Content Ideation Playbook
One topic → 15+ pieces across every format. The Content Prism system.
Light enters the prism as one topic. It exits as many formats — each native to its platform.
These are for organic social content — consistent themes your brand posts about. NOT for paid ads (paid ads use the awareness funnel instead).
Brand Stories
Founder stories, behind-the-scenes, team culture, day-in-the-life. People buy people.
"I visited 20 preschools before taking over one myself"
Thought Leadership
Contrarian takes, industry hot takes, future predictions, strong opinions.
"Everyone is chasing new launches. That's why you're overpaying."
Educational
How-tos, tips, FAQs, myth-busting. Answer real questions your audience is Googling.
"3 things to check before signing any reno contract"
Social Proof
Results, testimonials, case studies, before/afters. Show don't tell.
"D to A1 in 6 months. Here's what changed."
Us vs Them
Process comparison, why we're different, industry problems we solve.
"Most tuition centres don't prioritise tutor quality. We do."
Promotional
Offers, launches, events, limited-time deals. Earn the right to sell by posting the other 5 first.
"September only: $7/ft for ALL carpentry (usual $170/ft)"
Mix: 80% value (pillars 1-5) and 20% promotional (pillar 6). Selling without earning attention first is spam.
Atlas Content System v1.0 · Based on COPE, GaryVee Content Model, and Content Atomization frameworks