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“They also discussed integrating Jennifer Ong's credibility indicators, such as PR features in Business Insider and their status as a TEDx speaker, into the advertisements.” — Meeting notes (Gemini)

“They also discussed integrating Jennifer Ong's credibility indicators, such as PR features in Business Insider and their status as a TEDx speaker, into the advertisements.” — Meeting notes (Gemini)

“like for for Atlas Media like 40% of our calls are booked like out of out of the initial um funnel like they got to go into nurture.” — Alexander Singh

“So there's 47 from from web.” — Alexander Singh

“But of course, for the 500 that came over, that's okay.” — Alexander Singh

“How many contacts are in sales in funnel web that's not in sales?” — Jennifer Ong

“How many contacts are in sales in funnel web that's not in sales? ... 505.” — Alexander Singh

“like for one of our renovation clients like we are running 80k a month and we only run like 12 videos.” — Alexander Singh

“Jennifer Ong noted having approximately 1,600 posts, of which recent content would be evaluated to determine what can be reused with minor call-to-action voiceover adjustments.” — Jennifer Ong (via Gemini meeting notes)

“there's only like maybe like 200 leads in funnel web that don't have it versus like yeah like that no I not say don't have it like there's only 200 that are from funnel web right so so there's but there's 8,800 that don't have it” — Alexander Singh

“for Atlas Media like we own like 25 domains. Yeah. Like we bought like 25 different domains because when you run email marketing like you need to make sure that you don't use your your main domain like just in case you burn it.” — Alexander Singh

“So the cost per booking now is like 40, right? 30 to 40.” — Jennifer Ong

“After reviewing the ad account, Jun Kai Goh identified that the current ROAS is approximately 3.8.” — Jun Kai Goh

“After reviewing the ad account, Jun Kai Goh identified that the current ROAS is approximately 3.8.” — Jun Kai Goh

“Jennifer Ong is currently spending approximately 3k to 4k per month on Google Ads, while Facebook Ads have been paused to allow for internal training of their new sales team.” — Jennifer Ong (via Gemini notes)

“Email deliverability reached 95% to 96% following technical fixes to the nurturing infrastructure.”

“Jennifer Ong requested the creation of a Facebook lookalike audience using her existing database of 9,000 email addresses, which Jun Kai Goh agreed to incorporate into the setup process.” — Meeting notes (Gemini)

“one client signed for 6,500 in August. Uh, maybe just help me add that in 6,500” — Jennifer Ong

“With I think uh a few of them I think about less than 10 of them that were overlaps. But then Yeah, we just ported over the new versions of them because they have they have new state.” — Alexander Singh

“Okay. It's about like 40 calls I would say.” — Jennifer Ong

“Yeah. 15% from the leads is it from” — Alexander Singh

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong (via Gemini notes)

“And then about like 60% show up for the call. Like 50 to 60% show up for the call.” — Jennifer Ong

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong (per meeting notes)

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong (per meeting notes)

“Jennifer Ong requested that the team analyze nine months of historical data to determine if a 20-minute or 60-minute webinar strategy is more effective for client acquisition.” — Notes (re: Jennifer Ong)

“No clients assigned in uh July or August from Facebook ads.” — Jennifer Ong

“Um they're like 9,000 plus on either.” — Alexander Singh

“we've got the old five topfunnel doing well ads. Okay so we've got top of funno we've got one founder story one that you guys are editing for me that's six already top of funnel. that I've got creative two uh creative six and seven which is mid to bit mid to bottom. So we've got two but that's too little I think we we need to select two more case studies” — Jennifer Ong

“Okay, so I have two closers on the team. Their calendars are connected to both sales or yeah, both saleseople and go high level.” — Jennifer Ong

“The show-up rate for these booked appointments is currently over 90%.” — Jennifer Ong (per meeting notes)

“The show-up rate for these booked appointments is currently over 90%.” — Jennifer Ong (via Gemini notes)

“Jennifer Ong is currently spending approximately 3k to 4k per month on Google Ads, while Facebook Ads have been paused to allow for internal training of their new sales team.” — Jennifer Ong

“Jennifer Ong is currently spending approximately 3k to 4k per month on Google Ads, while Facebook Ads have been paused to allow for internal training of their new sales team.” — Jennifer Ong (per meeting notes)

“for one of our renovation clients like we are running 80k a month and we only run like 12 videos.” — Alexander Singh

“we have two campaigns running. I mentioned over the phone. So, the first one would be the older campaign, not the oldest campaign, but one of the older ones. So, this was from 28th November. um and it's running at 60 a day.” — Alexander Singh

“we we've seen one event where we we kind of didn't do that well the first time. Uh and then the second time like we literally doubled like from I think 30% to 60% confirmation. Yeah. Just by changing like one two lines.” — Alexander Singh

“I would say you probably have a I mean this is not uh documented anywhere but yeah you based on my experience you see like a slightly better rate maybe like 1% better” — Alexander Singh

“I don't think sending 10,000 in one day is is a good idea anyway.” — Alexander Singh

“Alexander Singh reported that the high-level salesable site funnels are mostly finished, featuring five active funnels (meta ads, Google ads, Instagram, LinkedIn, organic) plus email, while noting that the podcast funnel is barely used” — Gemini notes (Alexander Singh)

“You see the list here? It's like maybe like okay, seven videos here, right?” — Jennifer Ong

“there's three creatives that I've created before recorded edited ready to go that we've never launched for ads” — Jennifer Ong

“Jun Kai Goh estimated that a package including approximately eight video creatives would cost around 4k.” — Jun Kai Goh

“Jun Kai Goh estimated that a package including approximately eight video creatives would cost around 4k.” — Jun Kai Goh

“Jun Kai Goh estimated that a package including approximately eight video creatives would cost around 4k.” — Jun Kai Goh

“[Jonathan Lew] Update Revenue: Record the client acquisition revenue of 6500 for August in the revenue tracking sheet.” — Gemini notes

“The agency charges a 1.5k monthly ad management fee, plus a variable creative fee that depends on the volume of assets required.” — Jun Kai Goh

“The agency provides comprehensive creative, development, and automation support for a 1.5 thousand dollar management fee.” — Gemini notes summary

“The agency charges a 1.5k monthly ad management fee, plus a variable creative fee that depends on the volume of assets required.” — Jun Kai Goh

“in the longer term future you can opt for this thing called bimie like I forgot what it stands for ... And that cost like 2K I think one time.” — Alexander Singh

“I think I'm only paying like a 100 or something.” — Jennifer Ong

“we we like we we initially quoted you like 500 so we'll stick to that but and we also want it to be good” — Alexander Singh

“normally it's like a one like just for initial setup it's probably like around 1K for managing the for managing the campaign like if let's say there's any new workflows to be built out it'll be 500 but then like a month but if let's say you you don't want like you don't need that part right you can manage it yourself then by all means” — Alexander Singh

“generally speaking, we would we will budget around uh we will budget around $30 to $50 per creative at a certain ad spend. As at a higher ad spend, we will change our our our like SOP.” — Alexander Singh

