Too few accounts in this industry to compare against, so targets are the median of 11 Atlas accounts across all industries — read them loosely.

No campaign spent in this window. Nothing to read yet.

Percentages marked baseline come from this portfolio’s own campaign history — what happened to campaigns in the same state when nobody intervened. They are the bar a move has to clear, not the move’s own success rate. Once enough decisions are logged they are replaced by worked, which counts decisions actually taken.

Nothing here changes the account. The Meta connection reads only — it could not pause an ad if it tried — so every move is for a person to make. Frequency is impressions over summed daily reach, which runs a little high against Ads Manager’s own figure.