)
Arrived since
Monthly marketing budget increased to $7,000 total, allocated at $3,000 per package
Why it matters: Three packages at $3,000 is $9,000, not $7,000. If the wrong figure becomes the canonical budget, spend targets, cost-per-lead benchmarks and any client-facing performance reporting are all built on a number that was never true. The other incoming data suggests the per-package figure may only apply to BTO and resale (commercial spent just over $600 last month), which would reconcile it — but that has not been stated.
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Facebook ads recorded as currently running, and as paused for sales-team training
On the record
Facebook ads are currently running the old creatives and are ready to be switched on against the new funnel once internal links are updated
Arrived since
Facebook Ads were paused to allow internal training of the new sales team
Why it matters: Current channel status drives spend reporting, the ROAS figure and whether the new funnel switch-on task is still live. If the base state is wrong, performance analysis and the next media-buying decision are both built on a false premise. An earlier, separate pause is already on record for the 20-minute funnel period, so this is not simply that fact restated.
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Funnel described as driving to a live webinar, while the recorded funnel step is a 75-minute recorded video and live webinars are only planned to resume
On the record
Step two of the funnel is a 75-minute video followed by calendar booking (with 'Live webinars are planned to resume' and 'Monthly live webinar series, targeted to launch late September or early October')
Arrived since
The marketing funnel drives traffic to a live webinar, after which prospects can book an appointment directly or be followed up with by the sales team
Why it matters: Live versus pre-recorded is a load-bearing qualifier: it changes ad copy and reminder automations, and promising a live webinar in ads when the funnel serves a recording is a claim the brand cannot honour. The launch window in the KB lands on or just after today (2026-09-16), so the two statements may describe adjacent periods rather than the same one.
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Incoming describes the funnel as driving to a live webinar; the knowledge base describes a recorded webinar asset with a 75-minute video step and says live webinars are only planned to resume
On the record
Step two of the funnel is a 75-minute video followed by calendar booking; The decision was made to run the 90-minute webinar funnel for now rather than rebuilding the 20-minute funnel; Live webinars are planned to resume with automated reminder emails and WhatsApp reminders set up beforehand
Arrived since
The marketing funnel drives traffic to a live webinar, after which prospects either book an appointment directly or are followed up with by the sales team
Why it matters: 'Live webinar' and 'recorded 75-minute video' cannot both describe the current step two. If the wrong one propagates, ads and landing pages promise a live session prospects will not get, and the funnel-performance comparison between the 90-, 60- and 20-minute versions is analysed against the wrong format. The incoming batch appears to be a pre-engagement audit, so this may simply be an older state — but without a date, drift and contradiction are indistinguishable here.
Drafted options — clicking fills the note, it does not submit