“Generally, I think like three to one ke you can start scaling up, but you have thinner margins. But if you're looking at like a five like five keg to your LTV or like your just your one time sale, like five times, you definitely can scale already.” — Alexander Singh

“typically in a two-step funnel right your first step is going to be like maybe max 10%. Uh a good rate will be six to 8%. 10% is like very high but from your second step of funnel right onwards right it's normally like it can be like 30 to 50%.” — Alexander Singh

“Jennifer Ong noted that they need to update the LinkedIn link and approximately 30 website links” — Gemini notes (Jennifer Ong)

“your budget will be running at about six about sorry about $90 a day for like for now like for right now once I consolidate them into a proper campaign that's set up the right way.” — Alexander Singh

“uh I think it's like four but it it's hard it's hard to attribute fully as well uh because like I say the creative is not linked properly” — Alexander Singh

“the warmup is quite expensive like it can cost like hundreds like low hundreds.” — Alexander Singh

“I am told the best practice is if you're spending at least $100 a day, you should have at least eight creatives ready to go.” — Jennifer Ong

“we started we not we start with like let's say $800 a day and then 10 creatives right uh and that's a okay spread for that range $80 per creative” — Alexander Singh

“So this one is 75 sorry this one is 75 right?” — Alexander Singh

“Uh I I see that your current calendar like two days out. So it will be two days out minimum.” — Alexander Singh

“in the past the conversion rate seemed to be okay. Like when I say okay, I mean like 6%. Right? Um and then when we ran the 20-minut funnel, it was around 9% to even 10%.” — Alexander Singh

“we can always like rebuild that from scratch rather than trying to port over like 6,000 states. Um, yeah, because you have like 6K in in the in the funnel.” — Alexander Singh

“we have up to April, we bought like seven phones like company phones because everyone just kept getting banned. Uh we tried everything like mailing the phone over to to our set and everything like nothing works.” — Alexander Singh

“he was saying like he wants to know like the exact steps right but it backfired and then his his ads his ad results got like worse right” — Alexander Singh

“so that's like the a very big issue that a lot of business owners are facing uh after after April this year 2026. So um WhatsApp link devices or WhatsApp web calls are pretty much tracked now from IP. So you're going to get instantly banned” — Alexander Singh

“We've tried it for three years already to just just it doesn't work.” — Alexander Singh

“They identified a need to streamline lead tracking, as Jennifer Ong’s sales team currently manages multiple data sources.” — Meeting notes (Gemini)

“They're Singaporeans.” — Jennifer Ong

“There is a 20-minute one, but it's not not updated.” — Alexander Singh

“Yeah. Yeah. Yeah. But but that barely used because I'm not even creating podcast episodes anymore.” — Jennifer Ong

“And then if you look at the CAC, you'll be able to see the number of clients because I will click into each individual one.” — Jennifer Ong

“If I think it's a copy issue on the LP, we can just create a split test on high level, which is quite easy to do, right? Then we create a split test, change the headline.” — Alexander Singh

“especially when you lost access to funnel web, right? So at least if everything is there,” — Alexander Singh

“we use high level for our clients um to handle most of the automations rather than like hosting their funnels and all we typically build funnels on like other software Um just because like it's nicer like like it looks way better than high level.” — Alexander Singh

“in the worst case if it if it doesn't send right our WhatsApp system we can do it in like three four days.” — Alexander Singh

“what I did for a client in the past which worked quite well was with CBO like campaign budget optimization and then whenever we needed to do like a like we want to force spend to certain campaign uh certain ads right in in the case of like we want to do a clean test we will set a uh adset budget.” — Alexander Singh

“We do need a dedicated IP like I mentioned.” — Alexander Singh

“They have an in-house creative team to film content for ads and possess specialized expertise in software and web app development.” — Jun Kai Goh

“in terms of the banner profile for LinkedIn, we've also assigned it to our designer.” — Alexander Singh

“webinar you asked about how to check where they drop off and I'm still looking into it for you. Uh whether we can do it natively in high level. I think if we can that will be easier for you.” — Alexander Singh

“meantime after tonight I'm also going to start prepping the Google sheet. ... maybe I'll send you over a template that you take a look and you see if it's like something that you're okay to to to like work off then we can start integrating to that.” — Alexander Singh

“based on the sheet that we have right now, I'll start to build up um the BI part of it for you if you want uh so that you can have like better visibility over like what's actually happening.” — Alexander Singh

“when we do retargeting, we either do it like hard retargeting, which is what Jonathan suggested, where we literally run it to our audience or we do Andromeda's version of retargeting where we just throw the creative into the same adset and then Meta will basically sequence it in a way that that becomes like the retargeting asset that they use.” — Alexander Singh

“They plan to implement automated WhatsApp or email communications for appointment confirmations to improve funnel efficiency.” — Jun Kai Goh

“They plan to implement automated WhatsApp or email communications for appointment confirmations to improve funnel efficiency.” — Jun Kai Goh

“They plan to implement automated WhatsApp or email communications for appointment confirmations to improve funnel efficiency.” — Jun Kai Goh

“Jun Kai Goh stated that their agency provides content creation, ad creative production, landing page development, and automation services.” — Jun Kai Goh

“Jun Kai Goh stated that their agency provides content creation, ad creative production, landing page development, and automation services.” — Jun Kai Goh

“Jun Kai Goh stated that their agency provides content creation, ad creative production, landing page development, and automation services.” — Jun Kai Goh

“Jun Kai Goh stated that their agency provides content creation, ad creative production, landing page development, and automation services.” — Jun Kai Goh

“Jun Kai Goh stated that their agency provides content creation, ad creative production, landing page development, and automation services.” — Jun Kai Goh

“If they don't then uh we do have the ability to still like resend basically. So we can control that to just monitor how that goes.” — Alexander Singh

“Jill basically handles a lot of the client strategy and account stuff.” — Alexander Singh

“I can also see um which day or which sequence in the 14 days that did they convert.” — Alexander Singh

“we have this very big group that we work with that have like they have a whole like sub like RSVP company like they do event management and even then like they they couldn't uh figure it out because they did the same thing.” — Alexander Singh

“we will link it through sales also we can link it to any CRM because we we will handle like the phone back end basically um it's using this thing called like PSTN numbers but basically they're landlines uh that allow calling over like calling remotely” — Alexander Singh

“basically we'll just set up like an entire phone ecosystem for you. Um and then that includes like your WhatsApp business um a zoom a zoom phone dialer which helps to bypass uh a lot of the voip restrictions in Singapore. So your your remote team can call through a Singapore number also” — Alexander Singh

“all your calendar links now are control of career.com.” — Alexander Singh

“Alexander Singh and Jennifer Ong reviewed the status of new calendars and funnels created in GoHighLevel by Jennifer Ong's sales manager.” — Alexander Singh (via Gemini meeting notes)

“It's usually from like uh just my generic emails that get sent out to the entire mailing list uh twice a week.” — Jennifer Ong

