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Hoft Collective

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Report · June 2026

content

Numbers from the portal, not typed. Fill the bracketed lines, drop the internal block, and it is the deck. The shape is fixed by the reporting SOP.

Weekly message, this month to date (Monday, WhatsApp)

Hi team, quick check-in from Atlas. [AM: what was delivered this week, what is in edit, what we need from you.]

1. What happened

[AM: two sentences: the outcome in the client's words, and the one reason behind it]

Pieces delivered

12

0 in May 2026

Portrait / landscape

12 / 0

Median length

37s

Organic reach

156,565

Reach is not summed across platforms. It counts unique people, so adding Instagram to Facebook double-counts anyone on both, and no platform exposes what is needed to deduplicate. Report it per platform, or state it as the largest single platform.

Delivered

  • HOFT - script 1 v5.mp4organic2026-06-03
  • Hoft Script 7 rev 9.mp4organic2026-06-04
  • HOFT - script 3 v9.mp4organic2026-06-05
  • HOFT - script 5 v8.mp4organic2026-06-08
  • HOFT - script 6 v8.mp4organic2026-06-10
  • HOFT Post 4 rev 9.mp4organic2026-06-12
  • HOFT - script 2 v11.mp4organic2026-06-18
  • HOFT - script 8 v8.mp4paid_social2026-06-25
  • Hoft Collective Ad 1_V7.mp4paid_social2026-06-25
  • Hoft Collective Ad 2_V7.mp4paid_social2026-06-25
  • Hoft Collective Ad 3_V5.mp4paid_social2026-06-26
  • Hoft Collective Ad 4_V4.mp4paid_social2026-06-26

2. What we are doing next

[Media buyer: the decisions made this month and why, from the decisions log, in three lines]

[AM: what the client will see change next month, matched to what they said they want]

· 12 pieces delivered, against nothing in May 2026.

· instagram engagement rate up 291% month on month. Account-level, so it covers everything posted and not only what we made.

3. What we cannot see this month

· Which piece produced which result. Organic metrics are account-level and the client posts work we did not make, so the reach on this page belongs to the account and not to our videos. Per-post attribution needs post-level data that is not being collected.

Internal, never sent

Effort: 12 pieces, 7 min of runtime. Retainer —, — per piece.

  • This client is already running our work as paid. Media buying is the service that would tell them what it returned. 5 of 12 pieces in June 2026 were delivered for paid social.

The unfiltered version. If an account is going badly the AM must know before the client does.