Review
1444 facts across 22 clients. Two questions each: can we stand behind it, and can an argument be built from it.
Nothing here blocks anything. Strategy already runs on these — approving a fact only tells it which to reach for first. Ten minutes on your biggest client is worth more than clearing the list.
Two things the system found that disagree, and it refused to pick. Each carries both claims and the options the critic drafted — settling one writes how it was settled, because the next person to hit the same contradiction reads only that.
'No other internal talent' sits against other creators hosting Live and a willingness to feature family
Arrived since
Apple Chan is the only talent available to feature in Apondle content; there is no other internal talent — set against 'Creators other than Apple Chan host TikTok Live sessions for Apondle' and the stated willingness to feature her husband and son
Why it matters: An absolute claim used as a production constraint. If other creators or family members can appear, the casting options for the two Apondle videos are wider than the brief assumes; if they genuinely cannot, the schedule depends entirely on one pregnant founder's availability and needs a contingency.
Drafted options — clicking fills the note, it does not submit
Instagram follower count stated as two different values in the same source
Arrived since
Instagram following of 135 followers, also given as 144 in the same document
Why it matters: No time passed between the two statements, so one is wrong. This number is the baseline for the 800-follower target and for any engagement-rate reporting, so an unresolved baseline makes the growth claim unauditable later.
Drafted options — clicking fills the note, it does not submit
Site advertises a recurring 'Monthly Promotion' while the KB records promotions as irregular and unannounced
On the record
Website promotions are changed at irregular intervals and the change is not signposted to customers
Arrived since
Website merchandises a recurring 'Monthly Promotion' category alongside New Arrivals and Best Sellers
Why it matters: A named monthly category is a cadence promise to customers; if promos actually change irregularly, repeating 'monthly promotion' in ads or captions sets an expectation the brand does not meet.
Drafted options — clicking fills the note, it does not submit
Founder script-editing restated without the filming qualifier
On the record
The founder edits and films the ad scripts herself
Arrived since
Founder edits her own ad scripts and produced the shortlisted creative selection herself
Why it matters: Low consequence, recorded for the audit trail only. The existing record covers both editing and filming; the incoming drops filming. Keeping the existing statement preserves the fuller fact and prevents a future restatement from narrowing the founder's production role by attrition.
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Two different locations given for King Living event venues two months apart
On the record
Appearances confirmed for October and December; the October event is at King Living near Alexandra Road
Arrived since
Event scheduled for December at King Living near Red Hill, referred to as Picola
Why it matters: Both can be true if King Living has two showrooms, but Alexandra Road and Red Hill are adjacent areas and this may be one venue described two ways. If it is one venue, one of the two published event listings sends attendees to the wrong place.
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Agency audit says ad-level tracking granularity is missing; KB says ad and hook attribution is already done manually
On the record
Leads are tracked manually by opening Zoom calendar entries to identify which hook and which ad generated each appointment (plus per-funnel opt-in forms, Meta lead/schedule pixel events and the 'source channel' custom field)
Arrived since
Agency assessment is that the client's current tracking lacks the granularity to identify which specific ads generate the most efficient appointments
Why it matters: If ad-level attribution already exists manually, a tracking build-out may duplicate work already in place; if it genuinely does not, the KB overstates current capability and reporting built on it will be wrong. Low severity because the two may be measuring different things — identifying the ad versus costing it per appointment.
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Homeowner satisfaction restated as general good feedback without the verified rating behind it
On the record
4.9/5 stars from 99+ Google reviews by verified attendees
Arrived since
Homeowners who attend Reno Retreat give good feedback on event flow and space allocation
Why it matters: The existing claim is backed by a countable, externally verifiable source. The incoming restates satisfaction as an unsourced assertion and, if it is the version that reaches copy, the brand trades a provable number for an unprovable adjective. Low severity because nothing false is being claimed, only something weaker.
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Cost per booking recorded with an acknowledgement that the data supporting it is missing
Arrived since
Cost per booking is approximately $30 to $40, though the figure is not confirmed due to missing bookings data
Why it matters: A clean-looking $30–$40 figure will survive downstream compression while the 'not confirmed' caveat will not. This is the classic broken-telephone path into an unverified performance claim in a proposal.
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Showroom described as a filming location and, separately, as open to prospect walk-ins
On the record
Has a showroom, used as a filming location
Arrived since
Has a showroom that prospects can walk into
Why it matters: These are almost certainly both true of the same space and have been recorded as two facts rather than merged. Raised only so a human can confirm it is one showroom and not two sites, since walk-ins are now also cited as an enquiry source and the distinction affects how walk-in volume is attributed.
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LinkedIn technology-sector followers declined by 0.45% in September after August growth
On the record
LinkedIn follower growth in August was concentrated in professional services, administrative, technology and accommodation, while financial services declined
Arrived since
September LinkedIn audience: technology sector followers declined by 0.45% and financial services was flat
Why it matters: Backwards movement on the single segment that is the stated first-priority target industry. One month is not a trend, but technology follower share is the leading indicator for the brand's main market-entry goal, so an unflagged decline could run for a quarter before anyone notices.
Drafted options — clicking fills the note, it does not submit