“for example like for the mom site and for the Harvard site like there's a there's a slight difference” — Alexander Singh

“an immediate book right versus a post nurture book like knowing that is probably sufficient” — Alexander Singh

“the contacts will probably be into sales like by end of today like overnight right because because we need we normally do these things like late night um for for like migration not me but like my team” — Alexander Singh

“for high level in or any CRM in general you cannot move over conversation data um that's something that just cannot happen but we do have a way to like we do have a way to to to extract out all the conversation data” — Alexander Singh

“the reason I want to stick with sales also is because like all my course materials is in sales” — Jennifer Ong

“Because because if you look on all my funnels, it's go.control or offers.com.” — Jennifer Ong

“right? Because because if you look on all my funnels, it's go.control or offers.com.” — Jennifer Ong

“So all this information like your income country all this this is from high level right.” — Alexander Singh

“So, I ended up doing this task myself and I picked out few things that I was like, "Okay, maybe these could be good to run ads on, right?"” — Jennifer Ong

“Oh yeah. Yeah. These are some of the other agencies that I uh I worked with.” — Jennifer Ong

“Because Jennifer Ong pays a monthly fee for Salesable and faces no risk of losing access, Alexander Singh recommended staying on Salesable instead of migrating entirely to GoHighLevel to avoid unnecessary costs and loss of legacy automation visibility.” — Alexander Singh (via Gemini meeting notes)

“Jennifer Ong suggested repurposing existing Instagram reels for advertising purposes, specifically recommending the use of content with above-average views rather than high-view viral videos to ensure alignment with the target audience.” — Meeting notes (Gemini)

“Jennifer Ong suggested reusing existing client case studies and content rather than creating entirely new ads from scratch, proposing changes to the calls to action.” — Jennifer Ong (via Gemini meeting notes)

“Jennifer Ong and Jun Kai Goh discussed the editing of client testimonials from Mariam and Daryl.” — Meeting notes (Gemini)

“for story meta is only going to serve like 30 seconds of your video like at most they'll allocate two stories which is 155 so if you're running a 2 minute 30 ad it's not going to convert well” — Alexander Singh

“We do have the final web ID as well in case we do get if we do get back access to that site” — Alexander Singh

“I don't think you guys had pixel uh set up properly uh in the past. Yeah. Which is probably why you had some tracking issues.” — Alexander Singh

“Oh, it's not. It's 90 minute versus 20 minutes. Sorry. It's a 90 minute 20 minutes.” — Jennifer Ong

“Jennifer Ong raised concerns regarding the performance of the landing page and questioned whether to use a 20-minute or 60-minute webinar format.” — Meeting notes (Gemini)

“My team me saying they don't even see the Slack integration working anymore. So, they they only see a calendar from their email, but they don't even see a Slack notification anymore.” — Jennifer Ong

“you should be able to see stats on where they are referred. Like it's called referral link... So wherever they last click from, you can see like the domain, but you can't see the root. You can't see the the full path.” — Alexander Singh

“like you mentioned subdomains normally count as separate so we should be able to to do that” — Alexander Singh

“cuz for high level they only allow a domain to be in one sub account at a time so I have to like dis disconnect it from funnel web” — Alexander Singh

“Yeah, I think if you can I'll give you GoDaddy.” — Jennifer Ong

“there's three creatives that I've created before recorded edited ready to go that we've never launched for ads” — Jennifer Ong

“we more or less finished like the high level site uh or or salesable site.” — Alexander Singh

“maybe I'm just routing your data from sales out into another high level account and then from there I'm doing the the automations.” — Alexander Singh

“They emphasized a "cancel-anytime" model without locked-in contracts.” — Jun Kai Goh

“not to worry everything we discuss here like it's not going to be extra like just cuz um we we like we we initially quoted you like 500 so we'll stick to that” — Alexander Singh

“The agency charges a 1.5k monthly ad management fee, plus a variable creative fee that depends on the volume of assets required.” — Jun Kai Goh

“alternatively, like you could host it on our on our high level, but then what what that pretty much the only difference is that you can guarantee that we have owner access so that we can um like take snapshots and and hand it over to you in the future.” — Alexander Singh

“The business also includes group coaching programs, all of which are hosted on Zoom.” — Jennifer Ong (via Gemini notes)

“The business also includes group coaching programs, all of which are hosted on Zoom.” — Jennifer Ong

“The agency charges a 1.5k monthly ad management fee, plus a variable creative fee that depends on the volume of assets required.” — Jun Kai Goh

“Jennifer Ong highlighted the launch of monthly live webinars as a key initiative to reduce acquisition costs, proposing a tentative launch window of late September or early October to allow time for backend setup.” — Jennifer Ong (per meeting notes)

“Jennifer Ong operates a high-ticket, one-on-one career coaching program designed for high-achieving professionals, such as lawyers and finance executives, who are looking to pivot into more fulfilling careers.” — Jennifer Ong (per meeting notes)

“Jennifer Ong operates a high-ticket, one-on-one career coaching program designed for high-achieving professionals, such as lawyers and finance executives, who are looking to pivot into more fulfilling careers.” — Jennifer Ong (via Gemini notes)

“Jennifer Ong operates a high-ticket, one-on-one career coaching program designed for high-achieving professionals, such as lawyers and finance executives, who are looking to pivot into more fulfilling careers.” — Jennifer Ong

“This is if they book a call. Then, even if they didn't book a call,” — Alexander Singh

“Dedicated case study ad campaign The team will launch a dedicated ad set focused exclusively on existing client case studies.” — Notes (decision)

“Alexander Singh presented a master Google sheet split into two tabs (leads and appointments) to capture lead sources, campaign details, and submission data, noting that manual attribution will be used initially before adding an automated script after two weeks to prevent users from needing to fill out information twice” — Gemini notes (Alexander Singh)

“Like I saw one private integration set up with like a clot um API token.” — Alexander Singh

“Look at my rorowaz sheet. Okay, how much revenue did this generate versus the last page based off of the amount of ads that ad money that we spent.” — Jennifer Ong

“I made a mirror board so that it's a bit easier for you to reference things in the future, but that's not like 100% uh organized yet.” — Alexander Singh

“I think you guys have been using the same form for for multiple funnels so it's going to lead to issues.” — Alexander Singh

“I think you guys have been using the same form for for multiple funnels so it's going to lead to issues.” — Alexander Singh

“Not so good because it might attract a lot of people who are unemployed and then that's Yeah.” — Jennifer Ong

“previously, just just so you're updated as well, um you were using the same form for every LP.” — Alexander Singh

“Even even in your new campaigns, I noticed that they weren't given like a lot of uh time run. Like I saw I saw A9 I think it was like it was turned off quite early.” — Alexander Singh

“So when we took over this one had the motherhood ad set, but we turned that off, right? So we're left with pretty much the Harvard as well as broad advantage” — Alexander Singh

“we created the founder story, we're going to run that as an AB test. Okay. ... But then I would say for the midfunnel, bottom funnel, can we add some client stories, client testimonials, ads?” — Jennifer Ong

