Wins and failures
Wins pool into case studies. Failures compile into the guide every AM should read before they meet the same problem alone.
- Wins
- 52
- Failures
- 3
- Deck-ready
- 12
- Lessons unwritten
- 3
written up and provable
failures with no takeaway yet
45 of 55 outcomes are Interior Design. That is either the moat or the concentration risk, and it is worth naming rather than discovering in a downturn.
Showing 1 · most usable first, because the question is usually what can go in a deck now
- failureHas proofDamien TanReal Estate· ads, content, appointments
for landing page portfolio/example, didn't perform well though
legacy sheet import