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Wins and failures

Wins pool into case studies. Failures compile into the guide every AM should read before they meet the same problem alone.

Wins
52
Failures
3
Deck-ready
12

written up and provable

Lessons unwritten
3

failures with no takeaway yet

Everything55Wins52Failures3
Any stateDeck-ready12Has proof8Nothing to show35
All industriesInterior Design45Real Estate4Education4Fashion1Recruitment1

45 of 55 outcomes are Interior Design. That is either the moat or the concentration risk, and it is worth naming rather than discovering in a downturn.

Showing 4 · most usable first, because the question is usually what can go in a deck now

  • winHas proofDesign FactoryInterior Design· ads

    Worked with Design Factory

    • cant find
    • testimonial: text
    legacy sheet import
  • winHas proofAssemble ConceptInterior Design· ads

    we were able to get them 30%+ Appointment show ups and $500-$1,000 CAC for a ticket size of $30,000-$50,000

    legacy sheet import
  • winHas proofDesign4SpaceInterior Design· ads, content, events, branding

    minor comment about liking the videos: Content

    • D4S
    • testimonial: text from britney
    legacy sheet import
  • winHas proofAPRTInterior Design· ads, production

    setting rates increased, but its because they hired a setter (could be used for handling lead quality objections)

    • APRT
    legacy sheet import