“But then I would say for the midfunnel, bottom funnel, can we add some client stories, client testimonials, ads?” — Jennifer Ong

“Hook 10 is the guilty living about uh feeling guilty about leaving a good job.” — Alexander Singh

“So let's say that transition period is like um two weeks or a month right. So during that period we would already tell you guys to switch over to sales but then we will still ideally we would still want some access to funnel web app” — Alexander Singh

“like probably like after one month of running we can consider that.” — Alexander Singh

“but yeah, I would probably wait for the campaign to stabilize a bit more first.” — Alexander Singh

“If it's just purely we're adding some urgency and scarcity and saying that this one is live it probably will not outperform your your main campaign and then cannibalize each other.” — Alexander Singh

“when we are selecting our res so we have to have like a framework and rubrics going forward, right?” — Alexander Singh

“Jun Kai Goh noted that the current tracking does not provide enough granularity to identify which specific ads generate the most efficient appointments.” — Jun Kai Goh

“it's basically a VLOOKUP uh uh formula that will just check whether it exists in the other side and then it will pump it into this which which makes it a little neater.” — Alexander Singh

“Jun Kai Goh stated that the agency handles day-to-day inquiries via WhatsApp and conducts monthly review calls to analyze past performance and present strategies for the next three months.” — Jun Kai Goh

“right now I set it up so that meta is giving data back to sorry sales is giving data back to meta on your customer journey... So if they become a lead and then they schedule that that's like a plus point already. So we're optimizing towards hopefully more schedules.” — Alexander Singh

“for events and webinars, it's quite standard. There's always like three things to look out for, which is your booking incentive, uh show up incentive, and then signing incentive.” — Alexander Singh

“Jun Kai Goh stated that the agency handles day-to-day inquiries via WhatsApp and conducts monthly review calls to analyze past performance and present strategies for the next three months.” — Jun Kai Goh

“Jun Kai Goh stated that the agency handles day-to-day inquiries via WhatsApp and conducts monthly review calls to analyze past performance and present strategies for the next three months.” — Jun Kai Goh

“which is why I always keep our ads to like 30 seconds for the one minute ones we did for you it's okay because we u like they serve a different purpose sometimes” — Alexander Singh

“I did this on my own sheet so that I don't like mess up your your data. Uh, but I've tracked like every like pretty much everything I could I could attribute like cleanly. Uh, even down to the months, appointments, and where they come from” — Alexander Singh

“And I did do a a manual check as well because, you know, high levels reporting sometimes is not that accurate. I did do a manual check. Yeah, there aren't actually that many that bounced.” — Alexander Singh

“even for bigger campaigns um we can still run it with like 10 creatives we don't need to have 30 creatives but the way that we reach the winning ad right is very important because if we do it the wrong way we can't replicate the results and we can't just keep upping the budget.” — Alexander Singh

“sometimes for RSVPs, we have like 2,000 or something. So So or even like more than 500. If we're sending broadcast like every every three four days and then uh on top of that, we're also sending out like nurtures like nurture messages, follow-ups and all that, it will get banned.” — Alexander Singh

“there was this real estate agent who had like I can't remember how many videos he had, but he wanted us to like go through um all of his past videos and just find anything that might be useful. Uh in his case, we didn't re-edit. Uh we just kind of used it to for ideation” — Alexander Singh

“Jun Kai Goh will draft a proposal outlining potential target personas, messaging pillars, and a campaign strategy based on the meeting.” — Jun Kai Goh

“To better align leads with sales goals, Jun Kai Goh proposed providing a tracking sheet for the sales team to log reply rates, appointment setting rates, and closing rates.” — Jun Kai Goh

“To better align leads with sales goals, Jun Kai Goh proposed providing a tracking sheet for the sales team to log reply rates, appointment setting rates, and closing rates.” — Jun Kai Goh

“To better align leads with sales goals, Jun Kai Goh proposed providing a tracking sheet for the sales team to log reply rates, appointment setting rates, and closing rates.” — Jun Kai Goh

“They noted that the current creative, specifically the video ads, was too lengthy and recommended that the first 15 seconds must clearly articulate the value and outcomes provided to the target audience.” — Jun Kai Goh

“for campaigning for a webinar I I feel that it's better if we have a separate budget from your normal legion that's one and then uh we would have to work backwards on that from your KPI” — Alexander Singh

“he just adds a form in his website, which is just like where do you hear from us? Yeah. It's just the most basic uh traditional way, but it works.” — Alexander Singh

“normally what we would recommend is like for you to have a VA I think one is enough... throughout your webinar, your script has to have like those leave one in the chat and two in the chat.” — Alexander Singh

“They noted that the current creative, specifically the video ads, was too lengthy and recommended that the first 15 seconds must clearly articulate the value and outcomes provided to the target audience.” — Jun Kai Goh

“If I use like trackers like Microsoft clarity or I use um pot jar or these kind of tools, I can see where they landed first... So that's how people do do it. It's called like topic based SEO targeting but I think it's very like complex.” — Alexander Singh

“what we do is we we pump in your customer list into the audience like cuz like specifically look alike like that thing is is is not as useful as it used to be. Um like 1% 3% 5% like none of that anymore. Right now with Andromeda the best way to do it I've tried before.” — Alexander Singh

“They noted that the current creative, specifically the video ads, was too lengthy and recommended that the first 15 seconds must clearly articulate the value and outcomes provided to the target audience.” — Jun Kai Goh

“for most of the events that we do marketing for we normally like just almost only use WhatsApp but we do have email nurture as well. It's just that I don't really see a lot of confirmations from email as compared to WhatsApp.” — Alexander Singh

“if let's say you have related media on and we are serving like 10 10 to 15 different ads um dynamically so meta is not going to be able to really understand fully like why they are targeting certain creatives and they won't really rely heavily on messaging.” — Alexander Singh

“When when the new ads are running, like when when I've scheduled them already and they're running, I would always test one time. So, we'll know from there.” — Alexander Singh

“more relevant for people who let's say have like remote setters like for for example for us we do have remote setters uh so it's useful for us and then for our event clients” — Alexander Singh

“on our side what we're doing is we also do want to segment your list in a way that uh we we know like maybe we can start sending to this group first um and then later we can expand it to the next group.” — Alexander Singh

“we we will update you on on the campaign pretty much every week. Yeah. So you you receive a message from us just telling you that um okay let's say it's Monday we have turned off like this ad why and then um what are some new creatives we might be running from your page and why” — Alexander Singh

“that doesn't ever happen because we do have like the stop limit set in place so it will never happen” — Alexander Singh

“our SOP, just to be completely transparent as well, is generally to like just start on new campaigns.” — Alexander Singh

“Jun Kai Goh proposed shifting the advertising strategy to focus on AI-based targeting and "creative diversity," in alignment with Meta's Andromeda update.” — Jun Kai Goh

“we need to have certain uh SOPs in place to make sure that once we see certain metrics for example like frequency goes up then we want to throw in new new creatives that has to be in place.” — Alexander Singh

