Atlas Script Reference Library

Real scripts that were cleared by clients and ran in production. This is the training data for the creative engine — not as quality benchmarks, but as structural references for how Atlas actually writes ads.

The universal Atlas script structure

Every Atlas ad follows this skeleton. The blocks change per client but the structure is constant.

HOOK (test 3-4 variants per script body)
  Types: Audience | Offer | Urgency | Negative | Problem | Curiosity
↓
PRICE ANCHOR (optional — for offer-led scripts)
  "You don't need to spend $X" → "from just $Y"
↓
TRUST SIGNAL
  CaseTrust / HDB / BCA / qualified designers / years experience
↓
VALUE STACK (bullet points or inline list)
  Specific items with measurements: "20ft kitchen cabinet, 10ft quartz countertop"
  Never vague: "$3,500 upgrade" not "premium upgrade"
↓
QUALIFIER (optional)
  "If you're someone who wants..." — self-select the right audience
↓
SCARCITY
  "First 10/20 homeowners" / "Limited time only" / specific date
↓
CTA
  "Click Learn More" / "Book consultation" / "Contact us today"

Hook types (proven across 3+ clients)

Batch types

Promo batch (offer-led)

When a specific promotion exists (666, 777, anniversary, package deal). Structure: Hook → Package price → Savings comparison → Value stack → Scarcity → CTA

Education batch (trust-led)

When building awareness or no active promotion. Structure: Hook → Industry problem → Our difference → Free offer (3D/layout) → Credentials → CTA

Feature batch (product-led)

When highlighting specific capabilities. Structure: Hook → Feature → Why it matters → Proof → CTA

Script modular blocks

Scripts are assembled from reusable blocks, not written from scratch. Each client has their own block library. The same line appears as a hook in one script, an offer in another, and a feature in a third.

Trust blocks (renovation industry)

• "CaseTrust accredited" / "HDB licensed" / "BCA accredited" / "BizSafe Star"
• "All designers have diploma in interior design with 10+ years experience"
• "Hundreds of completed projects"
• "5-star reviews on Google, Facebook, Qanvast, HomeMatch"
• "2-year workmanship warranty"

Offer blocks

• FREE 3D mockup / FREE layout proposal (before committing)
• Package price with NETT (GST waived)
• "$7/ft for all carpentry" (vs retail price)
• "Free hood, hob, sink and tap"
• "Free upgrade to low-formaldehyde plywood"

Problem blocks

• "Many IDs are glorified salespeople without accreditations"
• "Copy-paste layouts not catered to your needs"
• "Hidden fees, random markups, last-minute add-ons"
• "Unreliable quotations to attract homeowners"

Scarcity blocks

• "First 10/20 homeowners who sign up"
• "Only available this [month]"
• "[X] sets only — countdown"
• Specific promo dates

Production brief format

Each script brief includes:

• Script text with scene-by-scene breakdown
• Visual direction: live action / broll / text overlay per scene
• Drive links to footage and SFX overlays
• Reference ads (links)
• Edit style: "fast, clear, to the point — cut ALL pauses"
• Format: 9:16 primary + 1:1 version

Client: TodzTerior

Promo scripts (offer-led)

• BTO version: "Save up to 90% on your BTO renovation" → $7,111 NETT → $7/ft → GST waived → first 20
• Resale version: "Save up to 90% on your Resale renovation" → $25,988 NETT → $7/ft → GST waived → first 20
• New Year package: "$25,988 Resale New Year Package" → free upgrade → GST waived → $666 top-up bundle → first 20
• Value breakdown: "Smartest way to stretch your budget" → $25,988 NETT → $3,500 free upgrade → $666 top-up = $8,000 value → first 20

Education scripts (trust-led)

• FREE 3D mockup: "Frustrated with IDs who demand upfront payment?" → free 3D → CaseTrust → 5-star → CTA
• Trust: "Looking for an ID firm you can trust?" → hundreds of homes → 5-star → free 3D → CTA
• No-risk: "See your future home before paying a cent?" → free 3D → CaseTrust + HDB → CTA

September 2026 promo details

• Year 7 Anniversary Promo, 12-13 September
• $7/ft for all carpentry (retail $120-$290/ft)
• Limited quantities: 5-20 sets per item
• FREE cabinet upgrade worth $3,500 (BLUM hinges, soft closing, low formaldehyde)
• $6,666 instant rebate
• 100% GST waived
• Spin & Win: cash rebates $333-$1,177
• Packages: BTO Premium $7,111 / BTO Standard $11,666 / Resale Kitchen+Toilets $19,255 / Resale Whole House $25,988

Client: Interior Box Studio

Education scripts

• Space planning: "Don't make this #1 renovation mistake" → copy-paste layouts → qualified designers (LaSalle) → FREE layout proposal
• Qualified designers: "Cheap quote = most expensive" → unqualified salespeople → diploma + 10yr exp → CaseTrust/HDB/BCA
• Transparent quotation: "No one tells you how they quote" → unreliable quotations → 3-step process → line-by-line breakdown
• 3 reasons (text-only): "1. Qualified designers 2. 5-star reviews 3. FREE layout proposal"
• Founder intro: Douglas, founder — qualified designers → free layout → 5-star → CTA
• Space maximisation: "Maximise space for your home" → free layout by qualified ID → live spaciously in small home

Client: Interior Bureau

Promo scripts

• Resale: "Don't need to spend $50k" → $23,800 → CaseTrust → free hood/hob/sink/tap → first 10
• BTO: "Renovate your BTO for just $7,500 in 8 weeks" → no hidden costs → CaseTrust → 20ft kitchen + 10ft quartz + wardrobes + TV console → first 10
• Health angle: "Free upgrade to low formaldehyde plywood for a healthy renovation for you and your family"

Hook variants per script (4 types tested)

• Audience: "Resale Homeowners!"
• Offer: "from as low as $23,800"
• Urgency: "Limited to first 10 homeowners!"
• Negative: "If you want an expensive reno from unreliable ID, stop watching!"