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Wins and failures

Wins pool into case studies. Failures compile into the guide every AM should read before they meet the same problem alone.

Wins
52
Failures
3
Deck-ready
12

written up and provable

Lessons unwritten
3

failures with no takeaway yet

45 of 55 outcomes are Interior Design. That is either the moat or the concentration risk, and it is worth naming rather than discovering in a downturn.

Showing 8 · most usable first, because the question is usually what can go in a deck now

  • winHas proofDesign FactoryInterior Design· ads

    Worked with Design Factory

    • cant find
    • testimonial: text
    legacy sheet import
  • winHas proofAssemble ConceptInterior Design· ads

    we were able to get them 30%+ Appointment show ups and $500-$1,000 CAC for a ticket size of $30,000-$50,000

    legacy sheet import
  • failureHas proofDamien TanReal Estate· ads, content, appointments

    for landing page portfolio/example, didn't perform well though

    legacy sheet import
  • winHas proofSHE Real EstateReal Estate· content, ads

    minor comment about liking the videos: [SHE] Project 1

    • SHE
    • testimonial: text
    legacy sheet import
  • winHas proofChristian OhReal Estate· content

    minor comment about liking the videos: https://f.io/90cqRB1h

    • CO
    • testimonial: text
    legacy sheet import
  • winHas proofDesign4SpaceInterior Design· ads, content, events, branding

    minor comment about liking the videos: Content

    • D4S
    • testimonial: text from britney
    legacy sheet import
  • winHas proofAPRTInterior Design· ads, production

    setting rates increased, but its because they hired a setter (could be used for handling lead quality objections)

    • APRT
    legacy sheet import
  • winHas proofAtlas & BoneFashion· ads, content

    minor comment about liking the videos, crossed 10k organic views for brand new page

    • AB
    • testimonial: text
    legacy sheet import