“So for our agency, like for our SOPs, we normally turn this setting off when we set anything up, but I think it really depends like media buyer to media buyer.” — Alexander Singh

“when we when we add in ads right on my back end I have a change log to know like what I've added in at what date” — Alexander Singh

“What I recommend is get a brand new phone with a physical SIM.” — Alexander Singh

“generally speaking for me when I when I do my media buying um I tend to just like let you know like the plan and then if you're okay I'll just do it assuming unless you have any like objections.” — Alexander Singh

“the fact that I can't tell you like exactly right now which ad we should turn off, which one is doing well, all of that, it it means we shouldn't up the budget yet.” — Alexander Singh

“Jun Kai Goh proposed shifting the advertising strategy to focus on AI-based targeting and "creative diversity," in alignment with Meta's Andromeda update.” — Jun Kai Goh

“Jun Kai Goh proposed shifting the advertising strategy to focus on AI-based targeting and "creative diversity," in alignment with Meta's Andromeda update. They suggested creating distinct messaging pillars and formats rather than simply testing different hooks, which they noted is no longer as effective.” — Jun Kai Goh

“we will advise all our clients even the ones who are using our CRM like we will always tag them and we will all we will create a field like a custom field to input like the customer journey as opposed to leaving it in like you know the right column.” — Alexander Singh

“these are things I'll probably want to do like in the next one two days. I I'll just do it like normally I'll just do it first and then after that we'll let you know.” — Alexander Singh

“these ads that I've run previously are all top ofunnel ads. So, I've never retargeting ads which is why I said we should go and find some like middlefunnel bottom funnel type” — Jennifer Ong

“Like like we discussed, I mean, I'm I'm going to start archiving. I just confirmed with you the final thing just now. So, I think we can just archive everything else.” — Alexander Singh

“Call-to-action inclusion in ads All creative content will include a Call-to-Action (CTA) at the end, despite internal concerns regarding video completion rates.” — Notes (decision)

“So this was a split test but if you can see like it's pretty much just a 100% like was set to let 100% of the traffic go here.” — Alexander Singh

“A new "source channel" custom field serves as the primary tracking mechanism, reducing reliance on inconsistent historical tags.” — Gemini notes (Alexander Singh)

“for example like for the mom site and for the Harvard site like there's a there's a slight difference maybe we have some insight as to oh perhaps the Harvard um TG uh you know required like a 90minut funnel” — Alexander Singh

“Uh ju just these two for now because uh Tina is so when she's back she will come back.” — Jennifer Ong

“could you do me a favor though and just help me com like I I know you sent it before u for some of them but can we just compile into one pinned message?” — Alexander Singh

“the case study ones, I think you probably need to edit the CTA. So, I also want to get Okay. like which ones do you think are good to run as ads and then what are the new CTAs you want me to re-record for you to run as ads.” — Jennifer Ong

“And then if you look at the CAC, you'll be able to see the number of clients because I will click into each individual one.” — Jennifer Ong

“I would like like if possible for maybe Friday night that would be useful like if Friday you could like just help to update the sheet um as far as you can like that would be very helpful so that over the weekend when we do our planning um we can consider like any next moves that we need to make.” — Alexander Singh

“The reason I say that is because then you'll be able to see notes from my closers on the quality of the lead and why the lead bad.” — Jennifer Ong

“my closers that I'm in the process of hiring are based out of Australia. So, they would also need a local WhatsApp phone number because then if uh Australia person messages a local Singaporean to confirm the call, they'd be like very confused.” — Jennifer Ong

“The business also includes group coaching programs, all of which are hosted on Zoom.” — Jennifer Ong (via Gemini notes)

“Contacts migrated from the legacy funnel web system are explicitly tagged as "FW migrated" for identification.” — Gemini notes (Alexander Singh)

“you should just literally use that same video, that same script, but re-edit it in a different style. So, you don't have to re-record it, but just re-edit it in a different style. Or you can even just literally put that whole video, but have it re-edited at 1.5x speed and use it as an ad.” — Jennifer Ong

“you should just literally use that same video, that same script, but re-edit it in a different style. So, you don't have to re-record it, but just re-edit it in a different style. Or you can even just literally put that whole video, but have it re-edited at 1.5x speed and use it as an ad.” — Jennifer Ong

“But can I just check like for the frame io side, right? The the tree that we sent you earlier. Um, are the new versions all okay so far?” — Alexander Singh

“watch them and see if we need to change the CTA or if you need me to like record a voiceover or something for the CTA, uh, just let me know.” — Jennifer Ong

“watch them and see if we need to change the CTA or if you need me to like record a voiceover or something for the CTA, uh, just let me know.” — Jennifer Ong

“I'd rather you know lose a few months of data than to lose like years of data.” — Jennifer Ong

“we should save it uh because it's your main domain like whether or not you want to send emails from it in the future like there is a need to kind of regain that that reputation on that domain because it affects other things like SEO as well” — Alexander Singh

“It's literally like three pages. It's it's literally the same three pages for every single funnel. So there's no no difference.” — Jennifer Ong

“actually even the 14-day email journey doesn't really matter because it's not actually getting really delivered.” — Jennifer Ong

“it just wasn't sending out for for um the cases of like the SPF demark not being in the domain. So that's already settled.” — Alexander Singh

“So 100 at once and then we can try to do like the next day we can try to do like 100 two times like one in maybe one in the day and then one like a bit later. And then we uh the next day we could just do like 500 uh throughout the day and if it works then we can just uh keep ramping it up slowly.” — Alexander Singh

“it is still hosted on high level meaning that you will not be able to like log into a mailbox and and look at it like normal email.” — Alexander Singh

“if we left certain ads on now, like um on your back end, it would tell you like a nine for example, but what the user could be seeing could be like your motherhood ads.” — Alexander Singh

“Jun Kai Goh noted that the current tracking does not provide enough granularity to identify which specific ads generate the most efficient appointments.” — Jun Kai Goh

“all Facebook ads should now immediately move back to salesable so at least like we stop adding more information into funnel web and then we start adding into sales instead” — Jennifer Ong

“Alexander Singh stated that Facebook ads are ready to be turned on today once Jonathan updates their internal links” — Gemini notes (Alexander Singh)

“Jennifer Ong is currently spending approximately 3k to 4k per month on Google Ads, while Facebook Ads have been paused to allow for internal training of their new sales team.” — Jennifer Ong (per meeting notes)

“Jennifer Ong is currently spending approximately 3k to 4k per month on Google Ads, while Facebook Ads have been paused to allow for internal training of their new sales team.” — Jennifer Ong

“Jennifer Ong is currently spending approximately 3k to 4k per month on Google Ads, while Facebook Ads have been paused to allow for internal training of their new sales team.” — Jennifer Ong (via Gemini notes)

“Jun Kai Goh presented ideas for "Creative 2" and "Creative 7," focusing on objection handling and founder stories to target the bottom of the funnel.” — Notes

“So it would have been um January 2026 to to September 9 months period. We compare that to the previous 9 month period.” — Alexander Singh

