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Clearminds Education Center

Education / Coaching← All clients

Full history

41 statements, 36 still standing. Ordered by when they were said, not when we read them.

  1. 2026-08-21 06:16WhatsApppreference· client-supplied-footage

    This time around I want a much wider spread of teachers and students covered

    CLEARMINDS X ATLAS

  2. 2026-08-21 06:16WhatsAppcontext· client-supplied-footage

    New teachers are coming in over the next few weeks — better to get them all in

    CLEARMINDS X ATLAS

  3. 2026-08-21 06:16WhatsAppdecision· script-audio-reshoot

    No, too soon to shoot

    CLEARMINDS X ATLAS

  4. 2026-08-21 06:14WhatsAppdecision· creative-refresh-batch

    New creatives refresh agreed: 5 videos, 2 static images and 2 carousels.

    CLEARMINDS X ATLAS

  5. 2026-08-21 06:14WhatsAppcontext· enquiry-volume-drop

    Drop in enquiries is now picking up slowly again since last week.

    CLEARMINDS X ATLAS

  6. 2026-08-21 06:14WhatsAppcommitment· creative-refresh-batch

    Actors will be new faces of teachers plus Primary & Secondary students; Shainaz to coordinate.

    CLEARMINDS X ATLAS

  7. 2026-08-21 06:14WhatsAppcommitment· creative-refresh-batch

    Shoot tentatively 1 Sep, 2-5pm at ClearMinds — Atlas to confirm again.

    CLEARMINDS X ATLAS

  8. 2026-08-21 06:14WhatsAppdecision· creative-refresh-batch

    New ad starts on 11 Sep; the older ad continues running as we cannot stop immediately.

    CLEARMINDS X ATLAS

  9. 2026-08-21 05:47Meetingcontext· monthly-ad-budget

    Budget was increased to $2,000, split evenly between the existing campaign and a separate 5km-radius campaign.

  10. 2026-08-21 05:47Meetingdecision· case-study-creative-angle

    Do not pause the current campaign before the 11 September launch of new assets.

  11. 2026-08-21 05:47Meetingdecision· case-study-creative-angle

    Quarterly creative refresh confirmed: 5 video creatives, 2 statics and 2 carousels featuring new teachers and students, launching 11 September.

  12. 2026-08-21 05:47Meetingcommitment· case-study-creative-angle

    Filming day set for 1 September, 2:00–5:00pm, single shoot to complete all creative assets.

  13. 2026-08-21 05:47Meetingdecision· lead-form-prequalification

    Move to lead forms to better profile and qualify enquiries, with SMS OTP verification added to filter out non-serious submissions.

  14. 2026-08-21 05:47Meetingcomplaint· enquiry-volume-drop

    Enquiry numbers are up but many parents click the ad and then never respond to outreach — non-serious leads.

  15. 2026-08-21 05:47Meetingcontext· enquiry-volume-drop

    Cycle 11 July–10 August: 143 total enquiries, 7 confirmed enrolments, 1 message pending, 3 pending trials — versus 13 students in the first cycle.

  16. 2026-08-21 05:47Meetingdecision· case-study-creative-angle

    New creatives to cover both primary and secondary students across English, Mathematics, Science and Junior College subjects.

  17. 2026-08-21 05:47Meetingpreference· case-study-video-performance

    Case study content — students interacting with teachers, wearing the centre's uniform — remains the most effective creative format.

  18. 2026-08-10 06:06WhatsApprisk· case-study-video-performance

    Case study ad dropped from 12 conversations at $16.04 CPR to 5 conversations at $42.64 CPR; treating it as a dip to watch before deciding whether to refresh the creative

    CLEARMINDS X ATLAS

  19. 2026-08-10 06:06WhatsAppdecision· usvsthem-video

    The us vs them video spent $20.13 with no leads this week, so we'll be turning the ad off and reallocating budget into the other ads

    CLEARMINDS X ATLAS

  20. 2026-08-05 08:17WhatsAppdecision· budget-allocation-approach

    We let Meta's campaign budget optimisation handle distribution across the ad set, and only override when something significantly underperforms for a sustained period

    CLEARMINDS X ATLAS

  21. 2026-08-05 06:38WhatsAppcomplaint· enquiry-volume-dropsuperseded

    Messaging enquiries have dropped noticeably compared to where we were around the 11 June launch

    The 21 Aug meeting replaces the informal 5 Aug WhatsApp impression of a drop with measured cycle figures (143 enquiries, 7 enrolments vs 13 in the first cycle) from a more authoritative source answering the same question.

    CLEARMINDS X ATLAS

  22. 2026-07-17 09:55WhatsAppcontext· clearminds-stakeholders

    New Centre Manager Macus (Mac) to be added to the chat to be kept in the loop

    CLEARMINDS X ATLAS

  23. 2026-07-11 03:31WhatsAppdecision· monthly-ad-budgetsuperseded

    Budget increase 2k monthly on ads — 2 creatives 1k each, one AI Target and one Manual

    The 21 Aug meeting restates the same $2,000 monthly ad budget with a different split — existing campaign plus a 5km-radius campaign rather than the two creatives described in the 11 Jul WhatsApp message — and comes from the more authoritative source.

