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Wins and failures

Wins pool into case studies. Failures compile into the guide every AM should read before they meet the same problem alone.

Wins
52
Failures
3
Deck-ready
12

written up and provable

Lessons unwritten
3

failures with no takeaway yet

45 of 55 outcomes are Interior Design. That is either the moat or the concentration risk, and it is worth naming rather than discovering in a downturn.

Showing 1 · most usable first, because the question is usually what can go in a deck now

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