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong

“actually Google ads right now all lead to book call. So Google ads actually will not go through a funnel. all Google.” — Jennifer Ong

“I've already told you that they like turn off the graphics, right? So I think this will Yeah, the graphics are off.” — Alexander Singh

“we need to get them back on to make sure to validate that it works with the current funnel because we also did make a funnel change from funnel web back to sales, right?” — Alexander Singh

“[Alexander Singh] Archive Funnels: Archive all inactive funnels and folders to improve organization.” — Gemini notes

“I'm just worried we change it now because I've done it many times even for our own ads where like we change it too soon and then we haven't really like ran it enough and as a result we don't know whether it's the creatives that are bad or it's the LP.” — Alexander Singh

“Jun Kai Goh gained access to the shared "Sales and Marketing" Google sheet to filter and review leads by "Zoom" to better understand ad performance.” — Notes

“So all this information like your income country all this this is from high level right.” — Alexander Singh

“Jun Kai Goh explained that video ads serve top and middle-funnel nurturing roles while static image ads handle conversions, and mentioned that lead qualification includes screening for income ranges during booking calls.” — Jun Kai Goh (via Gemini meeting notes)

“I don't really care about page. all about actual clients that are coming through, right?” — Jennifer Ong

“Jennifer prioritized tracking lead quality over cost per lead, specifically using the "Sales and Marketing" spreadsheet for analysis.” — Notes (re: Jennifer Ong)

“it was manual.” — Jennifer Ong

“Jennifer Ong explained that they manually track leads by clicking into Zoom calendar entries to identify which hooks and ads generate appointments.” — Notes (re: Jennifer Ong)

“uh both because basically when they fill in the form, if they don't book a call, we call them to try to convince them to book a call.” — Jennifer Ong

“I do eventually down the road want to start doing live webinars again, but I do have a lot of the automations set up beforehand to do it regularly like the reminder emails, the WhatsApp reminders and all of those things.” — Jennifer Ong

“I haven't been sending any marketing emails right now. All the emails that are sent is purely just um like for for clients who are onboarded.” — Jennifer Ong

“Alexander Singh explained that submissions trigger a "lead" event for Meta, and when appointments are scheduled through the calendar, a "schedule" event is sent back to Meta to enrich data and help optimize ad delivery” — Gemini notes (Alexander Singh)

“so we've got the information that we've got at least um in in text form for now uh is all of these things so whether or not they like what what stage in the pipeline they're at based on funnel web uh survey answers all all of the things last appointment last activity” — Alexander Singh

“So over the next one two days which is probably by Tuesday night um the contacts and all should all be moved and we will that includes like us double checking and making sure like nothing's broken.” — Alexander Singh

“So organic like SEO if if they go to the website most of the CTA all the CTA is book call. There is uh somewhere on the website where you can watch the free webinar and then call but most of the CTAs will” — Jennifer Ong

“We can't um do any of that cross migrations because I don't think that you guys have owner access for both platforms.” — Alexander Singh

“For "Creative 2," Jun Kai Goh recommended filming in a car to maintain an authentic, "talking to a friend" feel. For "Creative 7," they suggested a selfie-style approach, potentially while walking in a park or sitting on a sofa. Jennifer Ong confirmed that they would follow this guidance to ensure the content remains authentic and not over-manufactured.” — Notes

“And then what is left is November hook 7... Um, and then new hook one, new hook four, new hook six. This three, in my opinion, I don't think they have yielded any notable results in the past.” — Alexander Singh

“The most important will be Slack and also your appointments, right?” — Alexander Singh

“for LP probably the biggest move we can make is um either just a a design change like a layout change or we could just use the 20-minut one like you say and then change it to 60 minute.” — Alexander Singh

“so they would WhatsApp from their own personal” — Jennifer Ong

“I think step one is we just move to salesable first and then in the future once we like clean everything up and then we think okay hey there's new integrations like WhatsApp business or some of these other things maybe in the future we we want to do then we can go look into me setting up my own go high level” — Jennifer Ong

“Pricing disclosure strategy defined Pricing will not be disclosed on videos or webinars; prospective clients must book a sales call to receive pricing details.” — Meeting notes (Gemini)

“I'm quite confident if yours is like two weeks um it be able to to make very very good decisions when it comes to media buying” — Alexander Singh

“We tried. They already said no.” — Jennifer Ong

“Let's say for confirmation messages maybe we want to make it uh say like booking at um Ctrl Alt Careerwe can do that as well and then for maybe some of the marketing messages we might want to have it from Jennifer so it feels a bit more personal” — Alexander Singh

“the second thing is that you should be using a subdomain, which means that it's not your actual like you can use like control out career.com, but you should have like a mail in front.” — Alexander Singh

“each page the only difference of those pages is it links to a different calendar and that calendar is dash Facebook ad or Google ads or dash LinkedIn organic or dash Instagram organic or email.” — Jennifer Ong

“on your Slack notification, right? I'm going to change the the wording a bit just so that it makes it I'll just put that like bracket new.” — Alexander Singh

“Jennifer Ong and Alexander Singh discussed Slack notifications for both form submissions and appointments, with Jennifer Ong confirming both should remain active” — Gemini notes

“My team me saying they don't even see the Slack integration working anymore. So, they they only see a calendar from their email, but they don't even see a Slack notification anymore.” — Jennifer Ong

“[Alexander Singh] Setup Smart Lists: Configure smart lists in the CRM to allow easy filtering for Meta, Instagram, and LinkedIn leads.” — Gemini notes (next steps)

“Uh, as early as Tuesday. Yeah. Just to make sure.” — Alexander Singh

“pretty much what affects your team and the way they work is just two things. So your calendar and your slack that's pretty much it which is not that complicated.” — Alexander Singh

“Normally it's the CL the tenant will have to like pay extra and then I white label it. I charge you a fee to get your your dedicated domain.” — Alexander Singh

“No, because we did a test booking and it still works like we're still but we have no details on on these people.” — Jennifer Ong

“we're currently still amending it after the highlight that you shared with us yesterday. So, I'm getting the team to edit based off the highlights first and then we'll internally review before sending over to you.” — Jil Micole Lee

“Regarding income brackets, Jennifer Ong decided to keep the "less than 5K" option in the target criteria, noting that while lead quality is lower, these leads are still closable.” — Notes (re: Jennifer Ong)

“you had higher conversion rates for 20 minute potentially but lower like signings it even in your your sales people's comments right I think um the quality was like I I would say it's probably just lower in general” — Alexander Singh

“So Jonathan's our media buyer. ... Jill basically handles a lot of the client strategy and account stuff.” — Alexander Singh

“so let let's say for example we don't somehow get access funnal web. ... Can we just create a new one that's I don't know hello.controlaltcareer.com” — Jennifer Ong

“just run the 90minute webinar for now and don't rebuilding the 20-minute webinar.” — Jennifer Ong

“Yeah, I think if you can I'll give you GoDaddy.” — Jennifer Ong

“And then from there it takes like maybe half a day at most for us to just like help you move your domain and everything over and then say like okay let's go.” — Alexander Singh

