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Ctrl Alt Career

Education / Coaching← All clients
★★★☆☆2 months · since 2026-08-20· last heard 12d agoKnowledge →Creative →
Education / Coaching
  • · Agency performs a manual check of email bounce data rather than trusting HighLevel's reporting
  • · Agency removed the Meta 'related media' setting so Meta receives accurate messaging attribution instead of dynamically serving 10 to 15 ads without clear attribution
  • · Email deliverability reached 95% to 96% after the agency's technical fixes to the nurturing infrastructure, against an expectation of around 60%
  • · Email warm-up ramp plan is to start with 100 recipients on Friday, then 100 twice the next day, then 500 throughout the following day, scaling up only if results hold
  • · Agency position is that marketing emails sent on weekends see roughly 1% better open rates due to less inbox competition
  • · Meta serves a maximum of about 30 seconds of video on stories (at most two 15-second stories) and prioritises videos under 90 seconds for reels, so 2-minute-30 landscape ads are limited to feed placement
AM: Jil
DriveMeta AdsWhatsApp

Before you speak to them

11 open complaintsJennifer is worried the calendar is quite empty this week and appointment bookings are slow despite steady lead volume.
11 flagged risksAd A4 attracts unemployed/jobless leads because its hook ('imagine you could take all your expertise, drive and ambition...') doesn't specify the person must currently be in a job, unlike A7.
48 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
8 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.

Goals & performance

Client for 2 months · since 2026-08-20

Oct 2026

0

leads · $0 spent

Sept 2026

0

leads · $0 spent

Cost per lead

—

Monthly avg

0

leads/mo · —/mo

Recent client complaint detected

Check the knowledge tab for the complaint details and address it in the next cli

Recent commitments to follow up on

Review what was committed and ensure it's being delivered.

New campaign mentioned — no creatives ready

Generate new creatives for the upcoming campaign. Check the knowledge tab for de

People & directives

No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.

What we agreed

All →
  • constraintOnly data from 1 October 2026 onward can be attributed reliably to specific creatives; anything before that is guesswork.13d
  • constraintAll video creatives must include a clear call-to-action at the end.46d
  • constraintDaryl does not want his face shown, so his testimonial must be edited with his face blurred.59d
  • constraintPricing will not be disclosed on videos or webinars; prospects must book a sales call to get pricing.59d
  • commitmentTestimonial CTAs assigned to Alexander's editors to be done ASAP, and the LinkedIn banner assigned to a designer for Jennifer to review.13d

Data completeness

57%
WhatsAppNo client group linked
Meeting notes9 notes, last 12 days ago
Drive documents9 documents ingested
Meta AdsNo ad account linked
Knowledge base386 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history1 piece extracted
ClickUp archive51 items

Gaps — the team may assume we have this

  • No WhatsApp group — client conversations aren't being captured
  • No Meta ad account — spend, leads, and campaign data won't flow
  • No angle material — creative strategy can't generate angles

Client health

Neutral
−No recent messagesNo WhatsApp activity in 30 days
+Regular reviewsLast meeting 12 days ago

Creative pipeline

Facts
0
Material
0
Drafts
386
Insights
6
Angles
2
Decisions
48

Team

1 assigned
  • JJil· Account manager

Account

Business
Education / Coaching
Website
—
Services
—
Primary AM
Jil
Secondary AM
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Changelog

what happened, decided and delivered — the second brain
  1. 2026-10-05Ingested "Ctrl Alt Career Sync Up – 2026/10/05 15:04 GMT+08:00 – Notes by Gemini": 43 new facts, 5 escalations.
  2. 2026-09-28Ingested "Ctrl Alt Career Campaign Updates – 2026/09/28 14:01 GMT+08:00 – Notes by Gemini": 65 new facts, 10 escalations.
  3. 2026-09-16Ingested "Ctrl Alt Career Discovery Call – 2026/07/16 15:29 GMT+08:00 – Notes by Gemini": 17 new facts, 3 escalations.
  4. 2026-09-16Ingested "Ctrl Alt Career Discovery Call – 2026/07/16 15:29 GMT+08:00 – Notes by Gemini": 21 new facts, 1 escalations.
  5. 2026-09-16Ingested "Ctrl Alt Career Discovery Call – 2026/07/16 15:29 GMT+08:00 – Notes by Gemini": 28 new facts, 3 escalations.
  6. 2026-09-16Ingested " Ctrl Alt Career CRM Discussion – 2026/09/07 15:14 GMT+08:00 – Notes by Gemini": 65 new facts, 7 escalations.
  7. 2026-09-16Ingested "Ctrl Alt Career – 2026/09/11 09:59 GMT+08:00 – Notes by Gemini": 44 new facts, 4 escalations.
  8. 2026-09-16Ingested "Ctrl Alt Career – 2026/09/11 09:59 GMT+08:00 – Notes by Gemini": 32 new facts, 7 escalations.
  9. 2026-09-16Ingested "Ctrl Alt Career (Handover Brief) – 2026/09/15 11:28 GMT+08:00 – Notes by Gemini": 34 new facts, 5 escalations.
  10. 2026-09-02Ingested "Ctrl Alt Career Sync Up – 2026/09/02 16:59 GMT+08:00 – Notes by Gemini": 15 new facts, 1 escalations.
  11. 2026-08-26Ingested "Ctrl Alt Career KickOff Call – 2026/08/26 16:13 GMT+08:00 – Notes by Gemini": 10 new facts, 2 escalations.
  12. 2026-08-25Delivered: Strategy run finished: 3 insights, 6 angles, 17 copy variants kept of 17.
  13. 2026-08-25Delivered: Strategy run finished: 1 insights, 2 angles, 0 copy variants kept of 6.
  14. 2026-08-21Ingested "Ctrl Alt Career Onboarding Call – 2026/08/20 15:28 GMT+08:00 – Notes by Gemini": 12 new facts, 0 escalations.
  15. 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.