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Beta Pets Mart

Retail / E-commerce← All clients
★★☆☆☆2 months · since 2026-08-20· last heard 121d agoKnowledge →Creative →
Pet, retail· Retail / E-commerce

We do: content creation

  • · Beta Pets Mart has a factory that can be used as a filming location, distinct from the owner's home and workplace
  • · Beta Pets Mart attends cat expos; one was scheduled for the Saturday and Sunday following this 19 June 2026 call
  • · Beta Pets Mart maintains an Instagram profile that it points people to at events
  • · Beta Pets Mart's video content includes a "journey" series built on a rags-to-riches storytelling concept
  • · Beta Pets Mart's video content includes a series referred to as the "stubborn series"
  • · Beta Pets Mart products are integrated into every video produced, as a recurring in-story placement rather than a separate product segment
AM: Jil2nd: Jun Kai
DriveMeta AdsWhatsApp

Before you speak to them

Nothing heard in 121 daysLast statement on the record is dated 2026-06-19.
3 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.

Goals & performance

Client for 2 months · since 2026-08-20

Oct 2026

0

leads · $0 spent

Sept 2026

0

leads · $0 spent

Cost per lead

—

Monthly avg

0

leads/mo · —/mo

Monthly review overdue

Schedule a review call. The portal has performance data ready — open the client

People & directives

No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.

What we agreed

All →
  • constraintVolume must stay sustainable — client cannot manage anything like 20 videos a month, but is fine being pinned down to a locked-in shoot day.121d
  • constraintClient requests payment for the three-month package be split monthly rather than a lump sum up front.121d

Data completeness

43%
WhatsAppNo client group linked
Meeting notes1 note, last 55 days ago — expect ~2 (1/month)
Drive documents1 document ingested
Meta AdsNo ad account linked
Knowledge base9 facts (0 approved, 0 angle material) — no angle material, none approved
Creative history17 pieces extracted
ClickUp archive219 items

Gaps — the team may assume we have this

  • No WhatsApp group — client conversations aren't being captured
  • Last meeting note is 55 days old — are review calls being recorded?
  • Only 1 meeting note but client has been active ~2 months — older review calls may not have been ingested
  • No Meta ad account — spend, leads, and campaign data won't flow
  • No angle material — creative strategy can't generate angles

Client health

Needs attention
−No recent messagesNo WhatsApp activity in 30 days

Creative pipeline

Facts
0
Material
0
Drafts
9
Insights
1
Angles
1
Decisions
0

Team

2 assigned
  • JJil· Account manager
  • JJunkai· Support

Account

Business
Pet, retail
Website
—
Services
content creation
Primary AM
Jil
Secondary AM
Jun Kai

Changelog

what happened, decided and delivered — the second brain
  1. 2026-08-30Account details updated: amPrimary.
  2. 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 6 copy variants kept of 6.
  3. 2026-08-23Ingested "Atlas x Beta Pets – 2026/06/19 10:30 GMT+08:00 – Notes by Gemini": 9 new facts, 0 escalations.
  4. 2026-08-20Account details updated: businessType, services, amPrimary, amSecondary.
  5. 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.