    CLEARMINDS X ATLAS

  24. 2026-07-03 07:42WhatsApppreference· case-study-creative-angle

    Case Study format has emerged as our top performer, with Educational second; we'll introduce a static and carousel using the same Case Study approach to double down on what's working

    CLEARMINDS X ATLAS

  25. 2026-07-03 06:45WhatsApppreference· lead-form-prequalificationsuperseded

    Asked whether ads can use a pre-selection form to indicate the subject and level of the child, to help streamline the sales funnel

    The 21 Aug 2026 meeting decision to move to lead forms with SMS OTP verification settles the question raised in the 3 Jul WhatsApp query about pre-selection forms, and carries higher authority.

    CLEARMINDS X ATLAS

  26. 2026-06-19 03:41WhatsAppcontext· trial-class-offer

    Cost per enquiry is healthy for the tuition space in Singapore despite a less competitive offer ($5 trial class)

    CLEARMINDS X ATLAS

  27. 2026-06-11 08:20WhatsAppcontext· client-supplied-footage

    Client uploaded new videos of teachers and students in class and invited Atlas to use them in future creatives.

    CLEARMINDS X ATLAS

  28. 2026-06-11 08:20WhatsAppcontext· client-supplied-footage

    Uploaded two student testimonials plus new videos of teachers and students in class — free to use them in the next creatives

    CLEARMINDS X ATLAS

  29. 2026-06-11 08:20WhatsAppcontext· script-audio-reshoot

    Only 2 student testimonials were recorded (Ignatius Sih, P4 and Bernadette, Sec 1/G3), one of them a new student.

    CLEARMINDS X ATLAS

  30. 2026-06-10 05:58WhatsAppcommitment· script-approvals

    Scripts 3, 4 and 5 approved after logo/text revisions; approved ads to be pushed out from 11 June, with statics and carousels also approved.

    CLEARMINDS X ATLAS

  31. 2026-06-10 05:58WhatsAppdecision· script-approvals

    Scripts 3, 4 and 5 approved and scheduled to run as ads; approved ads pushed out 11 Jun. Scripts 1 & 2 videos also approved on 11 Jun.

    CLEARMINDS X ATLAS

  32. 2026-06-09 06:09WhatsAppdecision· ad-speech-pace

    Atlas advised keeping the current speech speed despite Mrs Kumar's request to slow parts down, as the videos run as ads and are already long; client accepted.

    CLEARMINDS X ATLAS

  33. 2026-06-09 06:08WhatsAppdecision· ad-speech-pace

    Speech pace stays as-is despite Mrs Kumar's feedback that some parts are too fast, because the videos run as ads and are already long.

    CLEARMINDS X ATLAS

  34. 2026-06-09 05:12WhatsApppreference· case-study-creative-angle

    Text in boxed frames wasn't clearly visible — use strong contrasting colours.

    CLEARMINDS X ATLAS

  35. 2026-06-09 05:12WhatsAppcontext· clearminds-stakeholders

    Mrs Kumar is a key reviewer whose creative feedback is relayed via Shainazzz; she also featured in the 20 May shoot.

    CLEARMINDS X ATLAS

  36. 2026-06-09 05:12WhatsApppreference· ad-speech-pacesuperseded

    Mrs Kumar felt speech speed was too fast in parts and that lettering in the boxed frame wasn't clearly visible — wanted stronger contrasting colours.

    The 9 Jun 2026 06:09 WhatsApp message settles the same speech-pace question the other way — Atlas advised keeping the current speed and the client accepted, overtaking Mrs Kumar's 05:12 request to slow parts down.

    CLEARMINDS X ATLAS

  37. 2026-06-08 09:33WhatsAppconstraint· original-logo-usage

    Please use original logo — blue and orange with dot on the "I".

    CLEARMINDS X ATLAS

  38. 2026-06-04 03:20WhatsApprisk· script-approvalssuperseded

    Posting dates deferred until all scripts are finalised, as revisions may take longer than expected.

    The 10 Jun WhatsApp update resolves the 4 Jun deferral by confirming all scripts approved and posting dates set for 11 Jun, so the hold no longer stands.

    CLEARMINDS X ATLAS

  39. 2026-06-04 03:20WhatsAppdecision· script-approvals

    Feedback must be consolidated from all team members directly in the frame.io link, and the client tells Atlas when it's all in before the first revision is worked on.

    CLEARMINDS X ATLAS

  40. 2026-06-02 01:42WhatsAppcomplaint· script-audio-reshoot

    Script 5 kids' testimonial segment had an audio malfunction from mic interference; asked the centre to re-record testimonials on iPhone at 4K 30fps.

    CLEARMINDS X ATLAS

  41. 2026-06-02 01:42WhatsAppdecision· script-audio-reshoot

    Kids' testimonials from Script 5 to be re-recorded by Clearminds on iPhone at 4K 30fps due to mic interference in the original recording.

    CLEARMINDS X ATLAS