“Existing landing page revision strategy The agency will revise the existing landing page based on specific client comments rather than initiating a full, paid redesign.” — Notes (decision)

“The reason he moved to funnel web was because he said salesable. He was trying to build some automations but saleseople didn't allow him to which is why he then moved to funnel web” — Jennifer Ong

“a lot of the the, you know, the Zapier, the Google Sheets, all that stuff, my sales manager set it up, but I don't even know if I need to keep using those things.” — Jennifer Ong

“I also need to edit finish editing the script. Sorry. And and film the scripts for you guys.” — Jennifer Ong

“Jennifer Ong shares that they spent time selecting 7-8 existing Instagram reels and client success stories for ads” — Gemini notes

“okay, we created the founder story, we're going to run that as an AB test.” — Jennifer Ong

“So there are three funnel steps. There were four at first, but I cut it down to three and then also just cut out like the AB test and and all of that.” — Alexander Singh

“Funnel web I've only been using for less than six months.” — Jennifer Ong

“Jennifer Ong requested a call with the team to perform a "sense check" on the migration process before shutting down the GoHighLevel account.” — Notes (re: Jennifer Ong)

“we have that 20 minute webinar for this whole year. ... Granted, I didn't run Facebook ads for a few months in between.” — Jennifer Ong

“so December 2025 you just treat you just assume that most of it or all of it was 60 minute and then assume that everything after that is 20 minute and then we just compare those date ranges. So it would have been um January 2026 to to September 9 months period. We compare that to the previous 9 month period.” — Alexander Singh

“U because this one is like a side profile.” — Jennifer Ong

“your current sheet I I saw you guys are like manually checking the the URL, right? To decide which” — Alexander Singh

“Main main main thing I need solving is is I need to figure figure out why that funnel web is not working.” — Jennifer Ong

“he's he said there's no issue on his side.” — Jennifer Ong

“The current marketing funnel drives traffic to a live webinar, after which potential clients can book an appointment directly or be followed up with by a sales team.” — Jennifer Ong (via Gemini notes)

“Both participants agreed to shut down the "motherhood" adset due to the consistent stream of low-quality leads identified in the tracking sheet.” — Notes

“your past media buyer they use page post for quite a lot of the creatives. So page post just basically mean they link it to an actual post that exists on your page.” — Alexander Singh

“the raw sheet, right? But but that that only covers the the leads from March, right, for funnel web app.” — Alexander Singh

“we don't put the leads. We don't put the leads in here. So, if someone watched the webinar but did not book a call, we don't put it in here. This is only everybody who's booked a call with us.” — Jennifer Ong

“So, so this one also, it's not just Facebook ads. Like you'll see there's like LinkedIn, there's there's organic traffic.” — Jennifer Ong

“the reason I say that is because then you'll be able to see notes from my closers on the quality of the lead and why the lead bad.” — Jennifer Ong

“we don't put the leads. We don't put the leads in here. So, if someone watched the webinar but did not book a call, we don't put it in here. This is only everybody who's booked a call with us.” — Jennifer Ong

“maybe because this Slack channel was created by my sales manager who has left.” — Jennifer Ong

“So they are pretty much the one scale of 1 to 10. How happy are you right now? And then monthly income.” — Alexander Singh

“No. Sequentially.” — Jennifer Ong

“Uh, as early as Tuesday. Yeah. Just to make sure.” — Alexander Singh

“Prioritization of functional ad testing The participants agreed to prioritize running ads and testing core functionality for about a week before addressing email flow optimizations and landing page tweaks.” — Gemini notes

“No, because we did a test booking and it still works like we're still but we have no details on on these people.” — Jennifer Ong

“Jennifer Ong clarifies that they did not run a true split test; instead, they switched funnels sequentially in December 2025, moving from a 90-minute funnel to a 20-minute funnel.” — Gemini notes

“I think he already created this landing exact landing page in Salesable ... So there's probably a funnel, the exact funnel is probably already inside of Salesable.” — Jennifer Ong

“I definitely think that we can park aside the three ads that was done by my old agency. Those ones I don't think we need” — Jennifer Ong

“Jun Kai Goh noted that the current tracking does not provide enough granularity to identify which specific ads generate the most efficient appointments.” — Jun Kai Goh

“this is what it used to look like um on Slack like when it was working in um funnel web and it does say oneonone career consultation call- Zoom whereas today is like in a weird format the the calendar like it's it's name career consultation it's not 101-career consultation” — Jennifer Ong

“the first one is we do a very safe migration which means that only leads that are new that are not in salesable like we move them over right the second one is that we just do uh basically like a vlookup” — Alexander Singh

“I'll probably want to recommend like if we could ASAP just delete out users that are not part of the part of your marketing anymore.” — Alexander Singh

“you you you lose out on a lot of things, right? Like for example, like maybe analytics,” — Alexander Singh

“I will flag out like the automations I want to delete because there's a lot of like things there but it's good to just double check with you as well.” — Alexander Singh

“Jennifer Ong added that website hosting must be migrated from GoHighLevel to SalesAble to ensure leads are booked correctly.” — Notes (re: Jennifer Ong)

“after leaving a fashion startup and weighing a venture capital-backed fashion Software as a Service business against career coaching” — Jennifer Ong (via Gemini meeting notes)

“I have like seven phones in my bag right now cuz like I kept getting” — Alexander Singh

“this is quite relevant because we just worked with like this real estate agent recently that um had like quite a robust um CRM as well.” — Alexander Singh

“our high level is a new high level that we used although it's like it's been four years already but um few months before we got this high level we had another high level and we had our original domain like stuck in there and we also lost access so it's before us and we cannot get it back.” — Alexander Singh

“Jennifer Ong corrected Jun Kai Goh regarding a motherhood ad concept, explaining that their personal story involved deliberately designing a career for motherhood before becoming pregnant, after leaving a fashion startup and weighing a venture capital-backed fashion Software as a Service business against career coaching.” — Jennifer Ong (via Gemini meeting notes)

“Jun Kai Goh proposed focusing on underutilized assets, particularly targeting mothers and leveraging Jennifer Ong’s personal career history—such as the transition from BlackRock to a fashion startup—to differentiate the brand from other career coaches.” — Meeting notes (Gemini)

“but to get that Zoom thing is not that easy. So uh that's what we spend quite a lot of time trying to figure out. So we're in contact with like the Zoom team uh and then we're able to to get that for for you guys.” — Alexander Singh

“Jennifer Ong noted that the software startup involved accelerators like Antler and the pursuit of external validation, but career coaching ultimately provided the desired lifestyle flexibility.” — Jennifer Ong (via Gemini meeting notes)

“Yeah. Yes. Cuz Yeah, he created this.” — Jennifer Ong

“Jun Kai Goh noted that this format targets high-flying finance and technology professionals from companies like Google, Goldman Sachs, McKinsey, Citibank, and ByteDance, drawing filming style references from Kale Sim.” — Jun Kai Goh (via Gemini meeting notes)

