Apple & Apondle
← All clientsWe do: content creation
- · Apondle product videos take an indirect-selling, educational approach that explains how products work together rather than pitching them directly
- · Apondle videos are shot as talking head but edited with heavy b-roll coverage so Apple Chan is on screen less
- · Apondle's skincare products are safe for use during pregnancy
- · Apondle is not to be positioned as pregnancy-specific skincare; pregnancy-safety may only be mentioned as a secondary attribute alongside a hydration and skin-recovery message
- · Apondle videos are published as collaboration posts between Apple Chan's personal account and the brand account, with Apple Chan providing the voiceover
- · Scripts are written in advance and read off a teleprompter brought to the shoot; scripts can be edited on the day with the founder
AM: Jil2nd: Rayne
Before you speak to them
Nothing heard in 71 daysLast statement on the record is dated 2026-08-07.
7 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
4 statements need re-confirmingOld enough that the client may have moved on. Worth raising on the next call rather than assuming.
Goals & performance
Client for 2 months · since 2026-08-20Oct 2026
0
leads · $0 spent
Sept 2026
0
leads · $0 spent
Cost per lead
—
Monthly avg
0
leads/mo · —/mo
Monthly review overdue
Schedule a review call. The portal has performance data ready — open the client
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- constraintStanding direction from earlier discussion: don't feature Apple too much in Apondo videos anymore; move to collaboration posting.72d
- preferenceApple: "I wouldn't focus on for pregnant woman to use. It's like yes it is safe but it's not like I want pregnant woman to use the product."72d
- preferenceApple wants a mix — some solo content, not everything about family and her son.82d
- preferenceCantonese videos will continue as one of the content directions; Jil also proposed pregnancy-safe fitness/workout content for the solo pillar.82d
- preferenceReels format is the preferred format for content.82d
Data completeness
29%WhatsAppNo client group linked
Meeting notes3 notes, last 55 days ago
Drive documents3 documents ingested
Meta AdsNo ad account linked
Knowledge base64 facts (0 approved, 0 angle material) — no angle material, none approved
Creative historyNo past creatives on record
ClickUp archive55 items
Gaps — the team may assume we have this
- No WhatsApp group — client conversations aren't being captured
- Last meeting note is 55 days old — are review calls being recorded?
- No Meta ad account — spend, leads, and campaign data won't flow
- No angle material — creative strategy can't generate angles
- No creative history — can't tell what ran before or what to avoid repeating
Client health
Needs attention−No recent messagesNo WhatsApp activity in 30 days
Creative pipeline
Team
2 assigned- JJil· Account manager
- RRayne· Support
Account
- Business
- —
- Website
- —
- Services
- content creation
- Primary AM
- Jil
- Secondary AM
- Rayne
Changelog
what happened, decided and delivered — the second brain- 2026-08-30Delivered: Strategy run finished: 1 insights, 2 angles, 3 copy variants kept of 3.
- 2026-08-23Ingested "Atlas x Apple – 2026/08/07 14:43 GMT+08:00 – Notes by Gemini": 21 new facts, 2 escalations.
- 2026-08-23Ingested "Atlas x Apple – 2026/06/29 11:15 GMT+08:00 – Notes by Gemini": 30 new facts, 3 escalations.
- 2026-08-23Ingested "Atlas x Apple – 2026/07/28 14:56 GMT+08:00 – Notes by Gemini": 13 new facts, 1 escalations.
- 2026-08-20Ingested "The Curious Club Proposal Call – 2026/08/10 09:55 GMT+08:00 – Notes by Gemini": 36 new facts, 1 escalations.
- 2026-08-20Account details updated: services, amPrimary, amSecondary.
- 2026-08-20Imported from the Drive client roster. History arrives via the notes sweep.