“I want to just use one platform. There's no reason to use two platforms. I'm paying for two platforms. It's doing the exact same thing.” — Jennifer Ong

“Historically, they spent about 5k per month on Facebook and 4k on Google, with Google currently performing better in terms of return on ad spend.” — Jennifer Ong (via Gemini notes)

“Jennifer Ong emphasized that they prioritize high-quality leads over a lower cost-per-lead, noting that previous campaigns often yielded irrelevant prospects who were not financially qualified.” — Jennifer Ong (via Gemini notes)

“Jennifer Ong operates a high-ticket, one-on-one career coaching program designed for high-achieving professionals, such as lawyers and finance executives, who are looking to pivot into more fulfilling careers.” — Jennifer Ong

“I would say that don't make that decision dependent on the phone. Yeah. Because even locally, you're still going to get banned by by the way like even if you WhatsApp web from a local” — Alexander Singh

“just because of like the close rates as well like your sorry the set rates as well like Singaporeans are going to respond better to Singaporeans.” — Alexander Singh

“In my experience, CRM data is less important than ad account data. Um, just because data is only powerful when you have strong AI, right? And Meta's AI is definitely stronger than any of like high level or or even like an agency.” — Alexander Singh

“high levels email tracking is actually garbage. Like if you follow high level, it'll tell you like your bounce rate and everything, right? ... It's way better than what it actually is.” — Alexander Singh

“The MG that you see right now is from mail gun. So, it's a service provider. I don't recommend using mail gun in Singapore uh because it's just going to get you banned.” — Alexander Singh

“you can't actually like Singapore doesn't allow like VIP calls which means that you can't call from a normal call even overseas.” — Alexander Singh

“Jennifer Ong disagreed, stating that this "winning" campaign has been booking calls, though they acknowledged that the quality of these calls remains to be evaluated.” — Notes (re: Jennifer Ong)

“Um but in in SEO, right, because we do do SEO as well, a lot of our clients have this issue or question” — Alexander Singh

“They have an in-house creative team to film content for ads and possess specialized expertise in software and web app development.” — Jun Kai Goh

“we recently cracked the code I think like we found a way to do it with very high deliverability not no no no getting banned” — Alexander Singh

“we've seen so many situations and I think dealing with um back end is where our specialty kind of is.” — Alexander Singh

“Jun Kai Goh stated that their agency provides content creation, ad creative production, landing page development, and automation services.” — Jun Kai Goh

“because we do we are quite experienced with like remote setters and and things like that.” — Alexander Singh

“Jennifer Ong requested that the "A9" adset remain active as it consistently generates clients.” — Notes (re: Jennifer Ong)

“Your Google Cal and all your team calendars are also mostly” — Alexander Singh

“They noted that the current creative, specifically the video ads, was too lengthy and recommended that the first 15 seconds must clearly articulate the value and outcomes provided to the target audience.” — Jun Kai Goh

“for me and Jai we we tend to do like we we normally just do for our clients what we do for ourselves because I mean obviously we'll do what we think is best” — Alexander Singh

“They require an agency that cares about the business's success and works closely with their sales team to ensure leads are aligned with their ideal client profile.” — Jennifer Ong

“Jennifer Ong expressed a preference against sharing high price points on video, opting instead for a consultative sales approach to nurture leads first.” — Jennifer Ong (per meeting notes)

“Jennifer Ong noted that the software startup involved accelerators like Antler and the pursuit of external validation, but career coaching ultimately provided the desired lifestyle flexibility.” — Jennifer Ong (via Gemini meeting notes)

“more on a business from a business lens, you know, like not just a technical lens because like technically there there are many things technically we could just rebuild the whole thing in high level, right? Um but but what are we really trying to like what are you really trying to achieve out of this migration?” — Alexander Singh

“I always stay away from ABO. Um, just because it's better to start with CBO to let Meta just decide whatever it wants to do because we normally run with one adset anyway.” — Alexander Singh

“we don't have any um testing and scaling campaigns some some agencies talk about this day you might have heard it online but they run like let's say a testing and a scaling campaign we don't do that so our main campaign is always evergreen” — Alexander Singh

“that's what we meet me at drink pretty much like that's how we g agency. So like we specialize in kind of pay ads because whenever we see something good right we just hit.” — Alexander Singh

“after and in the Andromeda update uh there is this thing called sequencing right in in meta. So meta is going to sequence your videos in your adset like in the adset based on what it thinks the customer needs right. So an objection handle video is very good” — Alexander Singh

“They suggested creating distinct messaging pillars and formats rather than simply testing different hooks, which they noted is no longer as effective.” — Jun Kai Goh

“when you create new ads even if I duplicate the old one it doesn't necessarily carry over the same results but what is for sure right is that we're carrying over the same messaging which I think is the most important thing in like a ad campaign.” — Alexander Singh

“currently audience is not actually a big thing. Like you can't really do manual targeting anymore. Going into 2026, oh, sorry, into 2027, you won't even have like manual targeting options.” — Alexander Singh

“sometimes you talk more about maybe the mechanism and I don't think those will work as well as like um like hiding the mechanism because in a in a landing page funnel we want to be as vague as we can get them to like figure it out themselves.” — Alexander Singh

“The key to Facebook ads is not so much like spamming creatives, but it is or it's not so much trying to um satiate your budget. It's more about trying to find the winner faster.” — Alexander Singh

“The only reason why we can get away with that for now, I guess, is because we are we are using a LP, right? So, in in this case, it does lead to like uh decent conversion still. If let's say we were using an instant form, then top of funnel would not be sufficient because it's just not giving them enough info.” — Alexander Singh

“we don't believe that after Andromeda doing um it like minor variations is going to really be beneficial for the campaign.” — Alexander Singh

“like I said we we're quite like transparent when it comes to how we do things. So if we overlook something we'll just let you know.” — Alexander Singh

“What is important is that we are tracking the human action. So your hook rate, your hold rate, how long are they watching, uh the clickthrough rates as well as whether they're booking, that's like the most important.” — Alexander Singh

“that's why for Chunkai and myself like we like to um propose this uh one campaign, one adset, one like basically CBO structure uh and we just manage all the creatives at one level rather than having like 10 different adsets.” — Alexander Singh

“I don't really care about the cost per lead unless it's like extremely high, right? Unless it's like $150, then maybe we will turn it off. Um, but what we're really really interested to know is your booking rate” — Alexander Singh

“I don't really care about page. all about actual clients that are coming through, right?” — Jennifer Ong

“Jun Kai Goh proposed focusing on underutilized assets, particularly targeting mothers and leveraging Jennifer Ong’s personal career history—such as the transition from BlackRock to a fashion startup—to differentiate the brand from other career coaches.” — Jun Kai Goh (per meeting notes)

“They require an agency that cares about the business's success and works closely with their sales team to ensure leads are aligned with their ideal client profile.” — Jennifer Ong (via Gemini notes)

“we don't believe that after Andromeda doing um it like minor variations is going to really be beneficial for the campaign.” — Alexander Singh